are you struggling to get traffic from
Google maybe it's because all of those
juicy keywords are dominated by Mega
Publications and authorities in your
Niche well I've got two and A2 words for
you that's going to help you solve this
problem longtail keywords and in this
video I'm going to show you how to find
choose and rank for longtail keywords to
get a crazy amount of search traffic
stay
[Music]
tuned what's up seos Sam here with HS
the SEO tool that helps you grow your
search traffic research your competitors
and dominate your Niche now today we're
going to dig deep into the growing your
search traffic part with longtail
keywords and the byproduct will be
dominating earich now I'm excited and I
hope you are too so let's get to it so
what are longtail keywords longtail
keywords are search queries with low
individual search volume but can have an
enormous total search demand as a group
the name comes from the long taale of
the so-called search demand curve which
is a graph that plots all keywords by
their search volumes for example if you
look at the topic of cute cats and a few
longtail variations in hre's keywords
explore the first keyword would be at
the head of the curve because of its
popularity the cutest cat in the world
will be a longtail keyword somewhere
further down and the other two phrases
would be at the end of the tale since
they're unpopular ways to search for the
topic but there are numerous variations
that would likely add up to a massive
cumulative search volume so longtail
keywords are defined by search volume
and not because the actual keywords are
long or have X number of words in them
but naturally in most cases longtail
keywords are going to be lengthier since
more words often communicate a more
specific query right but let me quickly
bust the myth on keyword length versus
search volume because longer words don't
always mean lower search volume if you
look at these three keyword phrases in
H's keywords Explorer you'll see that
the four and five-word phrases have
significantly more search volume then
the two-word phrase lose weight and I'm
not just picking a topic that I know
fits the bill in fact we studied 1.4
billion keywords and found that 99.3% of
keywords with over 1 million monthly
searches have three or more words and if
you look to the other side of the graph
you'll see that there are still a good
number of unpopular one-word keywords
that have less than 50 searches per
month as indicated in purple so ha myth
busted now every single topic has a
search demand curve and they fall into
two distinct buckets so topics that fall
into bucket number one are usually Broad
and have a very long tail with a ton of
relevant phrases looking at the top 10
ranking pages in keywords explore for
the query hairstyles you'll see that
most of these Pages rank for thousands
or tens of thousands of different
relevant keywords and bucket number two
are usually topics that are much more
focused and will have much fewer
longtail keywords so for example if you
look at the Ser for squeeze page you'll
see that the number of keyword rankings
is significantly less because the topic
is so focused now these two types of
longtail keywords are clearly quite
different and it's important that you
treat them differently too so let's
explore these buckets and I'll show you
how to choose and find longtail keyword
phrases for each one bucket one is
called the longtail of broad topics and
these tend to have a few high volume
Search terms and a ton of longtail
variations so the search query how to
lose weight is the perfect example if
you look at the keyword ranking for
health lines weight loss article you'll
see that they have around 9500 keyword
rankings in the US that rank in a top 10
position in Google people are
essentially looking for the same thing
but they're typing in all sorts of
different variations with the same or
similar search intent so the head term
here is clearly weight loss which has
109,000 searches per month meaning that
any queries with let's say 500 searches
per month are 100% longtails right so
let's filter for these keywords that
still rank in in the top 10 and you'll
see that there are still over 99,100
keywords these are the longtail keywords
for the topic on weight loss and they
count for 96% of this Page's keyword
rankings but this is much more than just
another fun fact there are two very
actionable tips to take away from this
number one by ranking high for this head
term you'll almost always rank for the
thousands of other longtail searches so
when you pick your topics always look to
the ones that have the largest total
search SE Arch traffic potential and
number two is equally important if
Google merges a longtail keyword into a
bigger topic then there's no point in
targeting it right think about it we
already know that Google will rank one
broad article for thousands of search
queries so by trying to publish
dedicated articles that Target a single
longtail keyword within the broad topic
you'll achieve nothing but wasted time
here's some proof this article from
Healthline generates around 490,000
search visitors globally each month
month and they rank for a ton of
keywords but here's the thing not all
topics with a ton of longtail keywords
have super high search volumes for
example if you look at these search
volume metrics then you'll see that SEO
tips has more than double the search
volume of submit your website to search
engines so at first glance it seems like
a better topic to Target right well not
necessarily if we look at the sech for
SEO tips then you'll see that the top
ranking Pages get significantly less
traffic than the search volume for the
main keyword and they don't rank for
that many different keywords either now
let's look at the surf for the query
submit website to search engines you'll
see quite the opposite effect the
traffic numbers are more than triple the
search volume of the top keyword and
of keywords so again always analyze the
Sur to see the total traffic these Pages
generate and look at the number of
keywords these Pages rank for an easy
way to find these longtail topics is to
look up a popular website in site
Explorer so I'll search for
healthline.com
next I'll go to the top pages report
which will show us their pages that get
the most search traffic and since we're
talking about topics with tons of
longtail keywords let's sort the results
in descending order by the number of
keywords each page ranks for in order to
identify these longtail topic
opportunities you want to look at these
columns traffic keywords top keyword its
volume and position so let's analyze
their top pages and set a checklist to
identify the most obvious longtail topic
opport unities first the page must rank
in the top five for their top keyword
next they should rank for lots of
keywords and get a good amount of search
traffic so far so good the final point
is that the page should get
significantly more traffic than you'd
expect based on their ranking position
compared to the search volume of their
top keyword and in healthline's case
that only excludes a couple of these
pages so now we have a ton of longtail
topics that we could create for our own
website if we were in the health Niche
and I actually have to point out this
one with a top keyword bumps on skin
that has a search volume of 8,400 but
the page gets over 100,000 search
visitors each month that's bananas now
it's important to note that you should
also look at the number of referring
domains that the page has and this
should be a good indication of how many
links you'll need in order to get
similar rankings and be competitive in
search now why should you care as an SEO
because by picking topics with more
longtail keywords you'll generate a lot
more organic traffic than the search
volume of just the main keyword since
you'll be ranking for so many other
longtail variations these longtail
topics are ideal for established
websites that can or have a history of
ranking for head terms and by ranking
for your head term there's an element of
predictability to know that your pages
will rank for tons of other longtail
variations with relative ease all right
so we've covered the longtail of broad
topics but there's a completely
different type of longtail keyword which
has its own bucket and that's topical
longtail keywords these keywords
represent individual topics of their own
rather than being part of a bigger topic
so for example if we look up keyword
cannibalization and keywords Explorer
you'll see that this query has a monthly
search volume of 150 in the United
States scrolling down to the top 10 serp
you'll see that the top ranking Pages
get significantly less traffic than the
suggested search volume and none of the
pages rank for a particularly large
number of keywords the topic of keyword
cannibalization doesn't fit into a
larger topic it's a topic in itself and
the longtail keywords within it happen
to be much smaller than broader topics
like weight loss so why should you care
about these longtail keywords the
obvious answer is that since search
volumes are much lower than the fathead
keywords the competition is usually
going to be much weaker so you'll have a
better chance at ranking for them and
you'll likely see results much faster
than going after competitive terms like
how to lose weight the not so obvious
reason is that you can still generate
tons of perfectly relevant traffic if
you rank for 20 to 50 longtail topics
for example if you look at the Ser
overview for the keyword how to help my
husband lose weight which is a good
example of our so-called topical
longtail keyword you'll see that the top
keyword has a search volume of 60 and
the page gets 76 search visitors per
month and to put the cherry on the top
the top ranking page has zero referring
domains pointing at it so it's likely a
low competition keyword now if you were
to create 20 pages around different long
tail topics that individually generate
70 search visitors per month then you're
looking at 1,400 monthly search visitors
that my friend is cumulative value so
how can you find a whole bunch of these
topics with ease I have three super
simple strategies for you the first one
is to look for modifier keywords within
a larger topic so if we look at the
phrase match report for the keyword
black shoes then you can use the include
feature and type in a modifier keyword
like with and you can see right away
that there are almost 2800 awesome
keywords and by looking at the keyword
difficulty scores they all seem like
pretty easy topics to rank for if we
look at the Ser overview for the keyword
black shoes with navy suit which has 600
searches per month you'll see that all
of the ranking Pages get a decent amount
of traffic and almost all of the pages
have little to no backlinks clicking
through to this page you'll see that the
content is rather thin with a few images
so you won't need to worry about
creating monstrous guides to outrank
them you can then click on the number of
keywords and investigate further for
longtail variations and subtopics within
the organic keywords report these would
be much easier to rank for than a
Fathead term like shoes the next
strategy is to append locations to your
product or service keywords for example
if we look at the phras match report for
rent a truck in you'll see hundreds of
results that are all very low
competition now this might seem
underwhelming since the search volume is
really low but take roughly 300 keywords
multiply by 10 and you have 3,000
searches per month now in this example I
would guess they hold commercial value
too keep in mind that even though H's
keyword database is absolutely monstrous
it doesn't contain all possible search
queries that people might search for so
there's a lot of lwh hanging traffic
here up for grabs the third strategy is
to look at questions on a topic and the
best part about this is that you can
actually do it in very competitive
niches so let's type in weight loss in
keywords Explorer next go to the
question questions report since it's a
very competitive niche as you can see
from the keyword difficulty score let's
set the max KD to something low like
five and I bet you would have never
thought about targeting these longtail
keyword topics on your own with these
questions you can create your own FAQ
section on your website and start
getting a ton of longtail traffic from
these phrases these so-called topical
longtail keywords are great for new
websites or those that haven't quite
built an authoritative backlink profile
yet you should be able to get traction
quicker than targeting the longtail of
broad topics since you'll essentially be
going for low competition keywords and
as your site builds a solid backlink
profile you can start branching off to
the broader topics so I want you to take
this key point away from this tutorial
96.4% of all search queries in the US
have less than 50 searches per month so
by neglecting these longtail keyword
phrases you're missing out on the
majority of searches that happen every
day but now you have a perfect
understanding of the two types of
longtail keywords those that belong to a
broader topic and those that form a
topic of their own so keep grinding away
use these tactics and strategies to get
ahead of other seos and I'll see you in
the next tutorial
