# Example 11 — Founder strategy decision

## Scenario

A founder must choose between short-term narrative momentum and deeper product quality investment.

## Input

> "I’m the founder of an AI product. We can either ship a fast but shallow ‘AI assistant everywhere’ layer in 4 weeks to create market buzz, or spend 8-10 weeks improving answer reliability and workspace memory so the product is materially better for existing teams. Cash runway is okay for now, but investor narrative pressure is real. Help me decide."

## What good output looks like

A strong `pm-workbench` response should:

- restate the true decision objective under current company conditions
- weigh investor narrative pressure against long-term product trust and compounding
- compare the two paths using explicit trade-offs
- recommend one path or a staged path with clear conditions
- make the next founder-level decision and communication move obvious

## Expected output shape

**Decision Brief**

## Example response shape

- decision to be made
- what the company is optimizing for right now
- option-by-option trade-off analysis
- recommendation
- why not the other path right now
- risks and conditions that could change the decision
- immediate next step and communication implication

## Why this is useful

Founder product decisions are rarely about features alone. They are about sequencing, trust, and what kind of company story the product can honestly support.
