# Search Console 入门

> 来源：Google Search Central (https://developers.google.com/search/docs/monitor-debug-search-console-start.txt)

---

** Snippets  **
  ** Images  **
  ** Videos  **
  ** Structured data  **
  ** Favicons  **

  * Site-specific guides
  ** Ecommerce  **
  ** International and multilingual sites  **

  * Data analysis
  ** Get started with Search Console  **
  ** Debug traffic drops  **
  ** Using Search Console and Google Analytics data for SEO  **
  ** Get started with Google Trends  **

[ Support ](https://developers.google.com/search/help) [ Blog ](https://developers.google.com/search/blog) [ What's new ](https://developers.google.com/search/news)

  ** All updates  **
  ** Documentation updates  **
  ** Ranking updates  **
  ** New YouTube videos  **
  ** Recent podcast episodes  **

[ Events ](https://developers.google.com/search/events) [ Case studies ](https://developers.google.com/search/case-studies) `/`

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Sign in

  ** Documentation **

[Search Console](https://goo.gle/searchconsole) [ ](https://developers.google.com/search)

  ** Google Search Central **

  ** Documentation  **
    * More 
  ** Support  **
  ** Blog  **
  ** What's new  **
    * More 
  ** Events  **
  ** Case studies  **

  **Introduction**
  * Search Essentials
    **Overview**
    **Technical requirements**
    **Spam policies**
  * SEO fundamentals
    **SEO Starter Guide**
    **How Google Search works**
    **Creating helpful, reliable, people-first content**
    **Do you need an SEO?**
    **Maintaining your site's SEO**
    **Developer's guide to Search**
    **Get your website on Google**
    **Guidance on using generative AI**
  * Crawling and indexing
    **Overview**
    **File types Google can index**
    **URL structure**
    **Links**
    * Sitemaps
      **Learn about sitemaps**
      **Build and submit a sitemap**
      **Manage sitemaps with sitemap index file**
      * Sitemap extensions
        **Image sitemaps**
        **News sitemaps**
        **Video sitemaps and alternatives**
        **Combining sitemap extensions**
    * Crawler management
      **Ask Google to recrawl your URLs**
      **Troubleshoot crawl errors**
      * Google crawlers
        **List of Google crawlers**
        **Googlebot**
        **Reduce the Google crawl rate**
        **Verifying Googlebot and other Google crawlers**
    * robots.txt
      **Introduction to robots.txt**
      **How Google interprets the robots.txt specification**
    * Canonicalization
      **What is URL canonicalization**
      **How to specify a canonical URL with rel="canonical" and other methods**
      **Fix canonicalization issues**
    **Mobile site and mobile-first indexing**
    * AMP
      **AMP on Google Search guidelines**
      **Understand how AMP works in search results**
      **Enhance AMP content**
      **Validate AMP content**
      **Remove AMP content**
    * JavaScript
      **Understand the JavaScript SEO basics**
      **Fix search-related JavaScript problems**
      **Fix lazy-loaded content**
      **Dynamic rendering as a workaround**
    * Page and content metadata
      **Page metadata**
      * Meta tags
        **Meta tags and HTML attributes that Google supports**
        **Robots meta tag, data-nosnippet, and X-Robots-Tag**
        **noindex**
      **rel attributes**
    * Removals
      **Control what you share with Google**
      **Page removals**
      **Image removals**
      **Redacted information**
    * Site moves and changes
      **Redirects and Google Search**
      * Site moves
        **Changing your hosting**
        **Move a site with URL changes**
      **A/B testing**
      **Temporarily pause or disable a website**
  * Ranking and search appearance
    **Overview**
    **AI features**
    **Byline dates**
    **Favicons**
    **Featured snippets**
    **Flexible Sampling**
    **Google Discover**
    **Images**
    * Local features
      **Business details**
      **Top Places List**
      **Opting out of local search results**
    * Page experience
      **Understanding page experience**
      **Core Web Vitals**
      **Interstitials and dialogs**
      **Get started with signed exchanges on Google Search**
    **Preferred sources**
    * Ranking systems
      **A guide to Google Search ranking systems**
      **Reviews system**
    * Ranking updates
      **List of ranking updates**
      **Core updates**
      **Spam updates**
    **Site names**
    **Sitelinks**
    **Snippets**
    * Structured data
      **Understand how structured data works**
      **Structured data general guidelines**
      **Enriched search results**
      **Generate structured data with JavaScript**
      * Feature guides
        **All structured data features**
        **Article**
        **Book actions**
        **Breadcrumb**
        **Carousel**
        **Course list**
        **Dataset**
        **Discussion forum**
        **Education Q&A**
        **Employer aggregate rating**
        **Fact check**
        **Event**
        **FAQ**
        **Image metadata**
        **Job posting**
        **Local business**
        **Math solver**
        **Movie carousel**
        **Organization**
        * Shopping
          **Overview**
          **Product snippet**
          **Merchant listing**
          **Variants**
          **Loyalty program**
          **Merchant return policy**
          **Merchant shipping policy**
        **Profile page**
        **Q&A**
        **Recipe**
        **Review snippet**
        **Software app**
        **Speakable**
        **Subscription and paywalled content**
        **Vacation rental**
        **Video**
    **Title links**
    * Translated features
      **Translated results**
      **Ad networks and translation-related Google Search features**
    **Videos**
    **Visual Elements gallery**
    * Web Stories
      **Enable Web Stories on Google**
      **Best practices for creating Web Stories**
      **Web Story content policy**
    * Early Adopters Program
      **Package tracking**
      **Structured data carousels (beta)**
  * Monitoring and debugging
    **Debug drops in Search traffic**
    * Monitor with Search Console
      **Get started with Search Console**
      **Improve SEO with a bubble chart**
      **Using Search Console and Google Analytics data for SEO**
    * Debug with search operators
      **Overview**
      **site: search operator**
      **Google Images search operators**
    * Preventing and monitoring abuse
      **Overview**
      **Prevent user-generated spam**
      **Malware and unwanted software**
      **Prevent a malware infection**
      **Social engineering (phishing and deceptive sites)**
      **Google Safe Browsing Repeat Offenders Policy**
    **Get started with Google Trends**
  * Site-specific guides
    * Ecommerce
      **Overview**
      **Where content can appear**
      **Share product data**
      **Include structured data**
      **Launch a new website**
      **Write high quality reviews**
      **Design a URL structure**
      **Ecommerce site structure**
      **Pagination, incremental page loading, and Search**
    * International and multilingual
      **Overview**
      **Managing multi-regional and multilingual sites**
      **Tell Google about localized versions of your page**
      **How Google crawls locale-adaptive pages**
    * Explicit content
      **Guidelines for sites with explicit content**
      **What to do if your site is incorrectly flagged as explicit**

  * SEO fundamentals 
  ** Introduction  **
  ** Search Essentials  **
  ** SEO Starter Guide  **
  ** How Google Search Works  **
  ** Do you need an SEO?  **
  * Crawling and indexing 
  ** Sitemaps  **
  ** robots.txt  **
  ** Meta tags  **
  ** Crawler management  **
  ** Removals  **
  ** Canonicalization  **
  ** Redirects  **
  ** JavaScript SEO  **
  * Ranking and search appearance 
  ** Visual Elements gallery  **
  ** Title links  **
  ** Snippets  **
  ** Images  **
  ** Videos  **
  ** Structured data  **
  ** Favicons  **
  * Site-specific guides 
  ** Ecommerce  **
  ** International and multilingual sites  **
  * Data analysis 
  ** Get started with Search Console  **
  ** Debug traffic drops  **
  ** Using Search Console and Google Analytics data for SEO  **
  ** Get started with Google Trends  **

  ** All updates  **
  ** Documentation updates  **
  ** Ranking updates  **
  ** New YouTube videos  **
  ** Recent podcast episodes  **

  ** Home **
  ** Search Central **
  ** Documentation **

Send feedback  Get started with Search Console [Search Console](https://goo.gle/searchconsole) is a tool from Google that can help anyone with a website to understand how they are performing on Google Search, and what they can do to improve their appearance on search to bring more relevant traffic to their websites.  Search Console provides information on [how Google crawls, indexes, and serves websites](/search/docs/fundamentals/how-search-works). This can help website owners to monitor and optimize Search performance.  There is no need to sign in to the tool every day. If new issues are found by Google on your site, you'll receive an email from Search Console alerting you. But you might want to check your account around once every month, or when you make changes to the site's content, to make sure the data is stable. Learn more about [managing your site with Search Console](https://support.google.com/webmasters/answer/6258314).  To get started, follow these steps: 

  1. Verify site ownership. Get access to all of the information Search Console makes available. Learn more about [how to verify your site ownership](https://support.google.com/webmasters/answer/9008080).
  2. Make sure Google can find and read your pages. The [Index coverage report](https://support.google.com/webmasters/answer/7440203) gives you an overview of all the pages Google indexed or tried to index in your website. Review the list available and try to fix page errors and warnings.
  3. Consider submitting a sitemap to Search Console. Pages from your site can be discovered by Google without this step. However, submitting a sitemap using Search Console might speed up your site's discovery. If you decide to submit it through the tool, you'll be able to monitor information related to it. Learn more about the [Sitemaps report](https://support.google.com/webmasters/answer/7451001).
  4. Monitor your site's performance. The [Search performance report](https://support.google.com/webmasters/answer/7576553) shows how much traffic you're getting from Google Search, including breakdowns by queries, pages, and countries. For each of those breakdowns, you can see trends for impressions, clicks, and other metrics. If your traffic is going down, consider [debugging the traffic drop](/search/docs/monitor-debug/debugging-search-traffic-drops), which can help you prioritize your efforts.

If you'd like to learn Search Console more in-depth, there are broadly two areas you could focus on. We provide here a list of reports that would be most relevant to web developers and those that would be most relevant to SEO specialists, digital marketers, and site administrators. While the groups have several intersection points, it's still useful to try and provide the most relevant reports for each group.  Helpful reports for SEO specialists, digital marketers, and site administrators The following list includes the most useful Search Console reports to help you manage various aspects of how Google Search indexes, crawls, and serves your site. 

  * Learn if your site has any Google Search manual actions issued against it. If a site has a manual action, some or all of that site may not be shown in Google Search results. The [Manual Actions report](https://support.google.com/webmasters/answer/9044175) shows any issues, in which section of your site, and where to learn more about it.
  * Temporarily hide pages from Google Search. The [Removals tool](https://support.google.com/webmasters/answer/9689846) is a way to quickly remove content on your site from Google Search results. A successful request lasts only about six months, to allow time for you to find a solution to either allow the content to be seen or to remove it permanently.
  * Tell Google about a site migration. If you move your website from one domain or subdomain to another, the [Change of Address tool](https://support.google.com/webmasters/answer/9370220) tells Google about your change, and helps to migrate your Google Search results from your old site to your new site.
  * Review issues with your structured data implementation. The [Rich result status reports](https://support.google.com/webmasters/answer/7552505) show what structured data Google could or couldn't read from your site. You'll find details on errors that prevent showing your pages as rich results, warnings that might limit your appearance, and information on how to debug and fix issues.

Helpful reports for web developers The following reports can help developers build websites that are healthy, findable, and optimized for Google Search. 

  * Understand site-wide Search indexing issues. The [Index Coverage report](https://support.google.com/webmasters/answer/7440203) shows which pages have errors, warnings, or are excluded from Search. In addition, it shows the number of impressions the website pages accrued on Google Search, which helps understanding how issues might have affected your organic traffic.
  * Debug page-level Search indexing issues. The [URL Inspection tool](https://support.google.com/webmasters/answer/9012289) provides the current index status of website pages and options to test a live URL, to ask Google to crawl a specific page, and to view detailed information about the page's loaded resources and other information.
  * Find and fix threats affecting your site. The [Security Issues report](https://support.google.com/webmasters/answer/9044101) report shows warnings when Google finds that a website might have been hacked, or used in ways that could potentially harm a visitor or their device.
  * Make sure your website provides a great page experience to your users. The [Core Web Vitals report](https://support.google.com/webmasters/answer/9205520) shows how pages perform based on real world usage data, sometimes called field data.

[Get a full list of Search Console reports and tools](https://support.google.com/webmasters/answer/9133276) Send feedback  Except as otherwise noted, the content of this page is licensed under the [Creative Commons Attribution 4.0 License](https://creativecommons.org/licenses/by/4.0/), and code samples are licensed under the [Apache 2.0 License](https://www.apache.org/licenses/LICENSE-2.0). For details, see the [Google Developers Site Policies](https://developers.google.com/site-policies). Java is a registered trademark of Oracle and/or its affiliates. Last updated 2025-12-10 UTC. Need to tell us more?  [[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-12-10 UTC."],[],["Search Console helps website owners understand and improve their Google Search performance. Key actions include verifying site ownership, ensuring Google can access pages via the Index Coverage report, and optionally submitting a sitemap. The Search Performance report monitors traffic trends, allowing debugging of drops. The tool also offers reports for SEO specialists to manage manual actions, removals, site migrations, and rich results. Developers can use it to understand indexing, debug page issues, check for security threats, and monitor user page experience.\n"]] 

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  * Get support
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  * Resources
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    ** Status of Search systems **
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    ** Case Studies **
  * Tools
    ** Search Console **
    ** Rich Results Test **
    ** PageSpeed Insights **
    ** AMP Test **

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