# 电商 SEO 入门

> 来源：Google Search Central (https://developers.google.com/search/docs/specialty-ecommerce.txt)

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** Snippets  **
  ** Images  **
  ** Videos  **
  ** Structured data  **
  ** Favicons  **

  * Site-specific guides
  ** Ecommerce  **
  ** International and multilingual sites  **

  * Data analysis
  ** Get started with Search Console  **
  ** Debug traffic drops  **
  ** Using Search Console and Google Analytics data for SEO  **
  ** Get started with Google Trends  **

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  ** Documentation  **
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  **Introduction**
  * Search Essentials
    **Overview**
    **Technical requirements**
    **Spam policies**
  * SEO fundamentals
    **SEO Starter Guide**
    **How Google Search works**
    **Creating helpful, reliable, people-first content**
    **Do you need an SEO?**
    **Maintaining your site's SEO**
    **Developer's guide to Search**
    **Get your website on Google**
    **Guidance on using generative AI**
  * Crawling and indexing
    **Overview**
    **File types Google can index**
    **URL structure**
    **Links**
    * Sitemaps
      **Learn about sitemaps**
      **Build and submit a sitemap**
      **Manage sitemaps with sitemap index file**
      * Sitemap extensions
        **Image sitemaps**
        **News sitemaps**
        **Video sitemaps and alternatives**
        **Combining sitemap extensions**
    * Crawler management
      **Ask Google to recrawl your URLs**
      **Troubleshoot crawl errors**
      * Google crawlers
        **List of Google crawlers**
        **Googlebot**
        **Reduce the Google crawl rate**
        **Verifying Googlebot and other Google crawlers**
    * robots.txt
      **Introduction to robots.txt**
      **How Google interprets the robots.txt specification**
    * Canonicalization
      **What is URL canonicalization**
      **How to specify a canonical URL with rel="canonical" and other methods**
      **Fix canonicalization issues**
    **Mobile site and mobile-first indexing**
    * AMP
      **AMP on Google Search guidelines**
      **Understand how AMP works in search results**
      **Enhance AMP content**
      **Validate AMP content**
      **Remove AMP content**
    * JavaScript
      **Understand the JavaScript SEO basics**
      **Fix search-related JavaScript problems**
      **Fix lazy-loaded content**
      **Dynamic rendering as a workaround**
    * Page and content metadata
      **Page metadata**
      * Meta tags
        **Meta tags and HTML attributes that Google supports**
        **Robots meta tag, data-nosnippet, and X-Robots-Tag**
        **noindex**
      **rel attributes**
    * Removals
      **Control what you share with Google**
      **Page removals**
      **Image removals**
      **Redacted information**
    * Site moves and changes
      **Redirects and Google Search**
      * Site moves
        **Changing your hosting**
        **Move a site with URL changes**
      **A/B testing**
      **Temporarily pause or disable a website**
  * Ranking and search appearance
    **Overview**
    **AI features**
    **Byline dates**
    **Favicons**
    **Featured snippets**
    **Flexible Sampling**
    **Google Discover**
    **Images**
    * Local features
      **Business details**
      **Top Places List**
      **Opting out of local search results**
    * Page experience
      **Understanding page experience**
      **Core Web Vitals**
      **Interstitials and dialogs**
      **Get started with signed exchanges on Google Search**
    **Preferred sources**
    * Ranking systems
      **A guide to Google Search ranking systems**
      **Reviews system**
    * Ranking updates
      **List of ranking updates**
      **Core updates**
      **Spam updates**
    **Site names**
    **Sitelinks**
    **Snippets**
    * Structured data
      **Understand how structured data works**
      **Structured data general guidelines**
      **Enriched search results**
      **Generate structured data with JavaScript**
      * Feature guides
        **All structured data features**
        **Article**
        **Book actions**
        **Breadcrumb**
        **Carousel**
        **Course list**
        **Dataset**
        **Discussion forum**
        **Education Q&A**
        **Employer aggregate rating**
        **Fact check**
        **Event**
        **FAQ**
        **Image metadata**
        **Job posting**
        **Local business**
        **Math solver**
        **Movie carousel**
        **Organization**
        * Shopping
          **Overview**
          **Product snippet**
          **Merchant listing**
          **Variants**
          **Loyalty program**
          **Merchant return policy**
          **Merchant shipping policy**
        **Profile page**
        **Q&A**
        **Recipe**
        **Review snippet**
        **Software app**
        **Speakable**
        **Subscription and paywalled content**
        **Vacation rental**
        **Video**
    **Title links**
    * Translated features
      **Translated results**
      **Ad networks and translation-related Google Search features**
    **Videos**
    **Visual Elements gallery**
    * Web Stories
      **Enable Web Stories on Google**
      **Best practices for creating Web Stories**
      **Web Story content policy**
    * Early Adopters Program
      **Package tracking**
      **Structured data carousels (beta)**
  * Monitoring and debugging
    **Debug drops in Search traffic**
    * Monitor with Search Console
      **Get started with Search Console**
      **Improve SEO with a bubble chart**
      **Using Search Console and Google Analytics data for SEO**
    * Debug with search operators
      **Overview**
      **site: search operator**
      **Google Images search operators**
    * Preventing and monitoring abuse
      **Overview**
      **Prevent user-generated spam**
      **Malware and unwanted software**
      **Prevent a malware infection**
      **Social engineering (phishing and deceptive sites)**
      **Google Safe Browsing Repeat Offenders Policy**
    **Get started with Google Trends**
  * Site-specific guides
    * Ecommerce
      **Overview**
      **Where content can appear**
      **Share product data**
      **Include structured data**
      **Launch a new website**
      **Write high quality reviews**
      **Design a URL structure**
      **Ecommerce site structure**
      **Pagination, incremental page loading, and Search**
    * International and multilingual
      **Overview**
      **Managing multi-regional and multilingual sites**
      **Tell Google about localized versions of your page**
      **How Google crawls locale-adaptive pages**
    * Explicit content
      **Guidelines for sites with explicit content**
      **What to do if your site is incorrectly flagged as explicit**

  * SEO fundamentals 
  ** Introduction  **
  ** Search Essentials  **
  ** SEO Starter Guide  **
  ** How Google Search Works  **
  ** Do you need an SEO?  **
  * Crawling and indexing 
  ** Sitemaps  **
  ** robots.txt  **
  ** Meta tags  **
  ** Crawler management  **
  ** Removals  **
  ** Canonicalization  **
  ** Redirects  **
  ** JavaScript SEO  **
  * Ranking and search appearance 
  ** Visual Elements gallery  **
  ** Title links  **
  ** Snippets  **
  ** Images  **
  ** Videos  **
  ** Structured data  **
  ** Favicons  **
  * Site-specific guides 
  ** Ecommerce  **
  ** International and multilingual sites  **
  * Data analysis 
  ** Get started with Search Console  **
  ** Debug traffic drops  **
  ** Using Search Console and Google Analytics data for SEO  **
  ** Get started with Google Trends  **

  ** All updates  **
  ** Documentation updates  **
  ** Ranking updates  **
  ** New YouTube videos  **
  ** Recent podcast episodes  **

  ** Home **
  ** Search Central **
  ** Documentation **

Send feedback  Best practices for ecommerce sites in Google Search A critical challenge for any ecommerce website is being discovered in Search. Acquiring customers and building a relationship with them is an important driver of business growth, and Google can help shoppers discover your site at each stage in the shopping journey.  This set of guides is for developers who are building websites and that want to ensure that the site works well with Google and follows SEO best practices. The focus is on online commerce sites (ecommerce), but many of the points are equally relevant to sites that list products that are only available at brick and mortar stores. When you share your ecommerce data and site structure with Google, Google can more easily find and parse your content, which allows your content to show up in Google Search and other Google surfaces. This can help shoppers find your site and products.  Here's a brief description of each page.  Topics   
---  
[Where ecommerce content can appear on Google](/search/docs/specialty/ecommerce/where-ecommerce-data-can-appear-on-google) |  Understand the different surfaces where your ecommerce content can appear.   
[Share your product data with Google](/search/docs/specialty/ecommerce/share-your-product-data-with-google) |  Decide which method to use when sharing your product data with Google.   
[Include structured data relevant to ecommerce](/search/docs/specialty/ecommerce/include-structured-data-relevant-to-ecommerce) |  Help Google understand and appropriately present your content by providing explicit information about the meaning of your page with structured data.   
[How to launch a new ecommerce website](/search/docs/specialty/ecommerce/how-to-launch-an-ecommerce-website) |  Learn how to strategically launch a new ecommerce website and understand timing considerations when registering your website with Google.   
[Write high quality reviews](/search/docs/specialty/ecommerce/write-high-quality-reviews) |  Write high quality product reviews to help shoppers decide on the right product for their needs.   
[Designing a URL structure for ecommerce sites](/search/docs/specialty/ecommerce/designing-a-url-structure-for-ecommerce-sites) |  Avoid issues related to crawling and URL design that are specific to ecommerce sites.   
[Help Google understand your ecommerce site structure](/search/docs/specialty/ecommerce/help-google-understand-your-ecommerce-site-structure) |  Design a site navigation structure and link between pages to help Google understand what is most important on your ecommerce site.   
[Pagination, incremental page loading, and their impact on Google Search](/search/docs/specialty/ecommerce/pagination-and-incremental-page-loading) |  Learn common UX patterns for ecommerce sites and understand how UX patterns impact Google's ability to crawl and index your content.  
Send feedback  Except as otherwise noted, the content of this page is licensed under the [Creative Commons Attribution 4.0 License](https://creativecommons.org/licenses/by/4.0/), and code samples are licensed under the [Apache 2.0 License](https://www.apache.org/licenses/LICENSE-2.0). For details, see the [Google Developers Site Policies](https://developers.google.com/site-policies). Java is a registered trademark of Oracle and/or its affiliates. Last updated 2025-12-10 UTC. Need to tell us more?  [[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-12-10 UTC."],[],["Ecommerce sites should focus on sharing data and site structure with Google to enhance discoverability. Key actions include: using structured data to clarify content meaning, choosing the right method to share product data, and designing an effective URL structure. Strategically launching a new site, writing quality reviews, and understanding UX patterns, especially pagination, are also important. Building an easy to navigate website will help Google understand your website and what content is most important.\n"]] 

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