# 电商内容在 Google 的展示位置

> 来源：Google Search Central

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  ** Debug traffic drops  **
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Send feedback  Where ecommerce content can appear on Google Google has multiple surfaces where your ecommerce content can appear, such as in search results and on Google Maps. Providing the right content on the appropriate Google surface can help you reach new potential customers.  Note: The actual appearance in search results might be different.  Google may display ecommerce content on the following surfaces: Surfaces   
---  
Google Search  To learn more about techniques that can improve your ranking in Google Search, see the [Search Engine Optimization (SEO) Starter Guide](/search/docs/fundamentals/seo-starter-guide). For examples of different ways Google can present your results, explore the [list of structured data markup that Google Search supports](/search/docs/appearance/structured-data/search-gallery).  |   
Google Images  For guidance on how best to prepare your images for indexing by Google, see [Google Image best practices](/search/docs/appearance/google-images).  |   
Google Lens  If you want your products to be found in [Google Lens](https://lens.google/) search results, make sure your product details are [uploaded to Google Merchant Center](https://support.google.com/merchants/answer/7439058), [opt in to product listings](https://support.google.com/merchants/answer/9455788), and follow the [Google Image best practices](/search/docs/appearance/google-images).  |   
Google Shopping tab  If you want your products to be found in the Google Shopping tab, upload your products to [Google Merchant Center](https://support.google.com/merchants/answer/188924).  |   
Business Profile  To provide your business details to Google, [claim your Business Profile](https://www.google.com/business/) and [Link Business Profiles and Merchant Center](https://support.google.com/merchants/answer/7454171).  |   
Google Maps  To make your products available in [Google Maps](https://maps.google.com/) search results, upload your products with inventory location data to Google Merchant Center. See the [Local inventory ads onboarding guide](https://support.google.com/merchants/answer/7023001) for details.  |   
Note: Some of these surfaces support multiple ways in which content can be displayed. For example, Google Search tries to understand the intent of a search and then display results in the most meaningful way for the query.  Create ecommerce content to meet differing customer needs  Product data is the most obvious type of ecommerce related content, but other types of information can also be useful to shoppers at different stages of their shopping journey. Here are some examples of content that could help you reach customers across more surfaces on Google: 

  * Your company story. Describe the story behind your business for shoppers who care about who they purchase from. 
  * Special offers. Describe your special offers during [special seasonal sales events](/search/blog/2021/07/deals-best-practices) such as Mother's Day. 
  * Merchant product reviews. Show that you are interested in helping shoppers find the best product for their needs by providing in-depth reviews of products you sell. When linking to products on third-party sites for financial gain, refer to our guidance on [paid links](/search/docs/advanced/guidelines/paid-links). 
  * Customer product reviews. Consider accepting ratings and reviews from customers to help new shoppers better understand your products. 
  * Your catalog. Provide informative product descriptions that match search terms used by shoppers when they're searching for the product. Also provide category descriptions to cover less specific queries. 
  * Education opportunities. Share details about workshops or lessons that you provide to increase engagement with your customers. For example, a cake shop may run a course on cake decorating, especially if it also sells cake decorations. Also see [Get your event on Google](/search/docs/appearance/structured-data/event) for structured data that can be used with events. 
  * Live streams. Engage with your customers on interactive live streams where you show products, explain how to use them, and answer live questions from your customers. 
  * Customer service touchpoints. Improve customer trust by being clear on your return and shipping policies (including any shipping discounts based on order size), and by [highlighting your customer support contact points](/search/blog/2021/07/customer-support). 

Send feedback  Except as otherwise noted, the content of this page is licensed under the [Creative Commons Attribution 4.0 License](https://creativecommons.org/licenses/by/4.0/), and code samples are licensed under the [Apache 2.0 License](https://www.apache.org/licenses/LICENSE-2.0). For details, see the [Google Developers Site Policies](https://developers.google.com/site-policies). Java is a registered trademark of Oracle and/or its affiliates. Last updated 2025-12-10 UTC. Need to tell us more?  [[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-12-10 UTC."],[],["Ecommerce content can appear across various Google surfaces, including Search, Images, Lens, Shopping tab, Business Profile, and Maps. To optimize visibility, upload product details to Google Merchant Center, claim your Business Profile, and adhere to image best practices. Beyond product data, create content like company stories, special offers, product reviews, customer reviews, a product catalog, and educational opportunities. Also include live streams, and details of customer service touchpoints to engage with customers and build trust.\n"]] 

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