# 精选摘要（Featured Snippets）

> 来源：Google Search Central

---

* Ranking and search appearance
  ** Visual Elements gallery  **
  ** Title links  **
  ** Snippets  **
  ** Images  **
  ** Videos  **
  ** Structured data  **
  ** Favicons  **

  * Site-specific guides
  ** Ecommerce  **
  ** International and multilingual sites  **

  * Data analysis
  ** Get started with Search Console  **
  ** Debug traffic drops  **
  ** Using Search Console and Google Analytics data for SEO  **
  ** Get started with Google Trends  **

[ Support ](https://developers.google.com/search/help) [ Blog ](https://developers.google.com/search/blog) [ What's new ](https://developers.google.com/search/news)

  ** All updates  **
  ** Documentation updates  **
  ** Ranking updates  **
  ** New YouTube videos  **
  ** Recent podcast episodes  **

[ Events ](https://developers.google.com/search/events) [ Case studies ](https://developers.google.com/search/case-studies)

`/`

  * English
  * Deutsch
  * Español
  * Español – América Latina
  * Français
  * Indonesia
  * Italiano
  * Polski
  * Português – Brasil
  * Tiếng Việt
  * Türkçe
  * Русский
  * العربيّة
  * हिंदी
  * ภาษาไทย
  * 中文 – 简体
  * 中文 – 繁體
  * 日本語
  * 한국어

Sign in

  ** Documentation **

[Search Console](https://goo.gle/searchconsole)

[ ](https://developers.google.com/search)

  ** Google Search Central **

  ** Documentation  **
    * More 
  ** Support  **
  ** Blog  **
  ** What's new  **
    * More 
  ** Events  **
  ** Case studies  **

  **Introduction**
  * Search Essentials

    **Overview**
    **Technical requirements**
    **Spam policies**

  * SEO fundamentals

    **SEO Starter Guide**
    **How Google Search works**
    **Creating helpful, reliable, people-first content**
    **Do you need an SEO?**
    **Maintaining your site's SEO**
    **Developer's guide to Search**
    **Get your website on Google**
    **Guidance on using generative AI**

  * Crawling and indexing

    **Overview**
    **File types Google can index**
    **URL structure**
    **Links**
    * Sitemaps

      **Learn about sitemaps**
      **Build and submit a sitemap**
      **Manage sitemaps with sitemap index file**
      * Sitemap extensions

        **Image sitemaps**
        **News sitemaps**
        **Video sitemaps and alternatives**
        **Combining sitemap extensions**

    * Crawler management

      **Ask Google to recrawl your URLs**
      **Troubleshoot crawl errors**
      * Google crawlers

        **List of Google crawlers**
        **Googlebot**
        **Reduce the Google crawl rate**
        **Verifying Googlebot and other Google crawlers**

    * robots.txt

      **Introduction to robots.txt**
      **How Google interprets the robots.txt specification**

    * Canonicalization

      **What is URL canonicalization**
      **How to specify a canonical URL with rel="canonical" and other methods**
      **Fix canonicalization issues**

    **Mobile site and mobile-first indexing**
    * AMP

      **AMP on Google Search guidelines**
      **Understand how AMP works in search results**
      **Enhance AMP content**
      **Validate AMP content**
      **Remove AMP content**

    * JavaScript

      **Understand the JavaScript SEO basics**
      **Fix search-related JavaScript problems**
      **Fix lazy-loaded content**
      **Dynamic rendering as a workaround**

    * Page and content metadata

      **Page metadata**
      * Meta tags

        **Meta tags and HTML attributes that Google supports**
        **Robots meta tag, data-nosnippet, and X-Robots-Tag**
        **noindex**

      **rel attributes**

    * Removals

      **Control what you share with Google**
      **Page removals**
      **Image removals**
      **Redacted information**

    * Site moves and changes

      **Redirects and Google Search**
      * Site moves

        **Changing your hosting**
        **Move a site with URL changes**

      **A/B testing**
      **Temporarily pause or disable a website**

  * Ranking and search appearance

    **Overview**
    **AI features**
    **Byline dates**
    **Favicons**
    **Featured snippets**
    **Flexible Sampling**
    **Google Discover**
    **Images**
    * Local features

      **Business details**
      **Top Places List**
      **Opting out of local search results**

    * Page experience

      **Understanding page experience**
      **Core Web Vitals**
      **Interstitials and dialogs**
      **Get started with signed exchanges on Google Search**

    **Preferred sources**
    * Ranking systems

      **A guide to Google Search ranking systems**
      **Reviews system**

    * Ranking updates

      **List of ranking updates**
      **Core updates**
      **Spam updates**

    **Site names**
    **Sitelinks**
    **Snippets**
    * Structured data

      **Understand how structured data works**
      **Structured data general guidelines**
      **Enriched search results**
      **Generate structured data with JavaScript**
      * Feature guides

        **All structured data features**
        **Article**
        **Book actions**
        **Breadcrumb**
        **Carousel**
        **Course list**
        **Dataset**
        **Discussion forum**
        **Education Q&A**
        **Employer aggregate rating**
        **Fact check**
        **Event**
        **FAQ**
        **Image metadata**
        **Job posting**
        **Local business**
        **Math solver**
        **Movie carousel**
        **Organization**
        * Shopping

          **Overview**
          **Product snippet**
          **Merchant listing**
          **Variants**
          **Loyalty program**
          **Merchant return policy**
          **Merchant shipping policy**

        **Profile page**
        **Q&A**
        **Recipe**
        **Review snippet**
        **Software app**
        **Speakable**
        **Subscription and paywalled content**
        **Vacation rental**
        **Video**

    **Title links**
    * Translated features

      **Translated results**
      **Ad networks and translation-related Google Search features**

    **Videos**
    **Visual Elements gallery**
    * Web Stories

      **Enable Web Stories on Google**
      **Best practices for creating Web Stories**
      **Web Story content policy**

    * Early Adopters Program

      **Package tracking**
      **Structured data carousels (beta)**

  * Monitoring and debugging

    **Debug drops in Search traffic**
    * Monitor with Search Console

      **Get started with Search Console**
      **Improve SEO with a bubble chart**
      **Using Search Console and Google Analytics data for SEO**

    * Debug with search operators

      **Overview**
      **site: search operator**
      **Google Images search operators**

    * Preventing and monitoring abuse

      **Overview**
      **Prevent user-generated spam**
      **Malware and unwanted software**
      **Prevent a malware infection**
      **Social engineering (phishing and deceptive sites)**
      **Google Safe Browsing Repeat Offenders Policy**

    **Get started with Google Trends**

  * Site-specific guides

    * Ecommerce

      **Overview**
      **Where content can appear**
      **Share product data**
      **Include structured data**
      **Launch a new website**
      **Write high quality reviews**
      **Design a URL structure**
      **Ecommerce site structure**
      **Pagination, incremental page loading, and Search**

    * International and multilingual

      **Overview**
      **Managing multi-regional and multilingual sites**
      **Tell Google about localized versions of your page**
      **How Google crawls locale-adaptive pages**

    * Explicit content

      **Guidelines for sites with explicit content**
      **What to do if your site is incorrectly flagged as explicit**

  * SEO fundamentals 
  ** Introduction  **
  ** Search Essentials  **
  ** SEO Starter Guide  **
  ** How Google Search Works  **
  ** Do you need an SEO?  **
  * Crawling and indexing 
  ** Sitemaps  **
  ** robots.txt  **
  ** Meta tags  **
  ** Crawler management  **
  ** Removals  **
  ** Canonicalization  **
  ** Redirects  **
  ** JavaScript SEO  **
  * Ranking and search appearance 
  ** Visual Elements gallery  **
  ** Title links  **
  ** Snippets  **
  ** Images  **
  ** Videos  **
  ** Structured data  **
  ** Favicons  **
  * Site-specific guides 
  ** Ecommerce  **
  ** International and multilingual sites  **
  * Data analysis 
  ** Get started with Search Console  **
  ** Debug traffic drops  **
  ** Using Search Console and Google Analytics data for SEO  **
  ** Get started with Google Trends  **

  ** All updates  **
  ** Documentation updates  **
  ** Ranking updates  **
  ** New YouTube videos  **
  ** Recent podcast episodes  **

  ** Home **
  ** Search Central **
  ** Documentation **

Send feedback 

# Featured snippets and your website

Featured snippets are special boxes where the format of a regular search result is reversed, showing the descriptive [snippet](/search/docs/appearance/snippet) first. They can also appear within a [related questions group](/search/docs/appearance/visual-elements-gallery#related-questions-group) (also known as "People Also Ask"). [Read more about how Google's Featured Snippets work.](https://support.google.com/websearch/answer/9351707)

An illustration of a featured snippet in search results

7-10 minutes

[How to make a hard-boiled egg](https://wikipedia.org/wiki/Boiled_egg)

## How can I opt out of featured snippets?

There are two ways that you can opt out of featured snippets: 

  * Block both featured and regular search snippets
  * Block featured snippets only

### Block all snippets

To block all snippets (including featured snippets and regular snippets) from appearing for a given page, add the [`nosnippet` rule](/search/docs/crawling-indexing/robots-meta-tag#nosnippet) to that page. 

  * Text marked by the [`data-nosnippet` HTML attribute](/search/docs/crawling-indexing/robots-meta-tag#data-nosnippet-attr) won't appear in featured snippets or regular snippets either.
  * If both `nosnippet` and `data-nosnippet` rules appear in a page, `nosnippet` takes priority, and snippets won't be shown for the page.

### Block featured snippets only

If you want to retain snippets in regularly-formatted search results, but you don't want to appear in featured snippets, experiment with setting the [`max-snippet` rule](/search/docs/crawling-indexing/robots-meta-tag#max-snippet) to lower lengths. Featured snippets will only appear if enough text can be shown to generate a useful featured snippet.

Keep lowering the value if pages continue to show for featured snippets. In general, the shorter your `max-snippet` rule setting, the less likely the page will appear as a featured snippet.

Google does not provide an exact minimum length required to appear as a featured snippet. This is because the minimum length is variable based on a number of factors, including—but not limited to—the information in the snippet, the language, and the platform (mobile device, app, or desktop).

Using a low `max-snippet` setting doesn't guarantee that Google will stop showing featured snippets for your page. If you need a guaranteed solution, use the `nosnippet` rule. 

## How can I mark my page as a featured snippet?

You can't. Google systems determine whether a page would make a good featured snippet for a user's search request, and if so, elevates it.

## What happens when a user clicks a featured snippet?

Clicking a featured snippet takes the user directly to the section of the page that appeared in the featured snippet. Scrolling to the position that appeared in the snippet happens automatically, without any additional annotation by the site. If a browser doesn't support the underlying technology needed, or if our systems can't confidently determine exactly where within a page to direct a click, clicking a featured snippet will take a user to the top of the source web page.

Send feedback 

Except as otherwise noted, the content of this page is licensed under the [Creative Commons Attribution 4.0 License](https://creativecommons.org/licenses/by/4.0/), and code samples are licensed under the [Apache 2.0 License](https://www.apache.org/licenses/LICENSE-2.0). For details, see the [Google Developers Site Policies](https://developers.google.com/site-policies). Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-12-10 UTC.

Need to tell us more?  [[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-12-10 UTC."],[],["Featured snippets display the descriptive snippet first in search results. To opt out, use the `nosnippet` rule to block all snippets or the `max-snippet` rule to reduce the likelihood of appearing in featured snippets, but with no guarantee. `nosnippet` takes priority over `data-nosnippet`. Google determines which pages are elevated to featured snippets. Clicking a featured snippet navigates users directly to the relevant section of the page, if technically possible.\n"]] 

  ** LinkedIn  **

Join us on LinkedIn

  ** YouTube  **

Watch our videos

  ** Blog  **

Subscribe to our RSS feed

  ** Podcast  **

Listen to Search Off the Record

  ** X (Twitter)  **

Join us on X (Twitter)

  * ### Get support

    ** Go to the help forum **
    ** Submit a question for office hours **
    ** Report spam, phishing, or malware **
    ** More support resources **
  * ### Resources

    ** Do you need an SEO? **
    ** SEO Starter Guide **
    ** Status of Search systems **
    ** Search Console documentation **
    ** Case Studies **
  * ### Tools

    ** Search Console **
    ** Rich Results Test **
    ** PageSpeed Insights **
    ** AMP Test **

[ ](https://developers.google.com/)

  ** Android **
  ** Chrome **
  ** Firebase **
  ** Google Cloud Platform **
  ** Google AI **
  ** All products **

  ** Terms **
  ** Privacy **
  * Manage cookies 

  * English
  * Deutsch
  * Español
  * Español – América Latina
  * Français
  * Indonesia
  * Italiano
  * Polski
  * Português – Brasil
  * Tiếng Việt
  * Türkçe
  * Русский
  * العربيّة
  * हिंदी
  * ภาษาไทย
  * 中文 – 简体
  * 中文 – 繁體
  * 日本語
  * 한국어
