hey<c> it's</c><c> samo</c><c> and</c><c> welcome</c><c> to</c><c> ahrefs</c>
hey it's samo and welcome to ahrefs
advanced<c> course</c><c> on</c><c> link</c><c> building</c><c> now</c>
advanced course on link building now
there<c> are</c><c> a</c><c> lot</c><c> of</c><c> ways</c><c> to</c><c> interpret</c><c> the</c>
there are a lot of ways to interpret the
word<c> advanced</c><c> so</c><c> let's</c><c> walk</c><c> through</c><c> what</c>
word advanced so let's walk through what
you'll<c> learn</c><c> what</c><c> you</c><c> won't</c><c> learn</c><c> and</c>
you'll learn what you won't learn and
i'll<c> give</c><c> you</c><c> a</c><c> breakdown</c><c> of</c><c> the</c><c> course</c>
i'll give you a breakdown of the course
our<c> course</c><c> is</c><c> designed</c><c> to</c><c> help</c><c> you</c><c> break</c>
our course is designed to help you break
away<c> from</c><c> traditional</c><c> link</c><c> building</c>
away from traditional link building
tactics<c> that</c><c> everyone</c><c> is</c><c> doing</c><c> and</c>
tactics that everyone is doing and
improve<c> your</c><c> processes</c><c> to</c><c> create</c><c> a</c>
improve your processes to create a
highly<c> effective</c><c> link</c><c> building</c><c> team</c>
highly effective link building team
you'll<c> learn</c><c> how</c><c> to</c><c> find</c><c> prospects</c><c> with</c>
you'll learn how to find prospects with
what<c> i</c><c> call</c><c> the</c><c> seed</c><c> and</c><c> lookalike</c>
what i call the seed and lookalike
approach<c> craft</c><c> personalized</c><c> and</c><c> benefit</c>
approach craft personalized and benefit
rich<c> outreach</c><c> emails</c><c> and</c><c> you'll</c><c> learn</c>
rich outreach emails and you'll learn
how<c> to</c><c> validate</c><c> your</c><c> link</c><c> building</c>
how to validate your link building
campaigns<c> with</c><c> minimal</c><c> effort</c><c> using</c><c> a</c>
campaigns with minimal effort using a
process<c> called</c><c> a</c><c> blitz</c><c> list</c>
process called a blitz list
on<c> top</c><c> of</c><c> that</c><c> i'll</c><c> show</c><c> you</c><c> how</c><c> to</c>
on top of that i'll show you how to
structure<c> your</c><c> team</c><c> and</c><c> manage</c><c> it</c><c> to</c>
structure your team and manage it to
maximize<c> your</c><c> efficiency</c><c> and</c><c> scale</c><c> your</c>
maximize your efficiency and scale your
link<c> building</c><c> operations</c>
link building operations
now<c> we</c><c> won't</c><c> spend</c><c> any</c><c> time</c><c> talking</c>
now we won't spend any time talking
about<c> common</c><c> link</c><c> building</c><c> tactics</c><c> like</c>
about common link building tactics like
guest<c> posting</c><c> or</c><c> resource</c><c> page</c><c> link</c>
guest posting or resource page link
building<c> we</c><c> already</c><c> have</c><c> in-depth</c>
building we already have in-depth
tutorials<c> on</c><c> these</c><c> tactics</c><c> on</c><c> our</c>
tutorials on these tactics on our
youtube<c> channel</c><c> and</c><c> blog</c><c> instead</c><c> we'll</c>
youtube channel and blog instead we'll
be<c> peeling</c><c> back</c><c> the</c><c> layers</c><c> of</c><c> the</c><c> stages</c>
be peeling back the layers of the stages
of<c> link</c><c> building</c><c> to</c><c> make</c><c> your</c><c> efforts</c>
of link building to make your efforts
more<c> efficient</c><c> and</c><c> effective</c><c> let's</c><c> jump</c>
more efficient and effective let's jump
into<c> the</c><c> first</c><c> lesson</c><c> which</c><c> is</c><c> on</c><c> the</c>
into the first lesson which is on the
role<c> of</c><c> content</c><c> in</c><c> link</c><c> building</c><c> now</c><c> the</c>
role of content in link building now the
reason<c> why</c><c> i</c><c> want</c><c> to</c><c> explore</c><c> this</c><c> first</c>
reason why i want to explore this first
is<c> because</c><c> content</c><c> and</c><c> link</c><c> building</c><c> are</c>
is because content and link building are
inseparable<c> and</c><c> while</c><c> many</c><c> get</c><c> this</c><c> in</c>
inseparable and while many get this in
theory<c> they</c><c> don't</c><c> put</c><c> it</c><c> into</c><c> practice</c>
theory they don't put it into practice
let<c> me</c><c> paint</c><c> a</c><c> picture</c><c> for</c><c> you</c><c> that</c><c> i</c>
let me paint a picture for you that i
see<c> time</c><c> and</c><c> time</c><c> again</c>
see time and time again
so<c> people</c><c> will</c><c> often</c><c> start</c><c> with</c><c> keyword</c>
so people will often start with keyword
research<c> they'll</c><c> research</c><c> subtopics</c><c> and</c>
research they'll research subtopics and
create<c> content</c><c> hubs</c><c> because</c><c> structure</c><c> is</c>
create content hubs because structure is
important<c> they'll</c><c> hit</c><c> the</c><c> publish</c><c> button</c>
important they'll hit the publish button
and<c> then</c><c> be</c><c> like</c><c> oh</c><c> yeah</c><c> we're</c><c> going</c><c> to</c>
and then be like oh yeah we're going to
need<c> links</c><c> to</c><c> rank</c><c> for</c><c> these</c><c> topics</c><c> so</c>
need links to rank for these topics so
they<c> look</c><c> at</c><c> who's</c><c> linking</c><c> to</c><c> the</c><c> top</c>
they look at who's linking to the top
ranking<c> pages</c><c> for</c><c> their</c><c> main</c><c> topics</c><c> then</c>
ranking pages for their main topics then
they<c> export</c><c> backlink</c><c> profiles</c><c> filter</c>
they export backlink profiles filter
prospects<c> by</c><c> metrics</c><c> and</c><c> then</c><c> do</c><c> some</c>
prospects by metrics and then do some
sort<c> of</c><c> shotgun</c><c> approach</c><c> where</c><c> they</c><c> send</c>
sort of shotgun approach where they send
a<c> gazillion</c><c> emails</c><c> hoping</c><c> for</c><c> a</c><c> 0.5</c>
a gazillion emails hoping for a 0.5
link<c> acquisition</c><c> rate</c>
link acquisition rate
then<c> to</c><c> excuse</c><c> themselves</c><c> from</c><c> blatantly</c>
then to excuse themselves from blatantly
spamming<c> the</c><c> population</c><c> of</c><c> a</c><c> small</c><c> town</c>
spamming the population of a small town
they<c> say</c>
they say
link<c> building</c><c> is</c><c> a</c><c> numbers</c><c> game</c><c> you</c><c> just</c>
link building is a numbers game you just
got<c> to</c><c> keep</c><c> on</c><c> sending</c><c> those</c><c> emails</c>
got to keep on sending those emails
now<c> assuming</c><c> you're</c><c> not</c><c> paying</c><c> for</c><c> links</c>
now assuming you're not paying for links
or<c> doing</c><c> link</c><c> exchanges</c><c> at</c><c> scale</c><c> your</c>
or doing link exchanges at scale your
content<c> should</c><c> dictate</c><c> your</c><c> outreach</c>
content should dictate your outreach
pages<c> your</c><c> content</c><c> is</c><c> actually</c><c> what</c>
pages your content is actually what
gives<c> you</c><c> a</c><c> good</c><c> reason</c><c> to</c><c> contact</c>
gives you a good reason to contact
someone<c> and</c><c> ask</c><c> for</c><c> a</c><c> link</c><c> it</c><c> sets</c>
someone and ask for a link it sets
context<c> for</c><c> your</c><c> first</c><c> conversation</c>
context for your first conversation
around<c> a</c><c> common</c><c> interest</c><c> or</c><c> belief</c>
around a common interest or belief
now<c> quick</c><c> disclaimer</c><c> i'm</c><c> not</c><c> saying</c><c> that</c>
now quick disclaimer i'm not saying that
link<c> building</c><c> is</c><c> not</c><c> a</c><c> numbers</c><c> game</c><c> but</c>
link building is not a numbers game but
i<c> don't</c><c> think</c><c> we</c><c> should</c><c> be</c><c> bragging</c>
i don't think we should be bragging
about<c> 0.5</c><c> link</c><c> acquisition</c><c> rates</c><c> because</c>
about 0.5 link acquisition rates because
it<c> doesn't</c><c> have</c><c> to</c><c> be</c><c> this</c><c> painful</c><c> or</c>
it doesn't have to be this painful or
spammy<c> and</c><c> i'm</c><c> not</c><c> saying</c><c> that</c><c> paying</c>
spammy and i'm not saying that paying
for<c> links</c><c> or</c><c> doing</c><c> link</c><c> exchanges</c><c> are</c>
for links or doing link exchanges are
ineffective<c> these</c><c> are</c><c> just</c><c> blatantly</c>
ineffective these are just blatantly
against<c> google's</c><c> terms</c><c> of</c><c> service</c><c> and</c><c> we</c>
against google's terms of service and we
don't<c> practice</c><c> that</c><c> at</c><c> ahrefs</c><c> plus</c><c> on</c><c> a</c>
don't practice that at ahrefs plus on a
personal<c> note</c><c> the</c><c> harder</c><c> link</c><c> building</c>
personal note the harder link building
gets<c> the</c><c> more</c><c> i</c><c> love</c><c> the</c><c> game</c><c> alright</c>
gets the more i love the game alright
now<c> let's</c><c> dig</c><c> a</c><c> bit</c><c> deeper</c><c> into</c><c> the</c>
now let's dig a bit deeper into the
content<c> aspect</c><c> your</c><c> content</c><c> type</c><c> matters</c>
content aspect your content type matters
in<c> terms</c><c> of</c><c> success</c><c> rates</c>
in terms of success rates
as<c> a</c><c> very</c><c> general</c><c> rule</c><c> of</c><c> thumb</c>
as a very general rule of thumb
informational<c> content</c><c> like</c><c> how</c><c> to's</c>
informational content like how to's
tutorials<c> and</c><c> data</c><c> studies</c><c> are</c><c> going</c><c> to</c>
tutorials and data studies are going to
be<c> easier</c><c> to</c><c> get</c><c> links</c><c> to</c><c> than</c><c> product</c>
be easier to get links to than product
pages<c> affiliate</c><c> posts</c><c> or</c><c> anything</c>
pages affiliate posts or anything
commercial<c> for</c><c> that</c><c> matter</c>
commercial for that matter
why
because<c> there</c><c> are</c><c> a</c><c> lot</c><c> more</c>
because there are a lot more
opportunities<c> to</c><c> bake</c><c> value</c><c> into</c>
opportunities to bake value into
informational<c> content</c><c> and</c><c> again</c><c> value</c>
informational content and again value
should<c> be</c><c> tied</c><c> to</c><c> your</c><c> pitch</c><c> angles</c>
should be tied to your pitch angles
whereas<c> commercial</c><c> content</c><c> is</c><c> tougher</c><c> to</c>
whereas commercial content is tougher to
insert<c> value</c><c> specifically</c><c> for</c><c> things</c>
insert value specifically for things
like<c> product</c><c> pages</c><c> where</c><c> the</c><c> only</c><c> real</c>
like product pages where the only real
beneficiary<c> of</c><c> value</c><c> is</c><c> the</c><c> recipient</c><c> of</c>
beneficiary of value is the recipient of
the<c> link</c>
the link
now<c> because</c><c> this</c><c> is</c><c> only</c><c> meant</c><c> to</c><c> be</c><c> a</c>
now because this is only meant to be a
foundational<c> lesson</c><c> i</c><c> won't</c><c> expand</c><c> on</c>
foundational lesson i won't expand on
baking<c> value</c><c> into</c><c> informational</c><c> content</c>
baking value into informational content
right<c> now</c><c> because</c><c> first</c><c> we</c><c> need</c><c> to</c>
right now because first we need to
understand<c> why</c><c> people</c><c> link</c><c> to</c><c> pages</c>
understand why people link to pages
actually<c> seeing</c><c> as</c><c> a</c><c> link</c><c> is</c><c> essentially</c>
actually seeing as a link is essentially
an<c> author</c><c> sharing</c><c> information</c><c> through</c>
an author sharing information through
their<c> website</c><c> with</c><c> web</c><c> visitors</c><c> it's</c>
their website with web visitors it's
easiest<c> if</c><c> we</c><c> ask</c><c> ourselves</c><c> why</c><c> do</c>
easiest if we ask ourselves why do
people<c> share</c><c> the</c><c> things</c><c> they</c><c> share</c>
people share the things they share
so<c> as</c><c> an</c><c> example</c><c> a</c><c> friend</c><c> might</c><c> share</c>
so as an example a friend might share
the<c> latest</c><c> news</c><c> article</c><c> or</c><c> a</c><c> recipe</c>
the latest news article or a recipe
because<c> they</c><c> recently</c><c> had</c><c> a</c><c> conversation</c>
because they recently had a conversation
about<c> it</c><c> parents</c><c> share</c><c> things</c><c> with</c><c> kids</c>
about it parents share things with kids
to<c> sometimes</c><c> pass</c><c> down</c><c> nuggets</c><c> of</c><c> wisdom</c>
to sometimes pass down nuggets of wisdom
kids<c> often</c><c> share</c><c> things</c><c> with</c><c> parents</c>
kids often share things with parents
seeking<c> wisdom</c><c> or</c><c> expressing</c><c> a</c><c> complaint</c>
seeking wisdom or expressing a complaint
in<c> all</c><c> of</c><c> these</c><c> examples</c><c> there's</c><c> a</c>
in all of these examples there's a
relationship
now<c> if</c><c> we</c><c> put</c><c> this</c><c> in</c><c> the</c><c> context</c><c> of</c>
now if we put this in the context of
link<c> building</c>
link building
why<c> does</c><c> an</c><c> author</c><c> share</c><c> another</c>
why does an author share another
person's<c> page</c><c> via</c><c> hyperlink</c><c> with</c><c> their</c>
person's page via hyperlink with their
readers<c> who</c><c> are</c><c> mostly</c><c> anonymous</c>
readers who are mostly anonymous
strangers<c> and</c><c> while</c><c> there's</c><c> no</c><c> set</c><c> list</c>
strangers and while there's no set list
of<c> reasons</c><c> here</c><c> are</c><c> some</c><c> common</c><c> ones</c>
of reasons here are some common ones
number<c> one</c><c> they</c><c> link</c><c> to</c><c> pages</c><c> to</c>
number one they link to pages to
reference<c> or</c><c> support</c><c> their</c><c> point</c>
reference or support their point
statistics<c> are</c><c> probably</c><c> the</c><c> most</c><c> common</c>
statistics are probably the most common
for<c> example</c><c> if</c><c> we</c><c> look</c><c> at</c><c> the</c><c> anchors</c>
for example if we look at the anchors
report<c> for</c><c> our</c><c> seo</c><c> statistics</c><c> page</c>
report for our seo statistics page
you'll<c> see</c><c> that</c><c> nearly</c><c> all</c><c> of</c><c> our</c><c> links</c>
you'll see that nearly all of our links
are<c> a</c><c> result</c><c> of</c><c> specific</c><c> stats</c><c> that</c><c> were</c>
are a result of specific stats that were
mentioned
number<c> two</c><c> they</c><c> reference</c><c> something</c><c> they</c>
number two they reference something they
don't<c> need</c><c> or</c><c> want</c><c> to</c><c> expand</c><c> on</c><c> for</c>
don't need or want to expand on for
example<c> teamwork.com</c><c> wrote</c><c> this</c><c> guide</c><c> on</c>
example teamwork.com wrote this guide on
seo<c> project</c><c> management</c><c> and</c><c> under</c><c> the</c>
seo project management and under the
heading<c> what</c><c> is</c><c> seo</c><c> project</c><c> management</c>
heading what is seo project management
they<c> say</c><c> an</c><c> seo</c><c> campaign</c><c> encompasses</c>
they say an seo campaign encompasses
various<c> tasks</c><c> such</c><c> as</c><c> technical</c><c> seo</c><c> a</c>
various tasks such as technical seo a
content<c> audit</c><c> keyword</c><c> research</c><c> etc</c><c> and</c>
content audit keyword research etc and
for<c> each</c><c> area</c><c> of</c><c> seo</c><c> they've</c><c> linked</c><c> to</c><c> a</c>
for each area of seo they've linked to a
guide<c> including</c><c> our</c><c> posts</c><c> on</c><c> keyword</c>
guide including our posts on keyword
research<c> for</c><c> a</c><c> topic</c><c> like</c><c> seo</c><c> project</c>
research for a topic like seo project
management<c> there's</c><c> no</c><c> point</c><c> in</c><c> expanding</c>
management there's no point in expanding
on<c> these</c><c> techniques</c><c> because</c><c> it's</c><c> easier</c>
on these techniques because it's easier
to<c> direct</c><c> readers</c><c> to</c><c> a</c><c> place</c><c> where</c><c> they</c>
to direct readers to a place where they
can<c> learn</c><c> more</c><c> about</c><c> it</c><c> if</c><c> they</c><c> want</c><c> to</c>
can learn more about it if they want to
number<c> three</c><c> it</c><c> makes</c><c> them</c><c> look</c><c> good</c>
number three it makes them look good
people<c> often</c><c> link</c><c> to</c><c> things</c><c> like</c><c> high</c>
people often link to things like high
profile<c> mentions</c><c> because</c><c> it</c><c> helps</c><c> them</c>
profile mentions because it helps them
build<c> credibility</c><c> and</c><c> social</c><c> proof</c><c> with</c>
build credibility and social proof with
visitors
for<c> example</c><c> this</c><c> site</c><c> has</c><c> an</c><c> in</c><c> the</c>
for example this site has an in the
press<c> page</c><c> where</c><c> most</c><c> links</c><c> are</c><c> from</c>
press page where most links are from
listicles<c> on</c><c> things</c><c> they</c><c> value</c><c> and</c><c> or</c>
listicles on things they value and or
make<c> them</c><c> look</c><c> good</c><c> so</c><c> things</c><c> like</c><c> best</c>
make them look good so things like best
gift<c> sets</c><c> is</c><c> saying</c><c> see</c><c> our</c><c> product</c><c> is</c>
gift sets is saying see our product is
awesome<c> or</c><c> top</c><c> native</c><c> owned</c><c> businesses</c>
awesome or top native owned businesses
tells<c> us</c><c> a</c><c> bit</c><c> about</c><c> their</c><c> values</c><c> and</c>
tells us a bit about their values and
roots
in<c> fact</c><c> creating</c><c> pages</c><c> that</c><c> mention</c><c> and</c>
in fact creating pages that mention and
portray<c> a</c><c> person</c><c> or</c><c> company</c><c> in</c><c> a</c>
portray a person or company in a
positive<c> way</c><c> is</c><c> a</c><c> link</c><c> building</c><c> tactic</c>
positive way is a link building tactic
on<c> its</c><c> own</c><c> often</c><c> referred</c><c> to</c><c> as</c><c> ego</c><c> bait</c>
on its own often referred to as ego bait
basically<c> seos</c><c> create</c><c> content</c><c> like</c><c> this</c>
basically seos create content like this
where<c> they</c><c> mention</c><c> influential</c><c> people</c>
where they mention influential people
which<c> often</c><c> baits</c><c> people</c><c> into</c><c> linking</c><c> to</c>
which often baits people into linking to
them
it<c> doesn't</c><c> always</c><c> work</c><c> for</c><c> mega</c><c> lists</c>
it doesn't always work for mega lists
but<c> it</c><c> has</c><c> worked</c><c> exceptionally</c><c> well</c><c> for</c>
but it has worked exceptionally well for
ink's<c> list</c><c> of</c><c> the</c><c> inc</c><c> 5000</c>
ink's list of the inc 5000
inc<c> magazine</c><c> publishes</c><c> a</c><c> list</c><c> of</c><c> the</c><c> top</c>
inc magazine publishes a list of the top
5<c> 000</c><c> most</c><c> successful</c><c> companies</c><c> in</c><c> the</c>
5 000 most successful companies in the
us<c> annually</c><c> and</c><c> as</c><c> a</c><c> result</c><c> they</c><c> earn</c>
us annually and as a result they earn
hundreds<c> or</c><c> even</c><c> thousands</c><c> of</c><c> links</c>
hundreds or even thousands of links
every<c> single</c><c> year</c>
every single year
and<c> if</c><c> we</c><c> look</c><c> at</c><c> the</c><c> backlinks</c><c> for</c>
and if we look at the backlinks for
their<c> 2021</c><c> list</c><c> you'll</c><c> see</c><c> that</c><c> tons</c><c> of</c>
their 2021 list you'll see that tons of
these<c> links</c><c> are</c><c> from</c><c> home</c><c> pages</c><c> where</c>
these links are from home pages where
companies<c> are</c><c> showing</c><c> off</c><c> their</c><c> award</c>
companies are showing off their award
and<c> the</c><c> fourth</c><c> reason</c><c> is</c><c> that</c><c> there's</c><c> a</c>
and the fourth reason is that there's a
relationship<c> whether</c><c> it's</c><c> explicit</c><c> or</c>
relationship whether it's explicit or
implicit
implicit<c> relationships</c><c> are</c><c> usually</c>
implicit relationships are usually
content<c> super</c><c> fans</c><c> and</c><c> while</c><c> it's</c><c> tough</c>
content super fans and while it's tough
to<c> build</c><c> a</c><c> content</c><c> fan</c><c> base</c><c> they're</c>
to build a content fan base they're
super<c> effective</c><c> in</c><c> link</c><c> building</c><c> because</c>
super effective in link building because
they<c> trust</c><c> what's</c><c> written</c><c> on</c><c> a</c><c> site</c>
they trust what's written on a site
without<c> a</c><c> shadow</c><c> of</c><c> a</c><c> doubt</c><c> when</c><c> they</c>
without a shadow of a doubt when they
guest<c> post</c><c> they</c><c> frequently</c><c> link</c><c> to</c><c> you</c>
guest post they frequently link to you
when<c> they</c><c> go</c><c> on</c><c> podcast</c><c> interviews</c><c> they</c>
when they go on podcast interviews they
frequently<c> mention</c><c> your</c><c> content</c><c> which</c>
frequently mention your content which
often<c> gets</c><c> linked</c><c> to</c><c> in</c><c> show</c><c> notes</c>
often gets linked to in show notes
explicit<c> relationships</c><c> on</c><c> the</c><c> other</c><c> hand</c>
explicit relationships on the other hand
are<c> your</c><c> online</c><c> friends</c><c> who</c><c> you</c><c> talk</c>
are your online friends who you talk
shop<c> with</c><c> and</c><c> what</c><c> often</c><c> creates</c><c> these</c>
shop with and what often creates these
professional<c> relationships</c><c> is</c><c> respect</c>
professional relationships is respect
and<c> admiration</c><c> for</c><c> each</c><c> other's</c><c> work</c>
and admiration for each other's work
as<c> a</c><c> result</c><c> you</c><c> want</c><c> to</c><c> link</c><c> to</c><c> each</c>
as a result you want to link to each
other's<c> content</c><c> whether</c><c> that's</c><c> on</c><c> your</c>
other's content whether that's on your
own<c> site</c><c> or</c><c> on</c><c> other</c><c> people's</c><c> sites</c>
own site or on other people's sites
this<c> is</c><c> one</c><c> of</c><c> the</c><c> most</c><c> powerful</c><c> link</c>
this is one of the most powerful link
building<c> advantages</c><c> you</c><c> can</c><c> have</c><c> because</c>
building advantages you can have because
the<c> bottom</c><c> line</c><c> is</c><c> that</c><c> you</c><c> want</c><c> to</c><c> help</c>
the bottom line is that you want to help
each<c> other</c><c> succeed</c>
each other succeed
now<c> a</c><c> few</c><c> commonalities</c><c> with</c><c> most</c><c> of</c>
now a few commonalities with most of
these<c> reasons</c><c> are</c><c> a</c>
these reasons are a
people<c> link</c><c> to</c><c> things</c><c> to</c><c> prove</c><c> that</c>
people link to things to prove that
they're<c> not</c><c> making</c><c> stuff</c><c> up</c>
they're not making stuff up
b
they<c> link</c><c> to</c><c> things</c><c> to</c><c> add</c><c> credibility</c>
they link to things to add credibility
to<c> themselves</c><c> or</c><c> their</c><c> companies</c><c> or</c><c> c</c>
to themselves or their companies or c
they<c> link</c><c> to</c><c> things</c><c> they</c><c> trust</c>
they link to things they trust
these<c> are</c><c> three</c><c> main</c><c> things</c><c> you</c><c> need</c><c> to</c>
these are three main things you need to
consider<c> when</c><c> you're</c><c> reaching</c><c> out</c><c> for</c>
consider when you're reaching out for
links<c> because</c><c> if</c><c> you</c><c> go</c><c> in</c><c> with</c><c> your</c><c> own</c>
links because if you go in with your own
agenda<c> to</c><c> satisfy</c><c> your</c><c> needs</c><c> and</c><c> only</c>
agenda to satisfy your needs and only
your<c> needs</c><c> then</c><c> your</c><c> intentions</c><c> will</c><c> be</c>
your needs then your intentions will be
quite<c> clear</c>
quite clear
and<c> your</c><c> chances</c><c> of</c><c> getting</c><c> a</c><c> link</c>
and your chances of getting a link
without<c> paying</c><c> for</c><c> it</c><c> will</c><c> be</c><c> very</c><c> slim</c>
without paying for it will be very slim
now<c> this</c><c> might</c><c> seem</c><c> all</c><c> meta</c><c> and</c>
now this might seem all meta and
unfortunately<c> knowing</c><c> why</c><c> people</c><c> link</c>
unfortunately knowing why people link
usually<c> won't</c><c> be</c><c> enough</c><c> to</c><c> get</c><c> you</c><c> links</c>
usually won't be enough to get you links
it's<c> just</c><c> foundational</c><c> for</c><c> your</c><c> outreach</c>
it's just foundational for your outreach
pitches<c> and</c><c> this</c><c> list</c><c> is</c><c> far</c><c> from</c>
pitches and this list is far from
exhaustive
you<c> need</c><c> to</c><c> dig</c><c> into</c><c> the</c><c> data</c><c> and</c><c> the</c>
you need to dig into the data and the
best<c> place</c><c> to</c><c> start</c><c> is</c><c> by</c><c> analyzing</c><c> how</c>
best place to start is by analyzing how
similar<c> pages</c><c> got</c><c> their</c><c> links</c><c> because</c><c> by</c>
similar pages got their links because by
understanding<c> the</c><c> how</c><c> you're</c><c> able</c><c> to</c>
understanding the how you're able to
infer<c> the</c><c> why</c>
infer the why
which<c> also</c><c> helps</c><c> to</c><c> form</c><c> your</c><c> angles</c><c> of</c>
which also helps to form your angles of
attack<c> for</c><c> your</c><c> link</c><c> outreach</c><c> pitches</c><c> so</c>
attack for your link outreach pitches so
in<c> the</c><c> next</c><c> lesson</c><c> we're</c><c> going</c><c> to</c><c> talk</c>
in the next lesson we're going to talk
about<c> competitor</c><c> analysis</c><c> specifically</c>
about competitor analysis specifically
analyzing<c> how</c><c> similar</c><c> pages</c><c> got</c><c> their</c>
analyzing how similar pages got their
links
in<c> this</c><c> lesson</c><c> we're</c><c> going</c><c> to</c><c> talk</c><c> about</c>
in this lesson we're going to talk about
how<c> to</c><c> research</c><c> a</c><c> page's</c><c> backlinks</c><c> to</c>
how to research a page's backlinks to
understand<c> how</c><c> they</c><c> were</c><c> built</c><c> or</c><c> earned</c>
understand how they were built or earned
and<c> this</c><c> is</c><c> a</c><c> super</c><c> important</c><c> skill</c><c> to</c>
and this is a super important skill to
have<c> because</c><c> if</c><c> you</c><c> understand</c><c> how</c><c> a</c>
have because if you understand how a
page<c> got</c><c> its</c><c> links</c><c> then</c><c> you'll</c><c> have</c>
page got its links then you'll have
direction<c> in</c><c> terms</c><c> of</c><c> how</c><c> to</c><c> replicate</c>
direction in terms of how to replicate
that<c> link</c><c> profile</c><c> and</c><c> of</c><c> course</c><c> we'll</c><c> go</c>
that link profile and of course we'll go
through<c> some</c><c> examples</c><c> in</c><c> this</c><c> lesson</c>
through some examples in this lesson
all<c> right</c><c> so</c><c> the</c><c> first</c><c> thing</c><c> we</c><c> need</c><c> to</c>
all right so the first thing we need to
do<c> is</c><c> find</c><c> a</c><c> competing</c><c> page</c><c> to</c><c> analyze</c>
do is find a competing page to analyze
now<c> if</c><c> your</c><c> page</c><c> is</c><c> targeting</c><c> a</c><c> topic</c>
now if your page is targeting a topic
with<c> the</c><c> intent</c><c> to</c><c> rank</c><c> a</c><c> good</c><c> place</c><c> to</c>
with the intent to rank a good place to
start<c> finding</c><c> competitors</c><c> are</c><c> the</c><c> top</c><c> 10</c>
start finding competitors are the top 10
ranking<c> pages</c><c> for</c><c> your</c><c> target</c><c> query</c>
ranking pages for your target query
after<c> all</c><c> backlinks</c><c> are</c><c> likely</c><c> a</c><c> reason</c>
after all backlinks are likely a reason
for<c> their</c><c> high</c><c> ranking</c><c> position</c>
for their high ranking position
especially<c> if</c><c> it's</c><c> a</c><c> competitive</c>
especially if it's a competitive
non-local<c> non-freshness</c><c> dependent</c><c> query</c>
non-local non-freshness dependent query
for<c> example</c><c> at</c><c> ahrefs</c><c> we</c><c> obviously</c><c> want</c>
for example at ahrefs we obviously want
to<c> rank</c><c> high</c><c> for</c><c> queries</c><c> like</c><c> link</c>
to rank high for queries like link
building<c> because</c><c> our</c><c> tools</c><c> are</c><c> essential</c>
building because our tools are essential
for<c> this</c><c> process</c>
for this process
now<c> if</c><c> we</c><c> look</c><c> at</c><c> the</c><c> serp</c><c> overview</c>
now if we look at the serp overview
table<c> in</c><c> keywords</c><c> explorer</c><c> for</c><c> that</c>
table in keywords explorer for that
query<c> you'll</c><c> see</c><c> that</c><c> similar</c><c> guides</c>
query you'll see that similar guides
from<c> moz</c><c> and</c><c> backlinko</c><c> have</c><c> a</c><c> lot</c><c> more</c>
from moz and backlinko have a lot more
referring<c> domains</c><c> than</c><c> us</c><c> which</c><c> is</c>
referring domains than us which is
likely<c> the</c><c> primary</c><c> reason</c><c> they</c><c> rank</c>
likely the primary reason they rank
ahead<c> of</c><c> our</c><c> page</c>
ahead of our page
so<c> these</c><c> are</c><c> two</c><c> link</c><c> profiles</c><c> i</c>
so these are two link profiles i
definitely<c> want</c><c> to</c><c> check</c><c> out</c><c> now</c><c> to</c><c> see</c>
definitely want to check out now to see
the<c> backlink</c><c> profiles</c><c> just</c><c> click</c><c> on</c><c> the</c>
the backlink profiles just click on the
number<c> in</c><c> the</c><c> backlinks</c><c> column</c><c> and</c>
number in the backlinks column and
you'll<c> be</c><c> able</c><c> to</c><c> see</c><c> the</c><c> pages</c><c> that</c>
you'll be able to see the pages that
link<c> to</c><c> these</c><c> competing</c><c> guides</c>
link to these competing guides
we'll<c> circle</c><c> back</c><c> to</c><c> this</c><c> in</c><c> a</c><c> bit</c>
we'll circle back to this in a bit
because<c> you</c><c> won't</c><c> always</c><c> be</c><c> building</c>
because you won't always be building
links<c> to</c><c> pages</c><c> that</c><c> target</c><c> a</c><c> keyword</c>
links to pages that target a keyword
for<c> example</c><c> topics</c><c> for</c><c> linkable</c><c> assets</c>
for example topics for linkable assets
often<c> have</c><c> no</c><c> search</c><c> volume</c><c> but</c><c> they</c>
often have no search volume but they
have<c> the</c><c> potential</c><c> to</c><c> earn</c><c> massive</c>
have the potential to earn massive
amounts<c> of</c><c> links</c><c> because</c><c> of</c><c> their</c><c> appeal</c>
amounts of links because of their appeal
and<c> then</c><c> seos</c><c> will</c><c> add</c><c> internal</c><c> links</c>
and then seos will add internal links
from<c> these</c><c> pages</c><c> to</c><c> more</c><c> commercial</c>
from these pages to more commercial
pages<c> passing</c><c> page</c><c> rank</c><c> now</c><c> if</c><c> you're</c>
pages passing page rank now if you're
working<c> on</c><c> a</c><c> linkable</c><c> asset</c><c> chances</c><c> are</c>
working on a linkable asset chances are
you<c> fall</c><c> into</c><c> one</c><c> of</c><c> two</c><c> categories</c>
you fall into one of two categories
category<c> one</c><c> you</c><c> are</c><c> inspired</c><c> from</c>
category one you are inspired from
another<c> page</c><c> that's</c><c> generated</c><c> a</c><c> ton</c><c> of</c>
another page that's generated a ton of
links<c> and</c><c> you</c><c> want</c><c> to</c><c> create</c><c> a</c><c> similar</c>
links and you want to create a similar
page<c> if</c><c> that's</c><c> the</c><c> case</c><c> then</c><c> you</c><c> already</c>
page if that's the case then you already
know<c> the</c><c> url</c><c> of</c><c> your</c><c> competing</c><c> page</c><c> so</c>
know the url of your competing page so
just<c> throw</c><c> it</c><c> into</c><c> a</c><c> competitor</c><c> analysis</c>
just throw it into a competitor analysis
tool<c> like</c><c> site</c><c> explorer</c><c> hit</c><c> the</c>
tool like site explorer hit the
backwards<c> report</c><c> and</c><c> you're</c><c> in</c><c> the</c><c> same</c>
backwards report and you're in the same
place<c> as</c><c> we</c><c> were</c><c> for</c><c> our</c><c> previous</c>
place as we were for our previous
example
now<c> if</c><c> you're</c><c> in</c><c> category</c><c> 2</c><c> you</c><c> know</c><c> you</c>
now if you're in category 2 you know you
want<c> to</c><c> create</c><c> a</c><c> linkable</c><c> asset</c><c> but</c><c> you</c>
want to create a linkable asset but you
don't<c> know</c><c> the</c><c> exact</c><c> angle</c><c> you'll</c><c> be</c>
don't know the exact angle you'll be
going<c> with</c>
going with
if<c> this</c><c> is</c><c> the</c><c> case</c><c> then</c><c> you</c><c> can</c><c> use</c><c> a</c>
if this is the case then you can use a
tool<c> like</c><c> ahrefs</c><c> content</c><c> explorer</c><c> where</c>
tool like ahrefs content explorer where
you<c> can</c><c> search</c><c> through</c><c> billions</c><c> of</c><c> pages</c>
you can search through billions of pages
and<c> get</c><c> seo</c><c> metrics</c><c> on</c><c> them</c><c> for</c><c> example</c>
and get seo metrics on them for example
if<c> you</c><c> have</c><c> a</c><c> personal</c><c> finance</c><c> site</c><c> you</c>
if you have a personal finance site you
can<c> start</c><c> with</c><c> a</c><c> broad</c><c> search</c><c> like</c>
can start with a broad search like
personal<c> finance</c>
personal finance
next<c> i'll</c><c> set</c><c> a</c><c> referring</c><c> domains</c><c> filter</c>
next i'll set a referring domains filter
to<c> narrow</c><c> in</c><c> on</c><c> pages</c><c> that</c><c> have</c><c> at</c><c> least</c>
to narrow in on pages that have at least
100<c> referring</c><c> domains</c>
100 referring domains
and<c> to</c><c> filter</c><c> out</c><c> a</c><c> lot</c><c> of</c><c> low</c><c> quality</c>
and to filter out a lot of low quality
results<c> i'll</c><c> exclude</c><c> subdomains</c>
results i'll exclude subdomains
as<c> a</c><c> final</c><c> measure</c><c> i'll</c><c> actually</c><c> set</c><c> a</c>
as a final measure i'll actually set a
page<c> traffic</c><c> filter</c><c> to</c><c> only</c><c> show</c><c> pages</c>
page traffic filter to only show pages
that<c> have</c><c> a</c><c> maximum</c><c> value</c><c> of</c><c> a</c><c> thousand</c>
that have a maximum value of a thousand
organic<c> visits</c>
organic visits
meaning<c> we</c><c> don't</c><c> want</c><c> to</c><c> see</c><c> pages</c><c> that</c>
meaning we don't want to see pages that
get<c> a</c><c> ton</c><c> of</c><c> search</c><c> traffic</c><c> because</c>
get a ton of search traffic because
these<c> are</c><c> likely</c><c> ones</c><c> that</c><c> you've</c>
these are likely ones that you've
discovered<c> through</c><c> keyword</c><c> research</c><c> and</c>
discovered through keyword research and
would<c> fall</c><c> into</c><c> the</c><c> first</c><c> example</c><c> of</c>
would fall into the first example of
pages<c> with</c><c> the</c><c> intent</c><c> to</c><c> rank</c><c> for</c><c> a</c>
pages with the intent to rank for a
popular<c> query</c>
popular query
now<c> from</c><c> here</c><c> you</c><c> just</c><c> need</c><c> to</c><c> skim</c>
now from here you just need to skim
through<c> the</c><c> results</c><c> and</c><c> look</c><c> for</c><c> topics</c>
through the results and look for topics
that<c> might</c><c> inspire</c><c> you</c><c> and</c><c> i</c><c> know</c><c> that</c>
that might inspire you and i know that
finding<c> inspiration</c><c> sounds</c><c> kind</c><c> of</c>
finding inspiration sounds kind of
cliche<c> but</c><c> this</c><c> is</c><c> where</c><c> your</c><c> expertise</c>
cliche but this is where your expertise
and<c> creativity</c><c> will</c><c> guide</c><c> you</c><c> to</c><c> your</c>
and creativity will guide you to your
idea<c> for</c><c> example</c><c> this</c><c> page</c><c> from</c>
idea for example this page from
opensecrets.org<c> has</c><c> collected</c><c> over</c><c> 800</c>
opensecrets.org has collected over 800
referring<c> domains</c>
referring domains
and<c> as</c><c> you</c><c> can</c><c> see</c><c> from</c><c> the</c><c> description</c>
and as you can see from the description
it's<c> a</c><c> page</c><c> about</c><c> the</c><c> personal</c><c> finances</c>
it's a page about the personal finances
and<c> net</c><c> worth</c><c> of</c><c> members</c><c> of</c><c> congress</c><c> and</c>
and net worth of members of congress and
if<c> we</c><c> actually</c><c> click</c><c> through</c><c> to</c><c> that</c>
if we actually click through to that
page<c> you'll</c><c> see</c><c> that</c><c> it's</c><c> basically</c><c> just</c>
page you'll see that it's basically just
the<c> curation</c><c> of</c><c> congress</c><c> members</c><c> and</c>
the curation of congress members and
their<c> estimated</c><c> wealth</c>
their estimated wealth
now<c> i</c><c> won't</c><c> dig</c><c> too</c><c> deep</c><c> into</c><c> this</c><c> but</c><c> i</c>
now i won't dig too deep into this but i
will<c> make</c><c> a</c><c> couple</c><c> of</c><c> points</c><c> to</c><c> support</c>
will make a couple of points to support
why<c> this</c><c> could</c><c> be</c><c> a</c><c> good</c><c> competing</c><c> page</c>
why this could be a good competing page
to<c> analyze</c>
to analyze
number<c> one</c><c> we</c><c> already</c><c> know</c><c> they</c><c> have</c>
number one we already know they have
tons<c> of</c><c> referring</c><c> domains</c><c> number</c><c> two</c>
tons of referring domains number two
their<c> data</c><c> is</c><c> around</c><c> four</c><c> years</c><c> old</c><c> as</c>
their data is around four years old as
the<c> article</c><c> was</c><c> published</c><c> in</c><c> october</c>
the article was published in october
2017<c> and</c><c> doesn't</c><c> appear</c><c> to</c><c> have</c><c> been</c>
2017 and doesn't appear to have been
updated
and<c> number</c><c> three</c><c> u.s</c><c> politics</c><c> and</c>
and number three u.s politics and
especially<c> wealth</c><c> inequality</c><c> have</c><c> become</c>
especially wealth inequality have become
more<c> prominent</c><c> topics</c><c> since</c><c> the</c><c> money</c>
more prominent topics since the money
printers<c> went</c><c> crazy</c><c> in</c><c> 2020.</c><c> all</c><c> right</c>
printers went crazy in 2020. all right
so<c> now</c><c> that</c><c> we</c><c> have</c><c> a</c><c> potential</c>
so now that we have a potential
competing<c> page</c><c> to</c><c> analyze</c><c> i'll</c><c> click</c><c> on</c>
competing page to analyze i'll click on
the<c> caret</c><c> and</c><c> then</c><c> go</c><c> to</c><c> the</c><c> backlinks</c>
the caret and then go to the backlinks
report<c> to</c><c> get</c><c> to</c><c> where</c><c> we</c><c> need</c><c> to</c><c> be</c>
report to get to where we need to be
okay<c> so</c><c> we</c><c> found</c><c> two</c><c> backlink</c><c> profiles</c>
okay so we found two backlink profiles
to<c> analyze</c><c> let's</c><c> look</c><c> at</c><c> one</c><c> of</c><c> the</c>
to analyze let's look at one of the
competing<c> pages</c><c> on</c><c> link</c><c> building</c><c> first</c>
competing pages on link building first
now<c> remember</c><c> our</c><c> objective</c><c> is</c><c> to</c>
now remember our objective is to
understand<c> how</c><c> these</c><c> targets</c><c> got</c><c> their</c>
understand how these targets got their
backlinks<c> to</c><c> see</c><c> if</c><c> we</c><c> can</c><c> replicate</c>
backlinks to see if we can replicate
similar<c> links</c><c> and</c><c> in</c><c> order</c><c> to</c><c> do</c><c> that</c>
similar links and in order to do that
you<c> first</c><c> need</c><c> to</c><c> understand</c><c> the</c><c> context</c>
you first need to understand the context
of<c> those</c><c> links</c><c> meaning</c><c> what</c><c> are</c><c> these</c>
of those links meaning what are these
referring<c> pages</c><c> talking</c><c> about</c><c> and</c><c> why</c><c> do</c>
referring pages talking about and why do
they<c> need</c><c> to</c><c> link</c><c> to</c><c> this</c><c> target</c><c> so</c><c> the</c>
they need to link to this target so the
first<c> place</c><c> you'll</c><c> want</c><c> to</c><c> look</c><c> in</c><c> this</c>
first place you'll want to look in this
report<c> is</c><c> the</c><c> anchors</c><c> and</c><c> target</c><c> url</c>
report is the anchors and target url
column
now<c> as</c><c> you</c><c> can</c><c> see</c><c> this</c><c> page</c><c> has</c>
now as you can see this page has
thousands<c> of</c><c> links</c><c> which</c><c> will</c><c> be</c><c> tough</c>
thousands of links which will be tough
to<c> filter</c><c> through</c><c> so</c><c> with</c><c> big</c><c> link</c>
to filter through so with big link
profiles<c> i</c><c> actually</c><c> prefer</c><c> to</c><c> start</c><c> at</c>
profiles i actually prefer to start at
the<c> anchors</c><c> report</c><c> because</c><c> it</c><c> summarizes</c>
the anchors report because it summarizes
the<c> backlink</c><c> profile</c><c> nicely</c><c> so</c><c> what</c><c> i'm</c>
the backlink profile nicely so what i'm
looking<c> for</c><c> are</c><c> specific</c><c> points</c><c> that</c><c> are</c>
looking for are specific points that are
frequently<c> mentioned</c><c> because</c><c> this</c><c> is</c>
frequently mentioned because this is
usually<c> a</c><c> sign</c><c> of</c><c> a</c><c> linkable</c><c> point</c><c> in</c>
usually a sign of a linkable point in
other<c> words</c><c> if</c><c> lots</c><c> of</c><c> referring</c><c> domains</c>
other words if lots of referring domains
are<c> linking</c><c> to</c><c> the</c><c> guide</c><c> with</c><c> the</c><c> same</c>
are linking to the guide with the same
anchor<c> then</c><c> that</c><c> point</c><c> likely</c><c> resonated</c>
anchor then that point likely resonated
with<c> readers</c><c> and</c><c> the</c><c> link</c><c> karate</c><c> so</c>
with readers and the link karate so
these<c> are</c><c> the</c><c> things</c><c> that</c><c> i'd</c><c> look</c><c> to</c>
these are the things that i'd look to
replicate<c> in</c><c> our</c><c> content</c><c> now</c><c> looking</c><c> at</c>
replicate in our content now looking at
the<c> anchors</c><c> report</c><c> i</c><c> generally</c><c> ignore</c>
the anchors report i generally ignore
things<c> like</c><c> the</c><c> title</c><c> of</c><c> the</c><c> post</c><c> naked</c>
things like the title of the post naked
urls<c> and</c><c> branded</c><c> anchors</c><c> because</c><c> these</c>
urls and branded anchors because these
are<c> less</c><c> likely</c><c> to</c><c> be</c><c> replicable</c><c> so</c><c> for</c>
are less likely to be replicable so for
this<c> page</c><c> something</c><c> that</c><c> stands</c><c> out</c><c> is</c>
this page something that stands out is
the<c> most</c><c> creative</c><c> link</c><c> building</c><c> post</c>
the most creative link building post
ever<c> and</c><c> seeing</c><c> as</c><c> its</c><c> title</c><c> cased</c><c> it</c>
ever and seeing as its title cased it
likely<c> means</c><c> there</c><c> was</c><c> a</c><c> redirect</c><c> that</c>
likely means there was a redirect that
happened<c> at</c><c> some</c><c> point</c><c> when</c><c> the</c><c> article</c>
happened at some point when the article
had<c> a</c><c> different</c><c> title</c><c> because</c><c> that's</c><c> not</c>
had a different title because that's not
the<c> title</c><c> today</c><c> and</c><c> if</c><c> we</c><c> click</c><c> to</c><c> see</c>
the title today and if we click to see
the<c> links</c><c> to</c><c> the</c><c> target</c><c> you'll</c><c> see</c><c> that</c>
the links to the target you'll see that
it<c> was</c><c> indeed</c><c> from</c><c> a</c><c> redirect</c><c> from</c><c> the</c>
it was indeed from a redirect from the
acquisition<c> of</c><c> point</c><c> blank</c><c> seo</c><c> now</c><c> that</c>
acquisition of point blank seo now that
page<c> is</c><c> responsible</c><c> for</c><c> over</c><c> 130</c>
page is responsible for over 130
referring<c> domains</c><c> meaning</c><c> the</c><c> 130</c>
referring domains meaning the 130
websites<c> that</c><c> are</c><c> linking</c><c> to</c><c> this</c><c> guide</c>
websites that are linking to this guide
through<c> a</c><c> redirect</c><c> are</c><c> likely</c><c> irrelevant</c>
through a redirect are likely irrelevant
today<c> so</c><c> there's</c><c> an</c><c> opportunity</c><c> for</c><c> an</c>
today so there's an opportunity for an
outreach<c> angle</c><c> and</c><c> prospects</c><c> to</c><c> back</c><c> it</c>
outreach angle and prospects to back it
now<c> if</c><c> we</c><c> continue</c><c> scrolling</c><c> through</c><c> the</c>
now if we continue scrolling through the
anchors<c> you'll</c><c> see</c><c> this</c><c> one</c><c> that</c><c> says</c>
anchors you'll see this one that says
download<c> ebook</c><c> and</c><c> if</c><c> we</c><c> look</c><c> at</c><c> the</c>
download ebook and if we look at the
links<c> to</c><c> the</c><c> target</c><c> it</c><c> is</c><c> indeed</c><c> going</c>
links to the target it is indeed going
to<c> the</c><c> original</c><c> guide</c>
to the original guide
but<c> if</c><c> you</c><c> look</c><c> at</c><c> the</c><c> actual</c><c> page</c>
but if you look at the actual page
itself<c> there's</c><c> no</c><c> mention</c><c> of</c><c> an</c><c> ebook</c><c> or</c>
itself there's no mention of an ebook or
to<c> download</c><c> anything</c>
to download anything
so<c> these</c><c> are</c><c> also</c><c> irrelevant</c><c> links</c><c> and</c>
so these are also irrelevant links and
we<c> could</c><c> technically</c><c> package</c><c> up</c><c> our</c>
we could technically package up our
posts<c> in</c><c> a</c><c> downloadable</c><c> ebook</c><c> pretty</c>
posts in a downloadable ebook pretty
easily<c> let's</c><c> dig</c><c> deeper</c><c> if</c><c> i</c><c> click</c><c> on</c>
easily let's dig deeper if i click on
that<c> anchor</c><c> it'll</c><c> open</c><c> the</c><c> backlinks</c>
that anchor it'll open the backlinks
report<c> with</c><c> some</c><c> filters</c><c> set</c><c> and</c><c> you'll</c>
report with some filters set and you'll
see<c> that</c><c> there</c><c> are</c><c> only</c><c> a</c><c> few</c><c> decent</c>
see that there are only a few decent
sites<c> within</c><c> this</c><c> small</c><c> list</c><c> of</c>
sites within this small list of
prospects
so<c> you</c><c> might</c><c> conclude</c><c> that</c><c> it's</c><c> not</c>
so you might conclude that it's not
worth<c> turning</c><c> our</c><c> guide</c><c> into</c><c> an</c><c> ebook</c>
worth turning our guide into an ebook
for<c> a</c><c> maximum</c><c> of</c><c> three</c><c> links</c><c> right</c><c> not</c>
for a maximum of three links right not
necessarily<c> a</c><c> commonality</c><c> among</c><c> these</c>
necessarily a commonality among these
pages<c> is</c><c> that</c><c> they're</c><c> all</c><c> list</c><c> posts</c><c> on</c>
pages is that they're all list posts on
free<c> seo</c><c> ebooks</c>
free seo ebooks
so<c> as</c><c> a</c><c> link</c><c> builder</c><c> you</c><c> need</c><c> to</c><c> follow</c>
so as a link builder you need to follow
the<c> rabbit</c><c> hole</c><c> to</c><c> see</c><c> if</c><c> there's</c><c> a</c>
the rabbit hole to see if there's a
bigger<c> opportunity</c><c> here</c><c> so</c><c> i'll</c><c> go</c><c> to</c><c> hs</c>
bigger opportunity here so i'll go to hs
content<c> explorer</c><c> and</c><c> search</c><c> for</c><c> seo</c>
content explorer and search for seo
ebook<c> in</c><c> the</c><c> search</c><c> box</c><c> and</c><c> i'll</c><c> set</c><c> the</c>
ebook in the search box and i'll set the
mode<c> to</c><c> a</c><c> title</c><c> search</c>
mode to a title search
now<c> seeing</c><c> as</c><c> we</c><c> won't</c><c> want</c><c> to</c><c> pitch</c><c> the</c>
now seeing as we won't want to pitch the
same<c> website</c><c> multiple</c><c> times</c><c> i'll</c><c> set</c><c> the</c>
same website multiple times i'll set the
one<c> page</c><c> per</c><c> domain</c><c> filter</c>
one page per domain filter
from<c> here</c><c> i'll</c><c> set</c><c> a</c><c> couple</c><c> metric</c>
from here i'll set a couple metric
filters<c> like</c><c> a</c><c> minimum</c><c> dr</c><c> of</c><c> 20</c>
filters like a minimum dr of 20
and<c> a</c><c> minimum</c><c> website</c><c> traffic</c><c> of</c><c> a</c>
and a minimum website traffic of a
thousand
and<c> now</c><c> we're</c><c> left</c><c> with</c><c> over</c><c> 300</c><c> linked</c>
and now we're left with over 300 linked
prospects<c> to</c><c> filter</c><c> through</c><c> not</c><c> bad</c><c> but</c>
prospects to filter through not bad but
if<c> we</c><c> wanted</c><c> to</c><c> expand</c><c> this</c><c> list</c><c> all</c><c> we</c>
if we wanted to expand this list all we
need<c> to</c><c> do</c><c> is</c><c> change</c><c> the</c><c> word</c><c> seo</c><c> to</c>
need to do is change the word seo to
something<c> like</c><c> marketing</c>
something like marketing
and<c> now</c><c> you</c><c> have</c><c> nearly</c><c> 1500</c><c> more</c>
and now you have nearly 1500 more
prospects
so<c> is</c><c> it</c><c> worth</c><c> creating</c><c> a</c><c> link</c><c> building</c>
so is it worth creating a link building
ebook<c> it's</c><c> probably</c><c> worth</c><c> a</c><c> shot</c><c> and</c>
ebook it's probably worth a shot and
we'll<c> build</c><c> onto</c><c> this</c><c> example</c><c> throughout</c>
we'll build onto this example throughout
the<c> course</c>
the course
all<c> right</c><c> now</c><c> let's</c><c> look</c><c> at</c><c> a</c><c> second</c>
all right now let's look at a second
example<c> which</c><c> was</c><c> a</c><c> link</c><c> betty</c><c> post</c><c> on</c>
example which was a link betty post on
the<c> wealth</c><c> of</c><c> congress</c><c> members</c>
the wealth of congress members
to<c> jog</c><c> your</c><c> memory</c><c> the</c><c> data</c><c> from</c><c> the</c>
to jog your memory the data from the
post<c> is</c><c> from</c><c> 2017</c><c> to</c><c> 2018</c><c> meaning</c><c> it's</c>
post is from 2017 to 2018 meaning it's
pretty<c> outdated</c><c> today</c><c> so</c><c> if</c><c> we</c><c> were</c><c> to</c>
pretty outdated today so if we were to
create<c> a</c><c> similar</c><c> page</c><c> we'd</c><c> want</c><c> to</c>
create a similar page we'd want to
create<c> something</c><c> with</c><c> up-to-date</c><c> data</c>
create something with up-to-date data
now<c> because</c><c> we</c><c> know</c><c> that</c><c> content</c><c> and</c>
now because we know that content and
links<c> are</c><c> inseparable</c><c> as</c><c> i</c><c> had</c><c> shared</c><c> in</c>
links are inseparable as i had shared in
the<c> previous</c><c> lesson</c><c> we</c><c> need</c><c> to</c><c> figure</c>
the previous lesson we need to figure
out<c> which</c><c> parts</c><c> of</c><c> the</c><c> content</c><c> are</c>
out which parts of the content are
attributable<c> to</c><c> the</c><c> backlinks</c>
attributable to the backlinks
so<c> we're</c><c> going</c><c> to</c><c> be</c><c> looking</c><c> for</c>
so we're going to be looking for
linkable<c> points</c>
linkable points
because<c> this</c><c> page</c><c> has</c><c> a</c><c> ton</c><c> of</c><c> links</c>
because this page has a ton of links
pointing<c> to</c><c> it</c><c> i'm</c><c> going</c><c> to</c><c> go</c><c> to</c><c> the</c>
pointing to it i'm going to go to the
anchors<c> report</c><c> as</c><c> a</c><c> starting</c><c> point</c><c> and</c>
anchors report as a starting point and
again<c> i'll</c><c> ignore</c><c> things</c><c> like</c><c> naked</c><c> urls</c>
again i'll ignore things like naked urls
and<c> branded</c><c> anchors</c><c> as</c><c> it's</c><c> generally</c>
and branded anchors as it's generally
tough<c> to</c><c> replicate</c><c> these</c><c> unless</c><c> it's</c><c> on</c>
tough to replicate these unless it's on
listicles<c> like</c><c> best</c><c> product</c><c> type</c><c> i.e</c>
listicles like best product type i.e
best<c> seo</c><c> tools</c>
best seo tools
now<c> if</c><c> we</c><c> look</c><c> at</c><c> the</c><c> first</c><c> anchor</c>
now if we look at the first anchor
you'll<c> see</c><c> that</c><c> it</c><c> has</c><c> something</c><c> to</c><c> do</c>
you'll see that it has something to do
with<c> financial</c><c> disclosure</c><c> forms</c><c> and</c><c> if</c>
with financial disclosure forms and if
we<c> look</c><c> at</c><c> the</c><c> actual</c><c> links</c><c> you'll</c><c> see</c>
we look at the actual links you'll see
that<c> probably</c><c> all</c><c> of</c><c> them</c><c> are</c><c> from</c>
that probably all of them are from
content<c> syndications</c><c> seeing</c><c> as</c><c> the</c><c> date</c>
content syndications seeing as the date
of<c> publishing</c><c> is</c><c> pretty</c><c> much</c><c> the</c><c> same</c>
of publishing is pretty much the same
for<c> all</c><c> links</c>
for all links
plus<c> the</c><c> anchors</c><c> and</c><c> surrounding</c><c> texts</c>
plus the anchors and surrounding texts
are<c> identical</c><c> so</c><c> we</c><c> need</c><c> to</c><c> ask</c>
are identical so we need to ask
ourselves
based<c> on</c><c> this</c><c> point</c><c> can</c><c> we</c><c> replicate</c>
based on this point can we replicate
these<c> links</c>
these links
well<c> in</c><c> order</c><c> to</c><c> do</c><c> that</c><c> you</c><c> need</c><c> a</c><c> big</c>
well in order to do that you need a big
news<c> publication</c><c> to</c><c> write</c><c> a</c><c> story</c><c> and</c>
news publication to write a story and
link<c> to</c><c> your</c><c> page</c><c> then</c><c> other</c>
link to your page then other
publications<c> would</c><c> need</c><c> to</c><c> syndicate</c>
publications would need to syndicate
that<c> content</c><c> and</c><c> no</c><c> guarantee</c><c> is</c><c> there</c>
that content and no guarantee is there
you'd<c> basically</c><c> need</c><c> to</c><c> carefully</c><c> plan</c>
you'd basically need to carefully plan
and<c> execute</c><c> a</c><c> successful</c><c> pr</c><c> campaign</c><c> so</c>
and execute a successful pr campaign so
in<c> my</c><c> opinion</c><c> it's</c><c> not</c><c> easily</c><c> replicable</c>
in my opinion it's not easily replicable
but<c> as</c><c> you</c><c> continue</c><c> to</c><c> scroll</c><c> through</c>
but as you continue to scroll through
the<c> report</c><c> one</c><c> interesting</c><c> thing</c><c> that</c>
the report one interesting thing that
stands<c> out</c><c> for</c><c> me</c><c> are</c><c> a</c><c> lot</c><c> of</c><c> links</c>
stands out for me are a lot of links
that<c> include</c><c> a</c><c> dollar</c><c> figure</c><c> amount</c>
that include a dollar figure amount
five<c> members</c><c> worth</c><c> a</c><c> hundred</c><c> million</c>
five members worth a hundred million
dollars<c> or</c><c> more</c><c> 79</c><c> million</c><c> dollars</c>
dollars or more 79 million dollars
148.4<c> million</c><c> dollars</c><c> and</c><c> 251</c><c> million</c>
148.4 million dollars and 251 million
dollars<c> to</c><c> name</c><c> a</c><c> few</c>
dollars to name a few
so<c> i'll</c><c> go</c><c> to</c><c> the</c><c> backings</c><c> report</c><c> and</c>
so i'll go to the backings report and
i'll<c> enter</c><c> the</c><c> dollar</c><c> sign</c><c> in</c><c> the</c><c> search</c>
i'll enter the dollar sign in the search
box
then<c> i'll</c><c> set</c><c> the</c><c> filter</c><c> to</c><c> search</c><c> in</c>
then i'll set the filter to search in
the<c> anchors</c><c> with</c><c> surrounding</c><c> text</c>
the anchors with surrounding text
and<c> now</c><c> we</c><c> have</c><c> a</c><c> list</c><c> of</c><c> around</c><c> 50</c><c> link</c>
and now we have a list of around 50 link
prospects<c> let's</c><c> think</c><c> a</c><c> bit</c><c> deeper</c>
prospects let's think a bit deeper
the<c> first</c><c> backlink</c><c> is</c><c> anchored</c><c> on</c><c> u.s</c>
the first backlink is anchored on u.s
rep<c> daryl</c><c> issa</c><c> but</c><c> his</c><c> name</c><c> isn't</c><c> on</c><c> the</c>
rep daryl issa but his name isn't on the
page
the<c> same</c><c> goes</c><c> for</c><c> this</c><c> one</c><c> on</c><c> scott</c>
the same goes for this one on scott
peters
now<c> if</c><c> you</c><c> continue</c><c> to</c><c> dig</c><c> through</c><c> the</c>
now if you continue to dig through the
reasons<c> for</c><c> these</c><c> links</c><c> you'll</c><c> find</c><c> that</c>
reasons for these links you'll find that
a<c> bunch</c><c> of</c><c> the</c><c> people</c><c> mentioned</c><c> are</c>
a bunch of the people mentioned are
actually<c> not</c><c> on</c><c> the</c><c> page</c><c> and</c><c> for</c><c> those</c>
actually not on the page and for those
that<c> are</c><c> their</c><c> net</c><c> worth</c><c> has</c><c> likely</c>
that are their net worth has likely
changed<c> over</c><c> the</c><c> past</c><c> few</c><c> years</c>
changed over the past few years
so<c> with</c><c> these</c><c> things</c><c> in</c><c> mind</c><c> if</c><c> i</c><c> were</c>
so with these things in mind if i were
to<c> create</c><c> a</c><c> post</c><c> on</c><c> this</c><c> topic</c><c> i'd</c>
to create a post on this topic i'd
probably<c> include</c><c> wealth</c><c> estimations</c><c> on</c>
probably include wealth estimations on
both<c> current</c><c> and</c><c> past</c><c> members</c><c> of</c>
both current and past members of
congress<c> i</c><c> dig</c><c> up</c><c> as</c><c> many</c><c> financial</c>
congress i dig up as many financial
disclosure<c> forms</c><c> as</c><c> i</c><c> could</c><c> find</c><c> on</c><c> each</c>
disclosure forms as i could find on each
person<c> and</c><c> link</c><c> them</c><c> up</c><c> and</c><c> design</c><c> and</c>
person and link them up and design and
ux<c> would</c><c> probably</c><c> be</c><c> a</c><c> top</c><c> priority</c><c> to</c>
ux would probably be a top priority to
make<c> this</c><c> information</c><c> searchable</c><c> and</c>
make this information searchable and
easy<c> to</c><c> digest</c>
easy to digest
now<c> would</c><c> this</c><c> work</c><c> to</c><c> generate</c><c> a</c><c> ton</c><c> of</c>
now would this work to generate a ton of
links
no<c> one</c><c> really</c><c> knows</c><c> and</c><c> that's</c><c> the</c><c> thing</c>
no one really knows and that's the thing
about<c> link</c><c> building</c><c> we</c><c> need</c><c> to</c><c> make</c>
about link building we need to make
informed<c> decisions</c><c> based</c><c> on</c><c> a</c><c> blend</c><c> of</c>
informed decisions based on a blend of
data<c> creativity</c><c> and</c><c> some</c><c> common</c><c> sense</c>
data creativity and some common sense
and<c> by</c><c> ensuring</c><c> that</c><c> your</c><c> content</c>
and by ensuring that your content
supports<c> both</c><c> your</c><c> link</c><c> outreach</c><c> pitches</c>
supports both your link outreach pitches
and<c> the</c><c> reason</c><c> why</c><c> people</c><c> link</c><c> to</c><c> a</c><c> page</c>
and the reason why people link to a page
you'll<c> increase</c><c> your</c><c> chances</c><c> of</c><c> having</c>
you'll increase your chances of having
more<c> successful</c><c> campaigns</c>
more successful campaigns
and<c> we'll</c><c> wrap</c><c> things</c><c> up</c><c> here</c><c> because</c><c> in</c>
and we'll wrap things up here because in
the<c> next</c><c> module</c><c> we're</c><c> going</c><c> to</c><c> be</c>
the next module we're going to be
talking<c> about</c><c> link</c><c> prospecting</c><c> and</c><c> how</c>
talking about link prospecting and how
you<c> can</c><c> do</c><c> it</c><c> efficiently</c><c> for</c><c> scale</c><c> and</c>
you can do it efficiently for scale and
no<c> i'm</c><c> not</c><c> talking</c><c> about</c><c> spamming</c><c> random</c>
no i'm not talking about spamming random
people<c> i'll</c><c> see</c><c> you</c><c> in</c><c> the</c><c> next</c><c> module</c>
people i'll see you in the next module
hey<c> it's</c><c> ammo</c><c> and</c><c> welcome</c><c> to</c><c> the</c><c> second</c>
hey it's ammo and welcome to the second
module<c> which</c><c> is</c><c> all</c><c> about</c><c> link</c>
module which is all about link
prospecting<c> now</c><c> i've</c><c> structured</c><c> this</c>
prospecting now i've structured this
module<c> in</c><c> three</c><c> lessons</c><c> where</c><c> each</c>
module in three lessons where each
lesson<c> represents</c><c> a</c><c> step</c><c> in</c><c> creating</c>
lesson represents a step in creating
personalized<c> and</c><c> scalable</c><c> link</c><c> building</c>
personalized and scalable link building
campaigns
step<c> one</c><c> is</c><c> to</c><c> find</c><c> your</c><c> seed</c><c> prospects</c>
step one is to find your seed prospects
which<c> is</c><c> what</c><c> this</c><c> lesson</c><c> is</c><c> all</c><c> about</c>
which is what this lesson is all about
step<c> two</c><c> is</c><c> to</c><c> find</c><c> look-alike</c><c> prospects</c>
step two is to find look-alike prospects
based<c> on</c><c> your</c><c> seeds</c><c> which</c><c> will</c><c> broaden</c>
based on your seeds which will broaden
the<c> scope</c><c> of</c><c> your</c><c> link</c><c> building</c><c> campaign</c>
the scope of your link building campaign
and<c> step</c><c> three</c><c> is</c><c> to</c><c> segment</c><c> your</c>
and step three is to segment your
prospects<c> which</c><c> will</c><c> help</c><c> you</c><c> scale</c><c> your</c>
prospects which will help you scale your
campaigns<c> in</c><c> a</c><c> personalized</c><c> way</c><c> so</c><c> let's</c>
campaigns in a personalized way so let's
get<c> started</c><c> with</c><c> finding</c><c> seed</c><c> prospects</c>
get started with finding seed prospects
seed<c> prospects</c><c> are</c><c> simply</c><c> people</c><c> who</c>
seed prospects are simply people who
link<c> to</c><c> a</c><c> page</c><c> for</c><c> a</c><c> specific</c><c> reason</c><c> for</c>
link to a page for a specific reason for
example<c> did</c><c> they</c><c> link</c><c> because</c><c> of</c><c> a</c>
example did they link because of a
specific<c> point</c><c> that</c><c> was</c><c> made</c><c> in</c><c> the</c>
specific point that was made in the
content<c> is</c><c> it</c><c> because</c><c> they</c><c> like</c><c> the</c>
content is it because they like the
brand<c> or</c><c> was</c><c> it</c><c> something</c><c> else</c>
brand or was it something else
now<c> finding</c><c> seed</c><c> prospects</c><c> is</c><c> important</c>
now finding seed prospects is important
because<c> it'll</c><c> do</c><c> two</c><c> things</c><c> for</c><c> you</c>
because it'll do two things for you
number<c> one</c><c> you'll</c><c> understand</c><c> why</c><c> people</c>
number one you'll understand why people
are<c> linking</c><c> to</c><c> a</c><c> page</c><c> and</c><c> number</c><c> two</c>
are linking to a page and number two
because<c> you</c><c> know</c><c> why</c><c> you'll</c><c> know</c><c> how</c><c> to</c>
because you know why you'll know how to
approach<c> them</c><c> in</c><c> your</c><c> outreach</c><c> pitch</c>
approach them in your outreach pitch
and<c> we'll</c><c> get</c><c> into</c><c> some</c><c> examples</c><c> in</c><c> a</c>
and we'll get into some examples in a
bit
now<c> the</c><c> most</c><c> important</c><c> skill</c><c> for</c><c> a</c>
now the most important skill for a
prospector<c> to</c><c> have</c><c> when</c><c> it</c><c> comes</c><c> to</c>
prospector to have when it comes to
finding<c> seed</c><c> prospects</c><c> is</c><c> the</c><c> ability</c><c> to</c>
finding seed prospects is the ability to
identify<c> patterns</c><c> and</c><c> by</c><c> pattern</c><c> i'm</c>
identify patterns and by pattern i'm
referring<c> to</c><c> common</c><c> reasons</c><c> for</c><c> linking</c>
referring to common reasons for linking
or<c> a</c><c> commonality</c><c> among</c><c> linking</c><c> pages</c>
or a commonality among linking pages
now<c> we've</c><c> already</c><c> gone</c><c> through</c><c> a</c><c> couple</c>
now we've already gone through a couple
of<c> examples</c><c> in</c><c> the</c><c> previous</c><c> module</c><c> but</c><c> i</c>
of examples in the previous module but i
want<c> to</c><c> talk</c><c> about</c><c> how</c><c> you</c><c> can</c><c> find</c>
want to talk about how you can find
opportunities<c> for</c><c> your</c><c> own</c><c> site</c><c> and</c><c> it's</c>
opportunities for your own site and it's
really<c> just</c><c> about</c><c> looking</c><c> for</c><c> patterns</c>
really just about looking for patterns
in<c> three</c><c> places</c><c> when</c><c> analyzing</c><c> a</c>
in three places when analyzing a
competing<c> pages</c><c> link</c><c> profile</c><c> and</c><c> these</c>
competing pages link profile and these
places<c> are</c><c> the</c><c> context</c><c> of</c><c> the</c><c> backlinks</c>
places are the context of the backlinks
which<c> help</c><c> you</c><c> understand</c><c> why</c><c> people</c><c> are</c>
which help you understand why people are
linking<c> to</c><c> a</c><c> page</c><c> and</c><c> will</c><c> specifically</c>
linking to a page and will specifically
be<c> looking</c><c> at</c><c> anchors</c><c> and</c><c> surrounding</c>
be looking at anchors and surrounding
text<c> the</c><c> referring</c><c> page's</c><c> titles</c><c> which</c>
text the referring page's titles which
tells<c> you</c><c> where</c><c> their</c><c> links</c><c> are</c><c> coming</c>
tells you where their links are coming
from<c> and</c><c> or</c><c> the</c><c> types</c><c> of</c><c> pages</c><c> they're</c>
from and or the types of pages they're
coming<c> from</c>
coming from
and<c> the</c><c> actual</c><c> content</c><c> which</c><c> tells</c><c> you</c>
and the actual content which tells you
what<c> your</c><c> email</c><c> pitch</c><c> will</c><c> be</c><c> based</c><c> on</c>
what your email pitch will be based on
so<c> let's</c><c> start</c><c> off</c><c> by</c><c> looking</c><c> at</c><c> the</c>
so let's start off by looking at the
context<c> of</c><c> links</c><c> to</c><c> a</c><c> competing</c><c> page</c>
context of links to a competing page
just<c> as</c><c> i</c><c> showed</c><c> you</c><c> in</c><c> lesson</c><c> 1.2</c>
just as i showed you in lesson 1.2
studying<c> the</c><c> anchors</c><c> of</c><c> a</c><c> competing</c>
studying the anchors of a competing
page's<c> backlinks</c><c> can</c><c> help</c><c> you</c><c> understand</c>
page's backlinks can help you understand
why<c> people</c><c> link</c><c> to</c><c> a</c><c> page</c><c> and</c><c> these</c><c> whys</c>
why people link to a page and these whys
can<c> often</c><c> be</c><c> considered</c><c> as</c><c> linkable</c>
can often be considered as linkable
points
for<c> example</c><c> when</c><c> we</c><c> created</c><c> our</c><c> seo</c>
for example when we created our seo
stats<c> page</c><c> we</c><c> looked</c><c> at</c><c> the</c><c> anchors</c>
stats page we looked at the anchors
profile<c> for</c><c> top</c><c> ranking</c><c> pages</c><c> and</c><c> we</c>
profile for top ranking pages and we
immediately<c> noticed</c><c> that</c><c> the</c><c> majority</c><c> of</c>
immediately noticed that the majority of
links<c> were</c><c> attributable</c><c> to</c><c> specific</c>
links were attributable to specific
stats<c> that</c><c> were</c><c> mentioned</c>
stats that were mentioned
this<c> is</c><c> a</c><c> pattern</c>
this is a pattern
now<c> if</c><c> we</c><c> click</c><c> on</c><c> the</c><c> 93</c><c> anchor</c><c> it'll</c>
now if we click on the 93 anchor it'll
open<c> up</c><c> the</c><c> backlinks</c><c> report</c><c> with</c><c> that</c>
open up the backlinks report with that
anchor<c> set</c><c> in</c><c> the</c><c> filters</c>
anchor set in the filters
and<c> as</c><c> you</c><c> can</c><c> see</c><c> the</c><c> context</c><c> of</c><c> the</c>
and as you can see the context of the
link<c> is</c><c> 93</c><c> of</c><c> online</c><c> experiences</c><c> begin</c>
link is 93 of online experiences begin
with<c> a</c><c> search</c><c> engine</c>
with a search engine
now<c> this</c><c> stat</c><c> alone</c><c> doesn't</c><c> help</c><c> with</c><c> a</c>
now this stat alone doesn't help with a
pitch<c> angle</c><c> you</c><c> have</c><c> to</c><c> look</c><c> for</c><c> a</c><c> pitch</c>
pitch angle you have to look for a pitch
angle<c> that's</c><c> related</c><c> to</c><c> the</c><c> stat</c><c> and</c><c> it</c>
angle that's related to the stat and it
was<c> pretty</c><c> easy</c><c> for</c><c> us</c><c> to</c><c> come</c><c> up</c><c> with</c>
was pretty easy for us to come up with
one<c> because</c><c> if</c><c> you</c><c> click</c><c> through</c><c> to</c><c> that</c>
one because if you click through to that
page<c> you'll</c><c> see</c><c> that</c><c> 93</c><c> percent</c><c> isn't</c>
page you'll see that 93 percent isn't
even<c> mentioned</c><c> on</c><c> it</c><c> plus</c><c> the</c><c> stat</c><c> was</c>
even mentioned on it plus the stat was
around<c> a</c><c> decade</c><c> old</c><c> meaning</c><c> it's</c>
around a decade old meaning it's
completely<c> irrelevant</c><c> today</c><c> because</c><c> the</c>
completely irrelevant today because the
way<c> we</c><c> use</c><c> the</c><c> internet</c><c> has</c><c> changed</c><c> a</c>
way we use the internet has changed a
lot
so<c> as</c><c> a</c><c> pitch</c><c> angle</c><c> we</c><c> could</c><c> say</c>
so as a pitch angle we could say
something<c> like</c><c> hey</c><c> you</c><c> mentioned</c><c> this</c>
something like hey you mentioned this
stat<c> but</c><c> where</c><c> did</c><c> you</c><c> get</c><c> that</c><c> from</c><c> the</c>
stat but where did you get that from the
page<c> you're</c><c> linking</c><c> to</c><c> doesn't</c><c> say</c><c> that</c>
page you're linking to doesn't say that
plus<c> recent</c><c> stats</c><c> show</c><c> that</c><c> 68</c><c> of</c><c> online</c>
plus recent stats show that 68 of online
experiences<c> begin</c><c> with</c><c> a</c><c> search</c><c> engine</c>
experiences begin with a search engine
blah<c> blah</c><c> blah</c><c> all</c><c> right</c><c> let's</c><c> move</c><c> on</c>
blah blah blah all right let's move on
to<c> the</c><c> second</c><c> place</c><c> to</c><c> look</c><c> and</c><c> that's</c>
to the second place to look and that's
the<c> referring</c><c> page</c><c> titles</c><c> of</c><c> a</c><c> competing</c>
the referring page titles of a competing
pages<c> backlinks</c>
pages backlinks
in<c> the</c><c> previous</c><c> module</c><c> we</c><c> discovered</c>
in the previous module we discovered
some<c> pages</c><c> that</c><c> are</c><c> linking</c><c> to</c><c> a</c><c> link</c>
some pages that are linking to a link
building<c> guide</c><c> and</c><c> the</c><c> reason</c><c> for</c><c> them</c>
building guide and the reason for them
linking<c> is</c><c> because</c><c> that</c><c> guide</c><c> used</c><c> to</c>
linking is because that guide used to
have<c> an</c><c> ebook</c><c> so</c><c> as</c><c> you</c><c> can</c><c> see</c><c> from</c><c> the</c>
have an ebook so as you can see from the
anchors<c> the</c><c> linking</c><c> pages</c><c> are</c><c> saying</c><c> to</c>
anchors the linking pages are saying to
go<c> and</c><c> download</c><c> an</c><c> ebook</c><c> now</c><c> seeing</c><c> as</c>
go and download an ebook now seeing as
there's<c> really</c><c> only</c><c> a</c><c> few</c><c> good</c><c> linking</c>
there's really only a few good linking
pages<c> it</c><c> wouldn't</c><c> be</c><c> worth</c><c> creating</c><c> an</c>
pages it wouldn't be worth creating an
ebook<c> to</c><c> maybe</c><c> get</c><c> a</c><c> few</c><c> links</c><c> we</c><c> need</c>
ebook to maybe get a few links we need
to<c> look</c><c> for</c><c> a</c><c> commonality</c><c> that</c><c> can</c>
to look for a commonality that can
potentially<c> expand</c><c> our</c><c> pool</c><c> of</c><c> prospects</c>
potentially expand our pool of prospects
and<c> that</c><c> commonality</c><c> is</c><c> in</c><c> the</c><c> titles</c><c> of</c>
and that commonality is in the titles of
referring<c> pages</c>
referring pages
as<c> you</c><c> can</c><c> see</c><c> all</c><c> of</c><c> the</c><c> titles</c><c> are</c>
as you can see all of the titles are
listicles<c> on</c><c> free</c><c> seo</c><c> ebooks</c><c> so</c><c> our</c><c> seed</c>
listicles on free seo ebooks so our seed
prospects<c> are</c><c> listicles</c><c> on</c><c> seo</c><c> ebooks</c>
prospects are listicles on seo ebooks
as<c> for</c><c> the</c><c> pitch</c><c> angle</c><c> we</c><c> can</c><c> simply</c>
as for the pitch angle we can simply
pitch<c> a</c><c> free</c><c> ebook</c><c> without</c><c> any</c><c> kind</c><c> of</c>
pitch a free ebook without any kind of
opt-in<c> which</c><c> many</c><c> of</c><c> the</c><c> recommendations</c>
opt-in which many of the recommendations
use
not<c> a</c><c> great</c><c> benefit-packed</c><c> pitch</c><c> but</c>
not a great benefit-packed pitch but
it's<c> a</c><c> good</c><c> starting</c><c> point</c>
it's a good starting point
all<c> right</c><c> the</c><c> third</c><c> place</c><c> to</c><c> look</c><c> for</c>
all right the third place to look for
patterns<c> is</c><c> the</c><c> actual</c><c> content</c><c> itself</c>
patterns is the actual content itself
and<c> the</c><c> easiest</c><c> thing</c><c> you</c><c> can</c><c> look</c><c> for</c>
and the easiest thing you can look for
is<c> incorrect</c><c> dangerous</c><c> or</c><c> outdated</c>
is incorrect dangerous or outdated
recommendations
now<c> this</c><c> one</c><c> is</c><c> quite</c><c> situational</c><c> but</c>
now this one is quite situational but
nevertheless<c> it's</c><c> something</c><c> worth</c><c> paying</c>
nevertheless it's something worth paying
attention<c> to</c><c> because</c><c> it</c><c> works</c><c> pretty</c>
attention to because it works pretty
well<c> i'll</c><c> give</c><c> you</c><c> an</c><c> example</c><c> in</c><c> the</c><c> seo</c>
well i'll give you an example in the seo
industry
so<c> this</c><c> page</c><c> on</c><c> lsi</c><c> keywords</c><c> has</c><c> over</c>
so this page on lsi keywords has over
500<c> referring</c><c> domains</c><c> but</c><c> there's</c><c> no</c>
500 referring domains but there's no
such<c> thing</c><c> as</c><c> lsi</c><c> keywords</c><c> lsi</c><c> stands</c>
such thing as lsi keywords lsi stands
for<c> latent</c><c> semantic</c><c> indexing</c><c> and</c><c> in</c>
for latent semantic indexing and in
short<c> it's</c><c> an</c><c> indexing</c><c> method</c><c> and</c><c> has</c>
short it's an indexing method and has
nothing<c> to</c><c> do</c><c> with</c><c> keywords</c><c> now</c><c> today</c>
nothing to do with keywords now today
this<c> page</c><c> explains</c><c> that</c><c> lsi</c><c> keywords</c>
this page explains that lsi keywords
aren't<c> really</c><c> a</c><c> thing</c><c> but</c><c> when</c><c> it</c><c> was</c>
aren't really a thing but when it was
first<c> published</c><c> it</c><c> was</c><c> a</c><c> full-blown</c>
first published it was a full-blown
guide<c> on</c><c> how</c><c> to</c><c> use</c><c> these</c><c> quote-unquote</c>
guide on how to use these quote-unquote
lsi<c> keywords</c><c> meaning</c><c> everyone</c><c> who</c><c> linked</c>
lsi keywords meaning everyone who linked
to<c> the</c><c> page</c><c> prior</c><c> to</c><c> the</c><c> update</c><c> was</c>
to the page prior to the update was
linking<c> to</c><c> inaccurate</c><c> information</c>
linking to inaccurate information
so<c> our</c><c> seed</c><c> prospects</c><c> are</c><c> anyone</c><c> who's</c>
so our seed prospects are anyone who's
linking<c> to</c><c> this</c><c> guide</c><c> prior</c><c> to</c><c> it</c><c> being</c>
linking to this guide prior to it being
updated<c> or</c>
updated or
anyone<c> who's</c><c> recommending</c><c> their</c><c> readers</c>
anyone who's recommending their readers
to<c> use</c><c> lsi</c><c> keywords</c><c> as</c><c> for</c><c> the</c><c> pitch</c><c> we</c>
to use lsi keywords as for the pitch we
could<c> just</c><c> tell</c><c> them</c><c> that</c><c> there's</c><c> no</c>
could just tell them that there's no
such<c> thing</c><c> as</c><c> lsi</c><c> keywords</c><c> and</c><c> recommend</c>
such thing as lsi keywords and recommend
our<c> content</c><c> which</c><c> explains</c><c> what</c><c> lsi</c><c> is</c>
our content which explains what lsi is
how<c> it</c><c> actually</c><c> works</c><c> and</c><c> also</c><c> mentioned</c>
how it actually works and also mentioned
that<c> we</c><c> talk</c><c> about</c><c> whether</c><c> using</c><c> related</c>
that we talk about whether using related
words<c> phrases</c><c> and</c><c> entities</c><c> actually</c>
words phrases and entities actually
helped<c> to</c><c> rank</c><c> higher</c><c> in</c><c> google</c><c> meaning</c>
helped to rank higher in google meaning
we<c> addressed</c><c> the</c><c> reason</c><c> why</c><c> they</c>
we addressed the reason why they
recommended<c> using</c><c> these</c><c> so-called</c><c> lsi</c>
recommended using these so-called lsi
keywords<c> in</c><c> the</c><c> first</c><c> place</c>
keywords in the first place
now<c> these</c><c> are</c><c> just</c><c> a</c><c> few</c><c> places</c><c> to</c><c> look</c>
now these are just a few places to look
that<c> can</c><c> help</c><c> surface</c><c> some</c><c> unique</c>
that can help surface some unique
prospecting<c> opportunities</c><c> but</c><c> you</c><c> don't</c>
prospecting opportunities but you don't
need<c> to</c><c> limit</c><c> yourself</c><c> to</c><c> these</c><c> because</c>
need to limit yourself to these because
then<c> you're</c><c> just</c><c> stuck</c><c> in</c><c> the</c><c> box</c><c> of</c><c> sam</c>
then you're just stuck in the box of sam
the<c> point</c><c> of</c><c> this</c><c> lesson</c><c> is</c><c> to</c><c> show</c><c> you</c>
the point of this lesson is to show you
how<c> finding</c><c> a</c><c> pattern</c><c> or</c><c> footprint</c><c> that</c>
how finding a pattern or footprint that
has<c> a</c><c> pitch</c><c> angle</c><c> baked</c><c> into</c><c> it</c><c> can</c><c> be</c>
has a pitch angle baked into it can be
the<c> foundation</c><c> for</c><c> link</c><c> outreach</c>
the foundation for link outreach
campaigns
this<c> is</c><c> a</c><c> skill</c><c> that</c><c> i</c><c> highly</c><c> recommend</c>
this is a skill that i highly recommend
working<c> on</c><c> because</c><c> it's</c><c> what</c><c> you'll</c><c> need</c>
working on because it's what you'll need
to<c> find</c><c> seed</c><c> prospects</c>
to find seed prospects
from<c> there</c><c> it's</c><c> just</c><c> about</c><c> following</c>
from there it's just about following
that<c> footprint</c><c> to</c><c> find</c><c> more</c><c> prospects</c>
that footprint to find more prospects
like<c> your</c><c> seeds</c>
like your seeds
and in<c> the</c><c> next</c><c> lesson</c><c> we're</c><c> going</c><c> to</c>
and in the next lesson we're going to
talk<c> about</c><c> using</c><c> your</c><c> seeds</c><c> to</c><c> expand</c>
talk about using your seeds to expand
your<c> list</c><c> of</c><c> prospects</c><c> as</c><c> well</c><c> as</c><c> the</c>
your list of prospects as well as the
tools<c> you</c><c> can</c><c> use</c>
in<c> this</c><c> lesson</c><c> we're</c><c> going</c><c> to</c><c> talk</c><c> about</c>
in this lesson we're going to talk about
how<c> to</c><c> grow</c><c> your</c><c> list</c><c> of</c><c> prospects</c><c> with</c>
how to grow your list of prospects with
lookalike<c> prospects</c>
lookalike prospects
and<c> the</c><c> name</c><c> lookalike</c><c> prospects</c><c> is</c>
and the name lookalike prospects is
inspired<c> by</c><c> lookalike</c><c> audiences</c><c> which</c><c> is</c>
inspired by lookalike audiences which is
commonly<c> used</c><c> in</c><c> online</c><c> advertising</c>
commonly used in online advertising
now<c> if</c><c> you're</c><c> unfamiliar</c><c> with</c><c> look-alike</c>
now if you're unfamiliar with look-alike
audiences<c> ad</c><c> platforms</c><c> like</c><c> google</c><c> and</c>
audiences ad platforms like google and
facebook<c> let</c><c> you</c><c> target</c><c> people</c><c> who</c><c> are</c>
facebook let you target people who are
similar<c> to</c><c> an</c><c> existing</c><c> audience</c>
similar to an existing audience
for<c> example</c><c> people</c><c> that</c><c> are</c><c> like</c><c> your</c>
for example people that are like your
customers<c> or</c><c> website</c><c> visitors</c>
customers or website visitors
and<c> by</c><c> targeting</c><c> these</c><c> look-alike</c>
and by targeting these look-alike
audiences<c> you're</c><c> able</c><c> to</c><c> reach</c><c> new</c>
audiences you're able to reach new
people<c> who</c><c> are</c><c> likely</c><c> to</c><c> be</c><c> interested</c>
people who are likely to be interested
in<c> your</c><c> business</c><c> because</c><c> they</c><c> share</c>
in your business because they share
similar<c> characteristics</c><c> to</c><c> your</c><c> existing</c>
similar characteristics to your existing
customers<c> or</c><c> website</c><c> visitors</c>
customers or website visitors
now<c> look-alike</c><c> prospects</c><c> in</c><c> link</c>
now look-alike prospects in link
building<c> are</c><c> very</c><c> much</c><c> the</c><c> same</c><c> you're</c>
building are very much the same you're
trying<c> to</c><c> find</c><c> people</c><c> who</c><c> are</c><c> similar</c><c> to</c>
trying to find people who are similar to
a<c> seed</c><c> prospect</c><c> which</c><c> is</c><c> something</c><c> we</c>
a seed prospect which is something we
covered<c> in</c><c> the</c><c> previous</c><c> lesson</c><c> but</c><c> as</c><c> a</c>
covered in the previous lesson but as a
refresher<c> seed</c><c> prospects</c><c> are</c><c> people</c><c> who</c>
refresher seed prospects are people who
link<c> to</c><c> a</c><c> page</c><c> for</c><c> a</c><c> specific</c><c> reason</c>
link to a page for a specific reason
and<c> these</c><c> specific</c><c> reasons</c><c> are</c><c> what</c><c> i</c>
and these specific reasons are what i
call<c> linkable</c><c> points</c><c> which</c><c> are</c><c> usually</c>
call linkable points which are usually
identified<c> by</c><c> patterns</c><c> in</c><c> a</c><c> competing</c>
identified by patterns in a competing
page's<c> link</c><c> profile</c>
page's link profile
best<c> of</c><c> all</c><c> these</c><c> linkable</c><c> points</c><c> help</c>
best of all these linkable points help
us<c> to</c><c> define</c><c> our</c><c> pitch</c><c> angles</c>
us to define our pitch angles
now<c> if</c><c> this</c><c> went</c><c> over</c><c> your</c><c> head</c><c> then</c><c> i</c>
now if this went over your head then i
highly<c> recommend</c><c> watching</c><c> lesson</c><c> 2.1</c><c> on</c>
highly recommend watching lesson 2.1 on
finding<c> seed</c><c> prospects</c><c> so</c><c> you</c><c> can</c><c> get</c>
finding seed prospects so you can get
the<c> most</c><c> value</c><c> from</c><c> this</c><c> lesson</c>
the most value from this lesson
alright<c> so</c><c> there</c><c> are</c><c> three</c><c> tools</c><c> i</c><c> use</c>
alright so there are three tools i use
to<c> find</c><c> look-alike</c><c> prospects</c><c> the</c><c> first</c>
to find look-alike prospects the first
is<c> ahrefs</c><c> more</c><c> specifically</c><c> hf</c><c> site</c>
is ahrefs more specifically hf site
explorer<c> content</c><c> explorer</c><c> seo</c><c> toolbar</c>
explorer content explorer seo toolbar
and<c> batch</c><c> analysis</c>
and batch analysis
the<c> second</c><c> tool</c><c> is</c><c> google</c><c> and</c><c> the</c><c> third</c>
the second tool is google and the third
is<c> the</c><c> scraper</c><c> chrome</c><c> extension</c>
is the scraper chrome extension
with<c> that</c><c> said</c><c> let's</c><c> go</c><c> through</c><c> some</c>
with that said let's go through some
examples<c> of</c><c> finding</c><c> look-alike</c><c> prospects</c>
examples of finding look-alike prospects
based<c> on</c><c> a</c><c> seed</c><c> and</c><c> we'll</c><c> continue</c><c> with</c>
based on a seed and we'll continue with
the<c> examples</c><c> we</c><c> discussed</c><c> in</c><c> the</c>
the examples we discussed in the
previous<c> lesson</c>
previous lesson
all<c> right</c><c> the</c><c> first</c><c> example</c><c> is</c><c> for</c><c> our</c>
all right the first example is for our
seo<c> statistics</c><c> page</c>
seo statistics page
when<c> we</c><c> were</c><c> creating</c><c> this</c><c> page</c><c> we</c>
when we were creating this page we
analyzed<c> the</c><c> competing</c><c> pages</c><c> anchors</c>
analyzed the competing pages anchors
report<c> in</c><c> ahrefs</c><c> site</c><c> explorer</c><c> and</c><c> we</c>
report in ahrefs site explorer and we
noticed<c> the</c><c> pattern</c><c> that</c><c> the</c><c> majority</c><c> of</c>
noticed the pattern that the majority of
links<c> to</c><c> this</c><c> page</c><c> were</c><c> because</c><c> of</c><c> a</c>
links to this page were because of a
specific<c> stat</c>
specific stat
now<c> when</c><c> we</c><c> went</c><c> to</c><c> visit</c><c> these</c><c> pages</c><c> we</c>
now when we went to visit these pages we
noticed<c> that</c><c> a</c><c> lot</c><c> of</c><c> the</c><c> stats</c><c> that</c>
noticed that a lot of the stats that
were<c> in</c><c> the</c><c> anchors</c><c> report</c><c> weren't</c><c> even</c>
were in the anchors report weren't even
on<c> the</c><c> page</c><c> or</c><c> they</c><c> were</c><c> just</c><c> super</c>
on the page or they were just super
outdated<c> so</c><c> we</c><c> had</c><c> a</c><c> couple</c><c> pitch</c><c> angles</c>
outdated so we had a couple pitch angles
to<c> run</c><c> with</c><c> now</c><c> usually</c><c> when</c><c> you</c><c> find</c>
to run with now usually when you find
these<c> patterns</c><c> or</c><c> linkable</c><c> points</c><c> in</c><c> a</c>
these patterns or linkable points in a
competitor's<c> backing</c><c> profile</c><c> you'll</c>
competitor's backing profile you'll
likely<c> want</c><c> to</c><c> get</c><c> an</c><c> understanding</c><c> of</c>
likely want to get an understanding of
the<c> breadth</c><c> of</c><c> the</c><c> opportunity</c><c> and</c><c> this</c>
the breadth of the opportunity and this
will<c> help</c><c> you</c><c> gauge</c><c> whether</c><c> it'll</c><c> be</c>
will help you gauge whether it'll be
worth<c> your</c><c> time</c><c> and</c><c> effort</c><c> to</c><c> pursue</c><c> it</c>
worth your time and effort to pursue it
the<c> easiest</c><c> way</c><c> to</c><c> do</c><c> that</c><c> is</c><c> to</c><c> look</c>
the easiest way to do that is to look
for<c> a</c><c> footprint</c><c> within</c><c> a</c><c> pattern</c><c> and</c><c> a</c>
for a footprint within a pattern and a
footprint<c> is</c><c> just</c><c> a</c><c> common</c><c> mark</c><c> among</c><c> a</c>
footprint is just a common mark among a
data<c> set</c>
data set
so<c> in</c><c> this</c><c> case</c><c> the</c><c> footprint</c><c> would</c><c> be</c>
so in this case the footprint would be
the<c> percent</c><c> sign</c>
the percent sign
now<c> with</c><c> footprint</c><c> in</c><c> hand</c><c> we</c><c> can</c><c> go</c><c> to</c>
now with footprint in hand we can go to
the<c> backing</c><c> support</c><c> and</c><c> use</c><c> the</c><c> filters</c>
the backing support and use the filters
to<c> narrow</c><c> in</c><c> on</c><c> relevant</c><c> opportunities</c>
to narrow in on relevant opportunities
and<c> because</c><c> our</c><c> footprint</c><c> is</c><c> a</c><c> percent</c>
and because our footprint is a percent
sign<c> in</c><c> the</c><c> anchor</c><c> or</c><c> surrounding</c><c> text</c>
sign in the anchor or surrounding text
of<c> the</c><c> backlink</c><c> i'll</c><c> type</c><c> that</c><c> into</c><c> the</c>
of the backlink i'll type that into the
search<c> box</c><c> and</c><c> choose</c><c> anchors</c><c> with</c>
search box and choose anchors with
surrounding<c> text</c><c> as</c><c> the</c><c> search</c><c> mode</c>
surrounding text as the search mode
and<c> as</c><c> you</c><c> can</c><c> see</c><c> there</c><c> are</c><c> around</c><c> 1800</c>
and as you can see there are around 1800
pages<c> from</c><c> unique</c><c> websites</c><c> that</c><c> link</c><c> to</c>
pages from unique websites that link to
this<c> page</c><c> because</c><c> of</c><c> a</c><c> specific</c><c> stat</c>
this page because of a specific stat
that's<c> a</c><c> pretty</c><c> nice</c><c> opportunity</c><c> in</c><c> my</c>
that's a pretty nice opportunity in my
opinion
now<c> we</c><c> didn't</c><c> stop</c><c> here</c><c> we</c><c> also</c><c> looked</c>
now we didn't stop here we also looked
at<c> other</c><c> anchors</c><c> profiles</c><c> for</c><c> other</c><c> top</c>
at other anchors profiles for other top
ranking<c> pages</c><c> that</c><c> had</c><c> a</c><c> significant</c>
ranking pages that had a significant
number<c> of</c><c> referring</c><c> domains</c><c> and</c><c> we</c>
number of referring domains and we
basically<c> just</c><c> did</c><c> the</c><c> exact</c><c> same</c><c> thing</c>
basically just did the exact same thing
and<c> found</c><c> well</c><c> over</c><c> three</c><c> thousand</c>
and found well over three thousand
look-alike<c> prospects</c><c> to</c><c> our</c><c> seed</c>
look-alike prospects to our seed
all<c> right</c><c> the</c><c> next</c><c> example</c><c> was</c><c> when</c><c> we</c>
all right the next example was when we
found<c> an</c><c> opportunity</c><c> for</c><c> our</c><c> link</c>
found an opportunity for our link
building<c> guide</c><c> what</c><c> we</c><c> noticed</c><c> was</c><c> that</c>
building guide what we noticed was that
a<c> competing</c><c> page</c><c> was</c><c> getting</c><c> backlinks</c>
a competing page was getting backlinks
because<c> they</c><c> used</c><c> to</c><c> have</c><c> a</c><c> downloadable</c>
because they used to have a downloadable
ebook<c> in</c><c> their</c><c> link</c><c> building</c><c> guide</c><c> and</c>
ebook in their link building guide and
like<c> the</c><c> previous</c><c> example</c><c> there</c><c> was</c><c> no</c>
like the previous example there was no
cta<c> or</c><c> mention</c><c> of</c><c> a</c><c> downloadable</c><c> ebook</c>
cta or mention of a downloadable ebook
on<c> the</c><c> page</c>
on the page
now<c> the</c><c> pattern</c><c> i</c><c> noticed</c><c> is</c><c> that</c><c> all</c><c> of</c>
now the pattern i noticed is that all of
the<c> referring</c><c> pages</c><c> are</c><c> on</c><c> the</c><c> topic</c><c> of</c>
the referring pages are on the topic of
top<c> seo</c><c> ebooks</c><c> so</c><c> that</c><c> means</c><c> our</c><c> seed</c>
top seo ebooks so that means our seed
prospects<c> are</c><c> people</c><c> who</c><c> have</c><c> a</c><c> listicle</c>
prospects are people who have a listicle
on<c> the</c><c> top</c><c> seo</c><c> ebooks</c>
on the top seo ebooks
so<c> what</c><c> we</c><c> need</c><c> to</c><c> search</c><c> for</c><c> are</c><c> titles</c>
so what we need to search for are titles
of<c> pages</c><c> that</c><c> include</c><c> the</c><c> word</c><c> best</c><c> or</c>
of pages that include the word best or
top<c> which</c><c> implies</c><c> a</c><c> listicle</c>
top which implies a listicle
and<c> seo</c><c> ebooks</c><c> which</c><c> implies</c><c> the</c><c> main</c>
and seo ebooks which implies the main
topic
so<c> to</c><c> find</c><c> our</c><c> lookalike</c><c> prospects</c><c> we</c>
so to find our lookalike prospects we
can<c> use</c><c> google</c><c> search</c><c> or</c><c> hfs</c><c> content</c>
can use google search or hfs content
explorer<c> in</c><c> google</c><c> search</c><c> you</c><c> can</c><c> type</c>
explorer in google search you can type
in<c> something</c><c> like</c><c> in</c><c> title</c><c> colon</c><c> best</c>
in something like in title colon best
in<c> title</c><c> colon</c><c> seo</c>
in title colon seo
in<c> title</c><c> colon</c><c> ebook</c>
in title colon ebook
and<c> we're</c><c> left</c><c> with</c><c> a</c><c> few</c><c> hundred</c>
and we're left with a few hundred
results
now<c> you</c><c> can</c><c> enable</c><c> ahrefs</c><c> seo</c><c> toolbar</c><c> to</c>
now you can enable ahrefs seo toolbar to
get<c> both</c><c> domain</c><c> and</c><c> page</c><c> level</c><c> metrics</c>
get both domain and page level metrics
on<c> the</c><c> results</c><c> and</c><c> if</c><c> you</c><c> prefer</c><c> to</c><c> work</c>
on the results and if you prefer to work
in<c> excel</c><c> or</c><c> sheets</c><c> you</c><c> can</c><c> export</c><c> the</c>
in excel or sheets you can export the
serp<c> as</c><c> needed</c>
serp as needed
but<c> this</c><c> job</c><c> is</c><c> much</c><c> easier</c><c> if</c><c> you</c><c> use</c>
but this job is much easier if you use
ahrefs<c> content</c><c> explorer</c><c> so</c><c> i'll</c><c> search</c>
ahrefs content explorer so i'll search
for<c> best</c><c> or</c><c> top</c><c> within</c><c> parentheses</c><c> and</c>
for best or top within parentheses and
then<c> seo</c><c> ebook</c>
then seo ebook
finally<c> i'll</c><c> change</c><c> the</c><c> search</c><c> mode</c><c> to</c>
finally i'll change the search mode to
title<c> and</c><c> run</c><c> the</c><c> search</c>
title and run the search
and<c> now</c><c> you</c><c> can</c><c> see</c><c> a</c><c> few</c><c> hundred</c>
and now you can see a few hundred
results<c> along</c><c> with</c><c> their</c><c> seo</c><c> metrics</c><c> and</c>
results along with their seo metrics and
this<c> report</c><c> is</c><c> also</c><c> filterable</c><c> and</c>
this report is also filterable and
exportable<c> too</c>
exportable too
now<c> if</c><c> you</c><c> want</c><c> to</c><c> further</c><c> expand</c><c> your</c>
now if you want to further expand your
list<c> of</c><c> look-alike</c><c> prospects</c><c> you</c><c> can</c>
list of look-alike prospects you can
simply<c> change</c><c> the</c><c> word</c><c> seo</c><c> to</c><c> something</c>
simply change the word seo to something
like<c> marketing</c><c> since</c><c> link</c><c> building</c><c> is</c><c> a</c>
like marketing since link building is a
smaller<c> part</c><c> of</c><c> the</c><c> broader</c><c> marketing</c>
smaller part of the broader marketing
category<c> and</c><c> now</c><c> we</c><c> have</c><c> well</c><c> over</c><c> a</c>
category and now we have well over a
thousand<c> prospects</c><c> in</c><c> total</c><c> for</c><c> this</c>
thousand prospects in total for this
campaign
all<c> right</c><c> so</c><c> the</c><c> final</c><c> seed</c><c> we</c><c> talked</c>
all right so the final seed we talked
about<c> was</c><c> for</c><c> our</c><c> page</c><c> that</c><c> debunks</c>
about was for our page that debunks
myths<c> behind</c><c> so-called</c><c> lsi</c><c> keywords</c>
myths behind so-called lsi keywords
now<c> we</c><c> established</c><c> that</c><c> our</c><c> seed</c>
now we established that our seed
prospect<c> is</c><c> any</c><c> page</c><c> that</c><c> recommends</c>
prospect is any page that recommends
using<c> lsi</c><c> keywords</c><c> because</c><c> there's</c><c> no</c>
using lsi keywords because there's no
such<c> thing</c><c> as</c><c> lsi</c><c> keywords</c><c> and</c><c> while</c>
such thing as lsi keywords and while
there<c> were</c><c> a</c><c> few</c><c> hundred</c><c> prospects</c><c> in</c>
there were a few hundred prospects in
the<c> link</c><c> profile</c><c> we</c><c> looked</c><c> at</c><c> in</c><c> lesson</c>
the link profile we looked at in lesson
2.1<c> we</c><c> can</c><c> easily</c><c> find</c><c> a</c><c> bigger</c><c> list</c><c> of</c>
2.1 we can easily find a bigger list of
lookalike<c> prospects</c><c> using</c><c> content</c>
lookalike prospects using content
explorer
so<c> this</c><c> time</c><c> i'm</c><c> going</c><c> to</c><c> search</c><c> for</c><c> use</c>
so this time i'm going to search for use
lsi<c> keywords</c><c> as</c><c> a</c><c> phrase</c><c> match</c><c> which</c><c> is</c>
lsi keywords as a phrase match which is
surface<c> pages</c><c> where</c><c> authors</c><c> are</c>
surface pages where authors are
recommending<c> visitors</c><c> to</c><c> use</c><c> so-called</c>
recommending visitors to use so-called
lsi<c> keywords</c>
lsi keywords
and<c> now</c><c> we</c><c> have</c><c> thousands</c><c> of</c><c> prospects</c>
and now we have thousands of prospects
who've<c> said</c><c> this</c><c> phrase</c><c> on</c><c> their</c><c> page</c><c> so</c>
who've said this phrase on their page so
it<c> would</c><c> just</c><c> be</c><c> a</c><c> matter</c><c> of</c><c> vetting</c>
it would just be a matter of vetting
these<c> pages</c><c> and</c><c> we'll</c><c> get</c><c> into</c><c> this</c><c> in</c>
these pages and we'll get into this in
the<c> next</c><c> module</c>
the next module
now<c> these</c><c> are</c><c> just</c><c> a</c><c> few</c><c> methods</c><c> that</c><c> i</c>
now these are just a few methods that i
would<c> use</c><c> to</c><c> find</c><c> look-alike</c><c> prospects</c>
would use to find look-alike prospects
for<c> these</c><c> hypothetical</c><c> campaigns</c><c> and</c>
for these hypothetical campaigns and
while<c> there</c><c> are</c><c> other</c><c> ways</c><c> to</c><c> generate</c>
while there are other ways to generate
similar<c> results</c><c> i</c><c> won't</c><c> bother</c><c> going</c>
similar results i won't bother going
into<c> them</c><c> because</c><c> the</c><c> most</c><c> important</c>
into them because the most important
part<c> of</c><c> this</c><c> exercise</c><c> is</c><c> to</c><c> understand</c>
part of this exercise is to understand
how<c> seed</c><c> prospects</c><c> help</c><c> to</c><c> broaden</c><c> the</c>
how seed prospects help to broaden the
scope<c> of</c><c> your</c><c> campaign</c><c> with</c><c> look-alike</c>
scope of your campaign with look-alike
prospects
now<c> there's</c><c> one</c><c> more</c><c> technique</c><c> to</c>
now there's one more technique to
finding<c> look-alike</c><c> prospects</c><c> i</c><c> want</c><c> to</c>
finding look-alike prospects i want to
talk<c> about</c><c> and</c><c> it's</c><c> not</c><c> so</c><c> much</c><c> about</c>
talk about and it's not so much about
finding<c> them</c><c> necessarily</c><c> but</c><c> it's</c><c> an</c>
finding them necessarily but it's an
efficient<c> technique</c><c> that</c><c> i</c><c> find</c><c> myself</c>
efficient technique that i find myself
using<c> pretty</c><c> frequently</c><c> and</c><c> that's</c>
using pretty frequently and that's
scraping
there<c> are</c><c> going</c><c> to</c><c> be</c><c> times</c><c> when</c><c> you're</c>
there are going to be times when you're
browsing<c> the</c><c> web</c><c> and</c><c> you</c><c> notice</c><c> a</c>
browsing the web and you notice a
potential<c> seed</c><c> that's</c><c> worth</c><c> exploring</c>
potential seed that's worth exploring
for<c> example</c><c> i</c><c> was</c><c> looking</c><c> for</c><c> ways</c><c> to</c>
for example i was looking for ways to
build<c> links</c><c> to</c><c> our</c><c> seo</c><c> course</c><c> landing</c>
build links to our seo course landing
page<c> in</c><c> ahrefs</c><c> academy</c><c> and</c><c> i</c><c> went</c>
page in ahrefs academy and i went
through<c> the</c><c> usual</c><c> routine</c><c> of</c><c> analyzing</c>
through the usual routine of analyzing
the<c> backing</c><c> profiles</c><c> of</c><c> competing</c><c> pages</c>
the backing profiles of competing pages
now<c> this</c><c> was</c><c> all</c><c> well</c><c> and</c><c> good</c><c> but</c><c> then</c>
now this was all well and good but then
i<c> happened</c><c> to</c><c> find</c><c> another</c><c> low</c><c> hanging</c>
i happened to find another low hanging
opportunity<c> that</c><c> none</c><c> of</c><c> our</c><c> organic</c>
opportunity that none of our organic
search<c> competitors</c><c> would</c><c> be</c><c> able</c><c> to</c><c> do</c>
search competitors would be able to do
and<c> i</c><c> discovered</c><c> it</c><c> in</c><c> youtube</c><c> analytics</c>
and i discovered it in youtube analytics
i<c> realized</c><c> that</c><c> our</c><c> seo</c><c> course</c><c> videos</c>
i realized that our seo course videos
had<c> gotten</c><c> over</c><c> a</c><c> million</c><c> views</c><c> in</c><c> less</c>
had gotten over a million views in less
than<c> a</c><c> year</c><c> so</c><c> i</c><c> was</c><c> like</c>
than a year so i was like
man<c> i'm</c><c> sure</c><c> someone</c><c> has</c><c> linked</c><c> to</c><c> these</c>
man i'm sure someone has linked to these
videos<c> or</c><c> embedded</c><c> it</c><c> in</c><c> their</c><c> posts</c><c> at</c>
videos or embedded it in their posts at
some<c> point</c><c> meaning</c><c> these</c><c> are</c><c> warm</c>
some point meaning these are warm
prospects<c> who</c><c> i</c><c> could</c><c> reach</c><c> out</c><c> to</c><c> and</c>
prospects who i could reach out to and
ask<c> to</c><c> link</c><c> to</c><c> our</c><c> academy</c><c> instead</c>
ask to link to our academy instead
basically<c> my</c><c> idea</c><c> followed</c><c> a</c><c> similar</c>
basically my idea followed a similar
concept<c> to</c><c> unlinked</c><c> mentions</c><c> which</c>
concept to unlinked mentions which
usually<c> has</c><c> a</c><c> pretty</c><c> high</c><c> conversion</c>
usually has a pretty high conversion
rate<c> for</c><c> us</c>
rate for us
so<c> i</c><c> ran</c><c> the</c><c> video</c><c> url</c><c> in</c><c> ahrefs</c><c> site</c>
so i ran the video url in ahrefs site
explorer<c> and</c><c> sure</c><c> enough</c><c> this</c><c> video</c><c> had</c>
explorer and sure enough this video had
collected<c> a</c><c> ton</c><c> of</c><c> referring</c><c> domains</c>
collected a ton of referring domains
and<c> i</c><c> also</c><c> checked</c><c> the</c><c> embed</c><c> url</c><c> for</c><c> the</c>
and i also checked the embed url for the
same<c> video</c><c> in</c><c> site</c><c> explorer</c>
same video in site explorer
and<c> there</c><c> were</c><c> even</c><c> more</c><c> referring</c>
and there were even more referring
domains<c> to</c><c> sort</c><c> through</c>
domains to sort through
so<c> our</c><c> seed</c><c> prospect</c><c> for</c><c> this</c>
so our seed prospect for this
hypothetical<c> campaign</c><c> is</c><c> anyone</c><c> linking</c>
hypothetical campaign is anyone linking
to<c> one</c><c> of</c><c> our</c><c> seo</c><c> course</c><c> videos</c><c> on</c><c> our</c>
to one of our seo course videos on our
youtube<c> channel</c><c> or</c><c> anyone</c><c> that's</c>
youtube channel or anyone that's
embedded<c> the</c><c> video</c><c> on</c><c> their</c><c> page</c>
embedded the video on their page
now<c> because</c><c> there's</c><c> a</c><c> total</c><c> of</c><c> 15</c><c> videos</c>
now because there's a total of 15 videos
of<c> this</c><c> course</c><c> on</c><c> our</c><c> youtube</c><c> channel</c><c> i</c>
of this course on our youtube channel i
needed<c> to</c><c> get</c><c> all</c><c> of</c><c> the</c><c> urls</c><c> so</c><c> i</c><c> can</c>
needed to get all of the urls so i can
run<c> them</c><c> through</c><c> a</c><c> tool</c><c> like</c><c> ahrefs</c>
run them through a tool like ahrefs
batch<c> analysis</c>
batch analysis
and<c> to</c><c> do</c><c> that</c><c> i</c><c> use</c><c> the</c><c> chrome</c><c> scraper</c>
and to do that i use the chrome scraper
extension
all<c> you</c><c> need</c><c> to</c><c> do</c><c> is</c><c> right-click</c><c> on</c><c> the</c>
all you need to do is right-click on the
information<c> you</c><c> want</c><c> to</c><c> scrape</c><c> and</c><c> click</c>
information you want to scrape and click
scrape<c> similar</c>
scrape similar
from<c> here</c><c> i</c><c> modified</c><c> the</c><c> xpath</c><c> code</c><c> a</c>
from here i modified the xpath code a
bit
and<c> within</c><c> seconds</c><c> we</c><c> had</c><c> a</c><c> full</c><c> list</c><c> of</c>
and within seconds we had a full list of
urls<c> ready</c><c> to</c><c> batch</c><c> analyze</c>
urls ready to batch analyze
finally<c> i</c><c> ran</c><c> the</c><c> urls</c><c> through</c><c> ahrefs</c>
finally i ran the urls through ahrefs
batch<c> analysis</c>
batch analysis
sorted<c> by</c><c> referring</c><c> domains</c><c> and</c><c> i</c><c> could</c>
sorted by referring domains and i could
instantly<c> see</c><c> that</c><c> we</c><c> had</c><c> a</c><c> huge</c><c> list</c><c> of</c>
instantly see that we had a huge list of
look-alike<c> prospects</c><c> that</c><c> might</c><c> be</c>
look-alike prospects that might be
willing<c> to</c><c> link</c><c> to</c><c> our</c><c> academy</c><c> page</c>
willing to link to our academy page
as<c> you</c><c> can</c><c> see</c><c> finding</c><c> look-alike</c>
as you can see finding look-alike
prospects<c> is</c><c> all</c><c> about</c><c> finding</c><c> a</c>
prospects is all about finding a
footprint<c> within</c><c> your</c><c> seed</c><c> and</c><c> following</c>
footprint within your seed and following
the<c> rabbit</c><c> hole</c><c> and</c><c> when</c><c> you</c><c> have</c><c> a</c>
the rabbit hole and when you have a
general<c> scope</c><c> of</c><c> the</c><c> breadth</c><c> of</c><c> the</c>
general scope of the breadth of the
campaign<c> you're</c><c> able</c><c> to</c><c> get</c><c> an</c><c> idea</c><c> if</c>
campaign you're able to get an idea if
actually<c> running</c><c> the</c><c> campaign</c><c> will</c><c> be</c>
actually running the campaign will be
worth<c> your</c><c> time</c><c> and</c><c> effort</c>
worth your time and effort
now<c> when</c><c> you're</c><c> dealing</c><c> with</c><c> thousands</c>
now when you're dealing with thousands
of<c> potential</c><c> linked</c><c> prospects</c><c> with</c>
of potential linked prospects with
multiple<c> seeds</c><c> it</c><c> can</c><c> get</c><c> quite</c><c> messy</c>
multiple seeds it can get quite messy
plus<c> sending</c><c> personalized</c><c> emails</c><c> at</c>
plus sending personalized emails at
scale<c> is</c><c> tough</c><c> and</c><c> that's</c><c> where</c>
scale is tough and that's where
segmenting<c> your</c><c> linked</c><c> prospects</c><c> is</c>
segmenting your linked prospects is
going<c> to</c><c> help</c><c> you</c><c> stay</c><c> organized</c><c> convert</c>
going to help you stay organized convert
more<c> emails</c><c> into</c><c> links</c><c> and</c><c> save</c><c> you</c><c> a</c>
more emails into links and save you a
ton<c> of</c><c> time</c><c> so</c><c> in</c><c> the</c><c> next</c><c> lesson</c><c> we're</c>
ton of time so in the next lesson we're
going<c> to</c><c> talk</c><c> about</c><c> how</c><c> you</c><c> can</c>
going to talk about how you can
effectively<c> segment</c><c> your</c><c> prospects</c><c> so</c>
effectively segment your prospects so
you<c> can</c><c> scale</c><c> personalized</c><c> outreach</c>
you can scale personalized outreach
campaigns
in<c> this</c><c> lesson</c><c> we're</c><c> going</c><c> to</c><c> talk</c><c> about</c>
in this lesson we're going to talk about
segmenting<c> your</c><c> linked</c><c> prospects</c><c> so</c><c> you</c>
segmenting your linked prospects so you
can<c> send</c><c> personalized</c><c> emails</c><c> at</c><c> scale</c>
can send personalized emails at scale
and<c> we'll</c><c> basically</c><c> be</c><c> putting</c><c> together</c>
and we'll basically be putting together
the<c> pieces</c><c> from</c><c> lesson</c><c> 2.1</c><c> on</c><c> finding</c>
the pieces from lesson 2.1 on finding
seed<c> prospects</c><c> and</c><c> lesson</c><c> 2.2</c><c> on</c><c> finding</c>
seed prospects and lesson 2.2 on finding
look-alike<c> prospects</c><c> so</c><c> if</c><c> you</c><c> haven't</c>
look-alike prospects so if you haven't
watched<c> those</c><c> yet</c><c> then</c><c> i</c><c> highly</c>
watched those yet then i highly
recommend<c> doing</c><c> that</c><c> before</c><c> you</c><c> continue</c>
recommend doing that before you continue
now<c> i</c><c> want</c><c> to</c><c> clarify</c><c> what</c><c> i</c><c> mean</c><c> by</c>
now i want to clarify what i mean by
personalized<c> emails</c><c> in</c><c> my</c><c> opinion</c><c> good</c>
personalized emails in my opinion good
personalized<c> emails</c><c> are</c><c> ones</c><c> where</c><c> the</c>
personalized emails are ones where the
context<c> of</c><c> your</c><c> pitch</c><c> is</c><c> relevant</c><c> to</c>
context of your pitch is relevant to
something<c> specific</c><c> they've</c><c> done</c><c> or</c><c> said</c>
something specific they've done or said
or
something<c> that's</c><c> important</c><c> to</c><c> them</c>
something that's important to them
for<c> example</c><c> if</c><c> you</c><c> wanted</c><c> to</c><c> get</c><c> a</c><c> link</c>
for example if you wanted to get a link
from<c> a</c><c> page</c><c> on</c><c> budgeting</c><c> saying</c>
from a page on budgeting saying
something<c> like</c><c> this</c><c> wouldn't</c><c> be</c>
something like this wouldn't be
personalized<c> in</c><c> my</c><c> books</c>
personalized in my books
hey<c> mitch</c><c> i</c><c> read</c><c> your</c><c> post</c><c> on</c><c> budgeting</c>
hey mitch i read your post on budgeting
methods<c> i</c><c> have</c><c> a</c><c> page</c><c> on</c><c> credit</c><c> cards</c>
methods i have a page on credit cards
and<c> how</c><c> it</c><c> can</c><c> help</c><c> people</c><c> budget</c><c> link</c>
and how it can help people budget link
to<c> me</c>
to me
all<c> this</c><c> shows</c><c> is</c><c> that</c><c> you've</c><c> extracted</c>
all this shows is that you've extracted
the<c> main</c><c> topic</c><c> from</c><c> the</c><c> title</c>
the main topic from the title
on<c> the</c><c> other</c><c> hand</c><c> if</c><c> you</c><c> were</c><c> to</c><c> say</c>
on the other hand if you were to say
something<c> like</c><c> hey</c><c> mitch</c><c> i</c><c> saw</c><c> that</c>
something like hey mitch i saw that
you're<c> recommending</c><c> the</c><c> 50</c><c> 30</c><c> 20</c><c> rule</c><c> in</c>
you're recommending the 50 30 20 rule in
your<c> budgeting</c><c> guide</c><c> not</c><c> sure</c><c> if</c><c> you're</c>
your budgeting guide not sure if you're
actually<c> using</c><c> this</c><c> method</c><c> for</c><c> budgeting</c>
actually using this method for budgeting
but<c> i</c><c> tried</c><c> it</c><c> and</c><c> it</c><c> absolutely</c><c> sucked</c>
but i tried it and it absolutely sucked
i<c> found</c><c> it</c><c> to</c><c> be</c><c> flawed</c><c> because</c><c> of</c><c> this</c>
i found it to be flawed because of this
so<c> i</c><c> created</c><c> a</c><c> new</c><c> budgeting</c><c> method</c>
so i created a new budgeting method
called<c> the</c><c> 95.5</c><c> rule</c><c> which</c><c> does</c><c> that</c>
called the 95.5 rule which does that
my<c> personal</c><c> savings</c><c> have</c><c> gone</c><c> up</c><c> by</c><c> 47</c>
my personal savings have gone up by 47
percent<c> in</c><c> the</c><c> last</c><c> year</c><c> and</c><c> should</c><c> only</c>
percent in the last year and should only
compound<c> going</c><c> forward</c><c> would</c><c> love</c><c> to</c><c> get</c>
compound going forward would love to get
your<c> feedback</c><c> and</c><c> perhaps</c><c> a</c><c> mention</c><c> in</c>
your feedback and perhaps a mention in
your<c> post</c><c> if</c><c> you</c><c> dig</c><c> it</c>
your post if you dig it
the<c> context</c><c> of</c><c> the</c><c> pitch</c><c> feedback</c><c> and</c><c> a</c>
the context of the pitch feedback and a
mention<c> aka</c><c> a</c><c> link</c><c> is</c><c> relevant</c><c> to</c>
mention aka a link is relevant to
something<c> that</c><c> they've</c><c> set</c><c> and</c><c> that's</c>
something that they've set and that's
recommending<c> the</c><c> 50</c><c> 30</c><c> 20</c><c> budget</c><c> rule</c>
recommending the 50 30 20 budget rule
now<c> this</c><c> lesson</c><c> is</c><c> not</c><c> about</c><c> outreach</c>
now this lesson is not about outreach
pitches<c> we'll</c><c> get</c><c> to</c><c> that</c><c> in</c><c> a</c><c> later</c>
pitches we'll get to that in a later
module<c> the</c><c> key</c><c> takeaway</c><c> from</c><c> these</c>
module the key takeaway from these
examples<c> is</c><c> that</c><c> linkable</c><c> points</c><c> aka</c><c> the</c>
examples is that linkable points aka the
things<c> that</c><c> reveal</c><c> your</c><c> seed</c><c> prospects</c>
things that reveal your seed prospects
naturally<c> make</c><c> your</c><c> outreach</c><c> emails</c>
naturally make your outreach emails
personalized<c> and</c><c> because</c><c> look-alike</c>
personalized and because look-alike
prospects<c> are</c><c> basically</c><c> mirrors</c><c> of</c><c> your</c>
prospects are basically mirrors of your
seeds<c> you</c><c> can</c><c> send</c><c> almost</c><c> the</c><c> exact</c><c> same</c>
seeds you can send almost the exact same
email<c> while</c><c> maintaining</c><c> the</c>
email while maintaining the
personalization<c> factor</c><c> enabling</c><c> you</c><c> to</c>
personalization factor enabling you to
scale<c> your</c><c> outreach</c><c> campaigns</c>
scale your outreach campaigns
now<c> to</c><c> do</c><c> it</c><c> efficiently</c><c> all</c><c> you</c><c> need</c><c> to</c>
now to do it efficiently all you need to
do<c> is</c><c> group</c><c> your</c><c> prospects</c><c> by</c><c> segment</c>
do is group your prospects by segment
and<c> each</c><c> segment</c><c> will</c><c> get</c><c> its</c><c> own</c><c> unique</c>
and each segment will get its own unique
email
this<c> in</c><c> my</c><c> opinion</c><c> is</c><c> a</c><c> much</c><c> better</c><c> way</c>
this in my opinion is a much better way
to<c> segment</c><c> your</c><c> link</c><c> prospects</c><c> compared</c>
to segment your link prospects compared
to<c> more</c><c> common</c><c> techniques</c><c> based</c><c> on</c>
to more common techniques based on
metric<c> groupings</c>
metric groupings
let's<c> run</c><c> through</c><c> an</c><c> example</c><c> of</c><c> how</c><c> we</c>
let's run through an example of how we
did<c> this</c><c> for</c><c> our</c><c> seo</c><c> stats</c><c> page</c>
did this for our seo stats page
as<c> i</c><c> mentioned</c><c> in</c><c> previous</c><c> lessons</c><c> when</c>
as i mentioned in previous lessons when
we<c> were</c><c> creating</c><c> our</c><c> seo</c><c> statistics</c><c> page</c>
we were creating our seo statistics page
we<c> looked</c><c> at</c><c> the</c><c> anchor's</c><c> report</c><c> of</c>
we looked at the anchor's report of
competing<c> pages</c><c> and</c><c> noticed</c><c> that</c><c> the</c>
competing pages and noticed that the
majority<c> of</c><c> links</c><c> were</c><c> attributable</c><c> to</c><c> a</c>
majority of links were attributable to a
specific<c> stat</c><c> for</c><c> example</c><c> you'll</c><c> see</c>
specific stat for example you'll see
that<c> the</c><c> stat</c><c> 93</c><c> percent</c><c> which</c><c> is</c><c> in</c><c> the</c>
that the stat 93 percent which is in the
context<c> of</c><c> online</c><c> experiences</c><c> has</c><c> led</c><c> to</c>
context of online experiences has led to
hundreds<c> of</c><c> referring</c><c> domains</c>
hundreds of referring domains
but<c> when</c><c> we</c><c> went</c><c> to</c><c> the</c><c> page</c><c> there</c>
but when we went to the page there
wasn't<c> even</c><c> a</c><c> mention</c><c> of</c><c> that</c><c> stat</c><c> on</c><c> it</c>
wasn't even a mention of that stat on it
so<c> we</c><c> did</c><c> some</c><c> research</c><c> and</c><c> found</c><c> a</c><c> more</c>
so we did some research and found a more
recent<c> stat</c><c> and</c><c> added</c><c> that</c><c> to</c><c> our</c>
recent stat and added that to our
content<c> 68</c><c> of</c><c> online</c><c> experiences</c><c> begin</c>
content 68 of online experiences begin
with<c> a</c><c> search</c><c> engine</c>
with a search engine
now<c> by</c><c> including</c><c> the</c><c> stat</c><c> in</c><c> our</c><c> post</c><c> we</c>
now by including the stat in our post we
could<c> send</c><c> a</c><c> relevant</c><c> pitch</c><c> like</c><c> hey</c>
could send a relevant pitch like hey
you're<c> mentioning</c><c> this</c><c> 93</c><c> stat</c><c> but</c><c> it's</c>
you're mentioning this 93 stat but it's
not<c> on</c><c> the</c><c> page</c><c> you're</c><c> linking</c><c> to</c><c> plus</c>
not on the page you're linking to plus
that's<c> super</c><c> outdated</c><c> anyway</c><c> more</c><c> recent</c>
that's super outdated anyway more recent
research<c> shows</c><c> that</c><c> 68</c><c> of</c><c> online</c>
research shows that 68 of online
experiences<c> begin</c><c> with</c><c> a</c><c> search</c><c> engine</c>
experiences begin with a search engine
so<c> with</c><c> that</c><c> solidified</c><c> we</c><c> just</c><c> need</c><c> to</c>
so with that solidified we just need to
find<c> lookalike</c><c> prospects</c><c> that</c><c> mention</c>
find lookalike prospects that mention
the<c> olds</c><c> that</c><c> 93</c><c> of</c><c> online</c><c> experiences</c>
the olds that 93 of online experiences
begin<c> with</c><c> a</c><c> search</c><c> engine</c>
begin with a search engine
to<c> do</c><c> that</c><c> we</c><c> went</c><c> to</c><c> the</c><c> backlinks</c>
to do that we went to the backlinks
report<c> and</c><c> set</c><c> the</c><c> include</c><c> filter</c><c> to</c>
report and set the include filter to
show<c> backlinks</c><c> that</c><c> mention</c><c> 93</c><c> in</c><c> the</c>
show backlinks that mention 93 in the
anchor<c> or</c><c> surrounding</c><c> text</c><c> of</c><c> backlinks</c>
anchor or surrounding text of backlinks
and<c> just</c><c> like</c><c> that</c><c> we</c><c> had</c><c> a</c><c> segment</c><c> of</c>
and just like that we had a segment of
over<c> 800</c><c> prospects</c><c> we</c><c> could</c><c> send</c>
over 800 prospects we could send
virtually<c> the</c><c> same</c><c> email</c><c> to</c>
virtually the same email to
while<c> keeping</c><c> it</c><c> personalized</c>
while keeping it personalized
then<c> we</c><c> did</c><c> the</c><c> same</c><c> thing</c><c> for</c><c> the</c><c> next</c>
then we did the same thing for the next
stat<c> and</c><c> if</c><c> we</c><c> added</c><c> that</c><c> stat</c><c> to</c><c> our</c>
stat and if we added that stat to our
page<c> we</c><c> would</c><c> create</c><c> another</c><c> segment</c><c> for</c>
page we would create another segment for
our<c> outreach</c><c> campaign</c>
our outreach campaign
and<c> within</c><c> an</c><c> hour</c><c> or</c><c> so</c><c> our</c><c> segments</c>
and within an hour or so our segments
look<c> like</c><c> this</c><c> where</c><c> the</c><c> stat</c><c> column</c>
look like this where the stat column
represents<c> the</c><c> segment</c><c> and</c><c> the</c><c> number</c><c> of</c>
represents the segment and the number of
referring<c> domains</c><c> represents</c><c> the</c><c> size</c><c> of</c>
referring domains represents the size of
the<c> opportunity</c>
the opportunity
now<c> let's</c><c> say</c><c> that</c><c> the</c><c> number</c><c> of</c><c> links</c>
now let's say that the number of links
you<c> got</c><c> wasn't</c><c> enough</c><c> to</c><c> take</c><c> pole</c>
you got wasn't enough to take pole
position<c> how</c><c> would</c><c> you</c><c> continue</c><c> to</c><c> find</c>
position how would you continue to find
new<c> lookalike</c><c> prospects</c>
new lookalike prospects
well<c> you</c><c> can</c><c> look</c><c> for</c><c> more</c><c> seeds</c><c> and</c>
well you can look for more seeds and
lookalikes<c> or</c>
lookalikes or
you<c> can</c><c> automate</c><c> prospecting</c><c> with</c><c> your</c>
you can automate prospecting with your
existing<c> seeds</c><c> with</c><c> ahrefs</c><c> mentions</c><c> or</c>
existing seeds with ahrefs mentions or
backlinks<c> alerts</c>
backlinks alerts
you<c> can</c><c> set</c><c> up</c><c> a</c><c> backlinks</c><c> alert</c><c> with</c><c> a</c>
you can set up a backlinks alert with a
competing<c> url</c><c> and</c><c> get</c><c> notified</c><c> when</c><c> that</c>
competing url and get notified when that
page<c> gets</c><c> new</c><c> links</c>
page gets new links
but<c> for</c><c> link</c><c> prospecting</c><c> i</c><c> find</c><c> mentions</c>
but for link prospecting i find mentions
alerts<c> to</c><c> be</c><c> much</c><c> more</c><c> effective</c>
alerts to be much more effective
hs<c> mentions</c><c> alerts</c><c> actually</c><c> uses</c><c> the</c>
hs mentions alerts actually uses the
same<c> database</c><c> as</c><c> content</c><c> explorer</c>
same database as content explorer
so<c> all</c><c> you</c><c> would</c><c> need</c><c> to</c><c> do</c><c> is</c><c> set</c><c> your</c>
so all you would need to do is set your
search<c> query</c><c> to</c><c> a</c><c> footprint</c><c> like</c><c> 93</c><c> of</c>
search query to a footprint like 93 of
online<c> experiences</c>
online experiences
and<c> set</c><c> some</c><c> base</c><c> level</c><c> metrics</c><c> filters</c>
and set some base level metrics filters
now<c> anytime</c><c> someone</c><c> mentions</c><c> that</c><c> on</c><c> a</c>
now anytime someone mentions that on a
page<c> and</c><c> our</c><c> crawler</c><c> discovers</c><c> it</c><c> you'll</c>
page and our crawler discovers it you'll
get<c> notified</c><c> via</c><c> email</c><c> at</c><c> your</c><c> set</c>
get notified via email at your set
interval<c> and</c><c> you</c><c> can</c><c> quickly</c><c> reach</c><c> out</c>
interval and you can quickly reach out
and<c> ask</c><c> for</c><c> a</c><c> link</c>
and ask for a link
this<c> my</c><c> friends</c><c> is</c><c> the</c><c> power</c><c> of</c>
this my friends is the power of
segmentation<c> and</c><c> i</c><c> may</c><c> sound</c><c> like</c><c> that</c>
segmentation and i may sound like that
monkey<c> who</c><c> won't</c><c> stop</c><c> banging</c><c> on</c><c> the</c>
monkey who won't stop banging on the
symbols<c> but</c><c> i</c><c> really</c><c> want</c><c> to</c><c> bring</c>
symbols but i really want to bring
emphasis<c> on</c><c> the</c><c> importance</c><c> of</c><c> these</c>
emphasis on the importance of these
three<c> steps</c><c> in</c><c> link</c><c> prospecting</c>
three steps in link prospecting
finding<c> good</c><c> seeds</c><c> helps</c><c> you</c><c> to</c>
finding good seeds helps you to
carefully<c> craft</c><c> your</c><c> content</c><c> and</c><c> define</c>
carefully craft your content and define
your<c> pitch</c><c> angles</c>
your pitch angles
finding<c> lookalike</c><c> prospects</c><c> helps</c><c> you</c><c> to</c>
finding lookalike prospects helps you to
create<c> a</c><c> sizeable</c><c> and</c><c> relevant</c><c> list</c><c> of</c>
create a sizeable and relevant list of
prospects
and<c> segmentation</c><c> helps</c><c> you</c><c> to</c><c> scale</c>
and segmentation helps you to scale
personalized<c> emails</c>
personalized emails
everything<c> is</c><c> connected</c>
everything is connected
now<c> when</c><c> we</c><c> had</c><c> a</c><c> list</c><c> of</c><c> well</c><c> over</c><c> a</c>
now when we had a list of well over a
thousand<c> linked</c><c> prospects</c><c> we</c><c> didn't</c><c> just</c>
thousand linked prospects we didn't just
blindly<c> email</c><c> everyone</c><c> who</c><c> set</c><c> a</c>
blindly email everyone who set a
specific<c> stat</c><c> there's</c><c> a</c><c> process</c><c> to</c>
specific stat there's a process to
choose<c> who</c><c> you</c><c> should</c><c> contact</c><c> and</c><c> that</c>
choose who you should contact and that
happens<c> in</c><c> the</c><c> vetting</c><c> stage</c>
happens in the vetting stage
and<c> that's</c><c> what</c><c> the</c><c> next</c><c> module</c><c> is</c><c> all</c>
and that's what the next module is all
about<c> i'll</c><c> see</c><c> you</c><c> there</c>
about i'll see you there
hey<c> it's</c><c> ammo</c><c> and</c><c> welcome</c><c> to</c><c> the</c><c> third</c>
hey it's ammo and welcome to the third
module<c> which</c><c> is</c><c> all</c><c> about</c><c> vetting</c><c> and</c>
module which is all about vetting and
validating<c> link</c><c> prospects</c><c> now</c><c> straight</c>
validating link prospects now straight
up<c> this</c><c> stage</c><c> is</c><c> kind</c><c> of</c><c> boring</c><c> you're</c>
up this stage is kind of boring you're
basically<c> taking</c><c> your</c><c> huge</c><c> list</c><c> of</c>
basically taking your huge list of
unfiltered<c> prospects</c><c> and</c><c> checking</c><c> them</c>
unfiltered prospects and checking them
for<c> a</c><c> couple</c><c> of</c><c> things</c>
for a couple of things
in<c> short</c><c> you</c><c> want</c><c> to</c><c> make</c><c> sure</c><c> that</c><c> a</c>
in short you want to make sure that a
there<c> are</c><c> actually</c><c> links</c><c> you</c><c> want</c><c> and</c><c> b</c>
there are actually links you want and b
that<c> your</c><c> link</c><c> pitches</c><c> will</c><c> be</c><c> relevant</c>
that your link pitches will be relevant
now<c> before</c><c> we</c><c> can</c><c> get</c><c> into</c><c> tips</c><c> on</c><c> doing</c>
now before we can get into tips on doing
it<c> fast</c><c> let's</c><c> get</c><c> on</c><c> the</c><c> same</c><c> page</c><c> of</c>
it fast let's get on the same page of
how<c> you</c><c> do</c><c> it</c><c> slowly</c><c> step</c><c> by</c><c> step</c>
how you do it slowly step by step
so<c> when</c><c> you're</c><c> vetting</c><c> prospects</c><c> using</c>
so when you're vetting prospects using
the<c> methods</c><c> i</c><c> taught</c><c> in</c><c> the</c><c> last</c><c> module</c>
the methods i taught in the last module
there<c> are</c><c> three</c><c> steps</c><c> you</c><c> can</c><c> do</c><c> i</c><c> like</c>
there are three steps you can do i like
to<c> look</c><c> at</c><c> them</c><c> in</c><c> levels</c><c> depending</c><c> on</c>
to look at them in levels depending on
the<c> size</c><c> of</c><c> the</c><c> prospect</c><c> list</c>
the size of the prospect list
level<c> one</c><c> is</c><c> to</c><c> narrow</c><c> down</c><c> your</c><c> list</c><c> of</c>
level one is to narrow down your list of
prospects<c> by</c><c> seo</c><c> metrics</c>
prospects by seo metrics
two<c> common</c><c> metrics</c><c> people</c><c> often</c><c> use</c><c> are</c>
two common metrics people often use are
domain<c> rating</c><c> and</c><c> domain</c><c> level</c><c> website</c>
domain rating and domain level website
traffic<c> domain</c><c> writing</c><c> basically</c><c> tells</c>
traffic domain writing basically tells
us<c> whether</c><c> a</c><c> site</c><c> has</c><c> followed</c><c> links</c>
us whether a site has followed links
across<c> their</c><c> domain</c><c> and</c><c> this</c><c> is</c>
across their domain and this is
important<c> to</c><c> some</c><c> people</c><c> because</c><c> if</c><c> a</c>
important to some people because if a
website<c> has</c><c> low</c><c> authority</c><c> then</c><c> chances</c>
website has low authority then chances
are<c> you</c><c> won't</c><c> get</c><c> much</c><c> page</c><c> rank</c><c> by</c>
are you won't get much page rank by
getting<c> a</c><c> link</c><c> from</c><c> a</c><c> page</c><c> on</c><c> their</c><c> site</c>
getting a link from a page on their site
now<c> dr</c><c> is</c><c> far</c><c> from</c><c> perfect</c><c> because</c><c> a</c>
now dr is far from perfect because a
it's<c> a</c><c> third-party</c><c> metric</c><c> and</c><c> b</c><c> pr</c><c> flows</c>
it's a third-party metric and b pr flows
at<c> the</c><c> page</c><c> level</c><c> so</c><c> i</c><c> personally</c><c> don't</c>
at the page level so i personally don't
put<c> too</c><c> much</c><c> weight</c><c> on</c><c> this</c><c> metric</c><c> as</c>
put too much weight on this metric as
for<c> total</c><c> website</c><c> traffic</c><c> it</c><c> gives</c><c> us</c><c> a</c>
for total website traffic it gives us a
hint<c> whether</c><c> the</c><c> site</c><c> is</c><c> likely</c><c> in</c><c> good</c>
hint whether the site is likely in good
standing<c> with</c><c> google</c><c> for</c><c> example</c><c> it's</c>
standing with google for example it's
unlikely<c> that</c><c> you'll</c><c> see</c><c> a</c><c> dr90</c><c> site</c>
unlikely that you'll see a dr90 site
with<c> zero</c><c> website</c><c> traffic</c><c> unless</c><c> they've</c>
with zero website traffic unless they've
been<c> hit</c><c> by</c><c> google</c>
been hit by google
in<c> my</c><c> opinion</c><c> it</c><c> makes</c><c> sense</c><c> to</c><c> use</c>
in my opinion it makes sense to use
filters<c> when</c><c> you're</c><c> working</c><c> with</c>
filters when you're working with
hundreds<c> or</c><c> potentially</c><c> thousands</c><c> of</c>
hundreds or potentially thousands of
linked<c> prospects</c><c> and</c><c> while</c><c> you</c><c> may</c>
linked prospects and while you may
filter<c> out</c><c> a</c><c> handful</c><c> of</c><c> decent</c><c> prospects</c>
filter out a handful of decent prospects
you'll<c> likely</c><c> remove</c><c> more</c><c> low</c><c> quality</c>
you'll likely remove more low quality
prospects<c> than</c><c> good</c><c> ones</c><c> so</c><c> the</c><c> time</c>
prospects than good ones so the time
savings<c> is</c><c> worth</c><c> it</c><c> now</c><c> trusting</c><c> these</c>
savings is worth it now trusting these
metrics<c> alone</c><c> would</c><c> be</c><c> a</c><c> mistake</c><c> this</c>
metrics alone would be a mistake this
leads<c> us</c><c> nicely</c><c> into</c><c> level</c><c> two</c><c> which</c><c> is</c>
leads us nicely into level two which is
to<c> ensure</c><c> that</c><c> prospects</c><c> pages</c><c> are</c>
to ensure that prospects pages are
relevant<c> to</c><c> the</c><c> page</c><c> you'll</c><c> be</c><c> pitching</c>
relevant to the page you'll be pitching
now<c> in</c><c> this</c><c> stage</c><c> you</c><c> can</c><c> just</c><c> scan</c><c> the</c>
now in this stage you can just scan the
titles<c> of</c><c> your</c><c> prospects</c><c> pages</c><c> which</c>
titles of your prospects pages which
should<c> give</c><c> us</c><c> hints</c><c> into</c><c> what</c><c> the</c><c> page</c>
should give us hints into what the page
is<c> about</c>
is about
for<c> example</c><c> if</c><c> we</c><c> were</c><c> building</c><c> links</c><c> to</c>
for example if we were building links to
our<c> seo</c><c> stats</c><c> page</c><c> based</c><c> on</c><c> the</c><c> people</c>
our seo stats page based on the people
linking<c> to</c><c> this</c><c> competing</c><c> url</c><c> you'll</c><c> see</c>
linking to this competing url you'll see
from<c> the</c><c> titles</c><c> of</c><c> referring</c><c> pages</c><c> that</c>
from the titles of referring pages that
they're<c> all</c><c> pretty</c><c> relevant</c><c> this</c><c> one's</c>
they're all pretty relevant this one's
on<c> seo</c><c> interview</c><c> questions</c><c> and</c><c> answers</c>
on seo interview questions and answers
this<c> one's</c><c> on</c><c> the</c><c> best</c><c> digital</c><c> marketing</c>
this one's on the best digital marketing
channels<c> then</c><c> there's</c><c> this</c><c> one</c><c> on</c>
channels then there's this one on
ranking<c> on</c><c> the</c><c> first</c><c> page</c><c> of</c><c> google</c><c> and</c>
ranking on the first page of google and
so<c> on</c><c> but</c><c> as</c><c> you</c><c> continue</c><c> to</c><c> go</c><c> down</c><c> the</c>
so on but as you continue to go down the
list<c> you</c><c> might</c><c> question</c><c> whether</c><c> this</c><c> one</c>
list you might question whether this one
on<c> the</c><c> best</c><c> online</c><c> shopping</c><c> sites</c><c> in</c>
on the best online shopping sites in
singapore<c> is</c><c> worth</c><c> reaching</c><c> out</c><c> to</c>
singapore is worth reaching out to
the<c> page</c><c> itself</c><c> doesn't</c><c> seem</c><c> super</c>
the page itself doesn't seem super
relevant<c> to</c><c> me</c>
relevant to me
but<c> the</c><c> domain</c><c> is</c>
but the domain is
mediaonemarketing.com<c> so</c><c> it</c><c> sounds</c><c> like</c>
mediaonemarketing.com so it sounds like
a<c> marketing</c><c> agency</c><c> to</c><c> me</c><c> which</c><c> is</c>
a marketing agency to me which is
relevant<c> to</c><c> seo</c><c> and</c><c> our</c><c> page</c><c> on</c><c> seo</c>
relevant to seo and our page on seo
stats<c> so</c><c> i'd</c><c> personally</c><c> keep</c><c> it</c><c> in</c><c> our</c>
stats so i'd personally keep it in our
list<c> at</c><c> this</c><c> point</c><c> but</c><c> it</c><c> wouldn't</c>
list at this point but it wouldn't
exactly<c> be</c><c> a</c><c> high</c><c> priority</c><c> prospect</c><c> in</c>
exactly be a high priority prospect in
my<c> opinion</c><c> as</c><c> for</c><c> a</c><c> page</c><c> like</c><c> this</c><c> which</c>
my opinion as for a page like this which
is<c> on</c><c> lead</c><c> gen</c><c> competitive</c><c> advantages</c>
is on lead gen competitive advantages
for<c> pest</c><c> control</c><c> i</c><c> just</c><c> excluded</c><c> i'd</c>
for pest control i just excluded i'd
also<c> exclude</c><c> pages</c><c> in</c><c> other</c><c> languages</c>
also exclude pages in other languages
because<c> my</c><c> content</c><c> would</c><c> be</c><c> in</c><c> english</c>
because my content would be in english
and<c> so</c><c> would</c><c> my</c><c> outreach</c><c> pitch</c><c> alright</c>
and so would my outreach pitch alright
on<c> to</c><c> level</c><c> 3</c><c> which</c><c> is</c><c> to</c><c> validate</c><c> that</c>
on to level 3 which is to validate that
your<c> pitch</c><c> angle</c><c> is</c><c> relevant</c>
your pitch angle is relevant
now<c> because</c><c> our</c><c> prospecting</c><c> method</c>
now because our prospecting method
revolves<c> around</c><c> finding</c><c> seed</c><c> prospects</c>
revolves around finding seed prospects
based<c> on</c><c> a</c><c> linkable</c><c> point</c><c> that</c><c> means</c><c> we</c>
based on a linkable point that means we
need<c> to</c><c> check</c><c> each</c><c> prospect's</c><c> page</c><c> to</c>
need to check each prospect's page to
make<c> sure</c><c> they're</c><c> still</c><c> mentioning</c><c> that</c>
make sure they're still mentioning that
point
for<c> example</c><c> in</c><c> our</c><c> seo</c><c> stats</c><c> campaign</c><c> i</c>
for example in our seo stats campaign i
exported<c> all</c><c> backlinks</c><c> that</c><c> mention</c><c> 93</c>
exported all backlinks that mention 93
in<c> the</c><c> anchor</c><c> and</c><c> surrounding</c><c> text</c><c> and</c><c> i</c>
in the anchor and surrounding text and i
did<c> this</c><c> because</c><c> the</c><c> organic</c><c> competitors</c>
did this because the organic competitors
page<c> doesn't</c><c> mention</c><c> the</c><c> stat</c><c> meaning</c>
page doesn't mention the stat meaning
all<c> links</c><c> pointing</c><c> to</c><c> the</c><c> page</c><c> because</c>
all links pointing to the page because
of<c> the</c><c> 93</c><c> stat</c><c> are</c><c> now</c><c> irrelevant</c>
of the 93 stat are now irrelevant
this<c> also</c><c> means</c><c> we</c><c> need</c><c> to</c><c> validate</c><c> that</c>
this also means we need to validate that
the<c> prospects</c><c> still</c><c> mention</c><c> the</c><c> stat</c><c> on</c>
the prospects still mention the stat on
the<c> page</c><c> because</c><c> if</c><c> they're</c><c> not</c><c> then</c><c> our</c>
the page because if they're not then our
personalized<c> email</c><c> saying</c><c> hey</c><c> you're</c>
personalized email saying hey you're
mentioning<c> this</c><c> 93</c><c> stat</c>
mentioning this 93 stat
just<c> wouldn't</c><c> make</c><c> sense</c>
just wouldn't make sense
so<c> in</c><c> this</c><c> case</c><c> vetting</c><c> the</c><c> page</c><c> would</c>
so in this case vetting the page would
actually<c> require</c><c> us</c><c> to</c><c> visit</c><c> these</c><c> urls</c>
actually require us to visit these urls
and<c> do</c><c> a</c><c> find</c><c> on</c><c> the</c><c> page</c><c> four</c><c> ninety</c>
and do a find on the page four ninety
three
now<c> while</c><c> it</c><c> only</c><c> takes</c><c> around</c><c> thirty</c>
now while it only takes around thirty
seconds<c> to</c><c> verify</c><c> that</c><c> a</c><c> page</c><c> still</c>
seconds to verify that a page still
mentions<c> the</c><c> stat</c><c> if</c><c> you</c><c> have</c><c> a</c><c> thousand</c>
mentions the stat if you have a thousand
pages<c> to</c><c> inspect</c><c> then</c><c> that's</c><c> 500</c><c> minutes</c>
pages to inspect then that's 500 minutes
or<c> over</c><c> eight</c><c> hours</c><c> of</c><c> work</c><c> plus</c><c> it's</c><c> a</c>
or over eight hours of work plus it's a
super<c> monotonous</c><c> task</c><c> that's</c><c> prone</c><c> to</c>
super monotonous task that's prone to
human<c> error</c><c> but</c><c> the</c><c> good</c><c> news</c><c> is</c><c> that</c>
human error but the good news is that
you<c> can</c><c> do</c><c> it</c><c> more</c><c> accurately</c><c> in</c><c> under</c>
you can do it more accurately in under
five<c> minutes</c><c> by</c><c> using</c><c> screaming</c><c> frog's</c>
five minutes by using screaming frog's
custom<c> search</c><c> feature</c>
custom search feature
to<c> set</c><c> it</c><c> up</c><c> click</c><c> on</c><c> configuration</c>
to set it up click on configuration
then<c> hover</c><c> over</c><c> custom</c>
then hover over custom
and<c> choose</c><c> search</c>
and choose search
now<c> i'll</c><c> name</c><c> our</c><c> custom</c><c> search</c><c> to</c><c> 93</c>
now i'll name our custom search to 93
percent
make<c> sure</c><c> the</c><c> condition</c><c> is</c><c> contains</c>
make sure the condition is contains
and<c> then</c><c> type</c><c> 93</c><c> in</c><c> the</c><c> search</c><c> box</c>
and then type 93 in the search box
now<c> i'll</c><c> choose</c><c> page</c><c> text</c><c> from</c><c> the</c><c> drop</c>
now i'll choose page text from the drop
down<c> and</c><c> we're</c><c> all</c><c> set</c><c> to</c><c> go</c>
down and we're all set to go
now<c> all</c><c> i</c><c> have</c><c> to</c><c> do</c><c> is</c><c> run</c><c> the</c><c> 875</c><c> urls</c>
now all i have to do is run the 875 urls
in<c> list</c><c> mode</c><c> and</c><c> run</c><c> the</c><c> crawl</c>
in list mode and run the crawl
from<c> here</c><c> you</c><c> can</c><c> go</c><c> to</c><c> the</c><c> custom</c>
from here you can go to the custom
search<c> tab</c>
search tab
choose<c> your</c><c> filter</c><c> in</c><c> the</c><c> drop</c><c> down</c>
choose your filter in the drop down
and<c> you'll</c><c> see</c><c> a</c><c> list</c><c> of</c><c> all</c><c> urls</c><c> that</c>
and you'll see a list of all urls that
match<c> your</c><c> custom</c><c> search</c>
match your custom search
so<c> in</c><c> our</c><c> case</c><c> 779</c>
so in our case 779
urls<c> of</c><c> the</c><c> 875</c><c> that</c><c> we</c><c> crawled</c><c> mention</c>
urls of the 875 that we crawled mention
our<c> linkable</c><c> point</c><c> meaning</c>
our linkable point meaning
96<c> pages</c><c> either</c><c> didn't</c><c> match</c><c> the</c>
96 pages either didn't match the
footprint<c> or</c><c> returned</c><c> a</c><c> non</c><c> 200</c><c> response</c>
footprint or returned a non 200 response
code<c> so</c><c> that</c><c> saved</c><c> us</c><c> around</c><c> 48</c><c> minutes</c>
code so that saved us around 48 minutes
of<c> precious</c><c> vetting</c><c> time</c>
of precious vetting time
now<c> it's</c><c> not</c><c> always</c><c> possible</c><c> to</c><c> vet</c><c> at</c>
now it's not always possible to vet at
scale<c> like</c><c> this</c><c> and</c><c> that</c><c> usually</c><c> depends</c>
scale like this and that usually depends
on<c> the</c><c> complexity</c><c> of</c><c> your</c><c> linkable</c><c> point</c>
on the complexity of your linkable point
for<c> example</c><c> we</c><c> found</c><c> some</c><c> look-alike</c>
for example we found some look-alike
prospects<c> in</c><c> content</c><c> explorer</c><c> by</c>
prospects in content explorer by
searching<c> for</c><c> use</c><c> lsi</c><c> keywords</c><c> as</c><c> our</c>
searching for use lsi keywords as our
query
and<c> our</c><c> hope</c><c> was</c><c> to</c><c> find</c><c> pages</c><c> that</c>
and our hope was to find pages that
recommend<c> using</c><c> so-called</c><c> lsi</c><c> keywords</c>
recommend using so-called lsi keywords
because<c> again</c><c> they</c><c> don't</c><c> exist</c>
because again they don't exist
now<c> as</c><c> for</c><c> our</c><c> pitch</c><c> we</c><c> might</c><c> try</c><c> to</c>
now as for our pitch we might try to
gently<c> educate</c><c> prospects</c><c> on</c><c> so-called</c>
gently educate prospects on so-called
lsi<c> keywords</c><c> and</c><c> offer</c><c> suggestions</c><c> to</c>
lsi keywords and offer suggestions to
update<c> their</c><c> content</c><c> with</c><c> more</c><c> accurate</c>
update their content with more accurate
information<c> where</c><c> our</c><c> guide</c><c> could</c>
information where our guide could
potentially<c> be</c><c> an</c><c> additional</c><c> resource</c>
potentially be an additional resource
now<c> just</c><c> because</c><c> a</c><c> page</c><c> says</c><c> use</c><c> lsi</c>
now just because a page says use lsi
keywords<c> it</c><c> doesn't</c><c> mean</c><c> they're</c><c> all</c>
keywords it doesn't mean they're all
recommending<c> to</c><c> use</c><c> them</c><c> in</c><c> fact</c><c> this</c>
recommending to use them in fact this
page<c> has</c><c> the</c><c> phrase</c><c> use</c><c> lsi</c><c> keywords</c><c> on</c>
page has the phrase use lsi keywords on
it<c> but</c><c> the</c><c> context</c><c> of</c><c> the</c><c> mention</c><c> is</c>
it but the context of the mention is
does<c> google</c><c> use</c><c> them</c>
does google use them
and<c> in</c><c> this</c><c> section</c><c> they</c><c> quote</c><c> john</c>
and in this section they quote john
mueller<c> saying</c><c> that</c><c> they're</c><c> not</c><c> a</c><c> thing</c>
mueller saying that they're not a thing
unfortunately<c> for</c><c> complex</c><c> linkable</c>
unfortunately for complex linkable
points<c> like</c><c> this</c><c> where</c><c> footprints</c><c> can</c>
points like this where footprints can
have<c> various</c><c> contexts</c><c> the</c><c> only</c><c> way</c><c> to</c>
have various contexts the only way to
vet<c> these</c><c> prospects</c><c> is</c><c> manually</c>
vet these prospects is manually
and<c> i'll</c><c> talk</c><c> about</c><c> hiring</c><c> good</c><c> veterans</c>
and i'll talk about hiring good veterans
in<c> our</c><c> last</c><c> module</c><c> on</c><c> team</c><c> building</c>
in our last module on team building
now<c> after</c><c> you've</c><c> finished</c><c> your</c><c> page</c>
now after you've finished your page
vetting<c> process</c><c> you'll</c><c> need</c><c> to</c><c> start</c>
vetting process you'll need to start
finding<c> the</c><c> right</c><c> people</c><c> to</c><c> send</c><c> your</c>
finding the right people to send your
email<c> pitches</c><c> to</c>
email pitches to
and<c> personally</c><c> i</c><c> consider</c><c> this</c><c> a</c><c> part</c><c> of</c>
and personally i consider this a part of
the<c> vetting</c><c> process</c><c> because</c><c> there's</c>
the vetting process because there's
research<c> involved</c><c> to</c><c> validate</c><c> whether</c>
research involved to validate whether
the<c> prospect</c><c> is</c><c> a</c><c> good</c><c> one</c><c> or</c><c> not</c>
the prospect is a good one or not
so<c> in</c><c> the</c><c> next</c><c> lesson</c><c> i'll</c><c> share</c><c> my</c>
so in the next lesson i'll share my
experiences<c> on</c><c> contacting</c><c> people</c><c> with</c>
experiences on contacting people with
different<c> titles</c><c> ie</c><c> author</c><c> editor</c>
different titles ie author editor
generic<c> emails</c><c> etc</c><c> and</c><c> i'll</c><c> share</c><c> some</c>
generic emails etc and i'll share some
stats<c> on</c><c> who</c><c> the</c><c> best</c><c> person</c><c> to</c><c> contact</c>
stats on who the best person to contact
with<c> your</c><c> link</c><c> pitch</c><c> is</c>
in<c> this</c><c> lesson</c><c> we're</c><c> going</c><c> to</c><c> talk</c><c> about</c>
in this lesson we're going to talk about
who<c> you</c><c> should</c><c> contact</c><c> with</c><c> your</c><c> link</c>
who you should contact with your link
outreach<c> pitches</c>
outreach pitches
now<c> generally</c><c> speaking</c><c> you'll</c><c> want</c><c> to</c>
now generally speaking you'll want to
contact<c> one</c><c> of</c><c> these</c><c> four</c><c> people</c><c> the</c>
contact one of these four people the
author
editor
marketing<c> or</c><c> content</c><c> marketing</c><c> manager</c>
marketing or content marketing manager
or<c> a</c><c> webmaster</c>
or a webmaster
and<c> if</c><c> you</c><c> can't</c><c> find</c><c> contacts</c><c> for</c><c> any</c>
and if you can't find contacts for any
of<c> these</c><c> people</c><c> a</c><c> last</c><c> resort</c><c> may</c><c> be</c><c> to</c>
of these people a last resort may be to
reach<c> out</c><c> to</c><c> a</c><c> generic</c><c> email</c><c> like</c>
reach out to a generic email like
support<c> at</c><c> or</c><c> contact</c><c> at</c><c> or</c><c> help</c><c> at</c><c> or</c>
support at or contact at or help at or
whatever
now<c> in</c><c> order</c><c> to</c><c> understand</c><c> who</c><c> you</c>
now in order to understand who you
should<c> contact</c><c> you</c><c> need</c><c> to</c><c> consider</c>
should contact you need to consider
these<c> two</c><c> things</c><c> number</c><c> one</c><c> the</c><c> goal</c>
these two things number one the goal
you're<c> trying</c><c> to</c><c> achieve</c><c> and</c><c> number</c><c> two</c>
you're trying to achieve and number two
the<c> size</c><c> of</c><c> the</c><c> company</c><c> let's</c><c> talk</c><c> about</c>
the size of the company let's talk about
how<c> goals</c><c> impact</c><c> your</c><c> contact</c><c> first</c>
how goals impact your contact first
let's<c> say</c><c> you're</c><c> pitching</c><c> a</c><c> guest</c><c> post</c>
let's say you're pitching a guest post
your<c> goal</c><c> is</c><c> to</c><c> have</c><c> someone</c><c> within</c><c> a</c>
your goal is to have someone within a
company<c> give</c><c> you</c><c> the</c><c> okay</c><c> to</c><c> publish</c>
company give you the okay to publish
your<c> content</c><c> there</c>
your content there
now<c> you</c><c> wouldn't</c><c> contact</c><c> an</c><c> author</c><c> from</c>
now you wouldn't contact an author from
the<c> blog</c><c> or</c><c> a</c><c> webmaster</c><c> because</c><c> they're</c>
the blog or a webmaster because they're
not<c> going</c><c> to</c><c> be</c><c> the</c><c> decision</c><c> makers</c><c> when</c>
not going to be the decision makers when
it<c> comes</c><c> to</c><c> having</c><c> guest</c><c> writers</c>
it comes to having guest writers
you'll<c> probably</c><c> want</c><c> to</c><c> contact</c><c> the</c>
you'll probably want to contact the
editor
now<c> the</c><c> size</c><c> of</c><c> the</c><c> company</c><c> can</c><c> also</c>
now the size of the company can also
play<c> an</c><c> impact</c><c> on</c><c> who</c><c> you</c><c> contact</c><c> let's</c>
play an impact on who you contact let's
continue<c> running</c><c> with</c><c> a</c><c> guest</c><c> posting</c>
continue running with a guest posting
example<c> assuming</c><c> you</c><c> wanted</c><c> to</c><c> guest</c>
example assuming you wanted to guest
post<c> for</c><c> ahrefs</c><c> blog</c><c> contacting</c><c> our</c>
post for ahrefs blog contacting our
editor<c> wouldn't</c><c> be</c><c> effective</c><c> at</c><c> the</c><c> time</c>
editor wouldn't be effective at the time
of<c> making</c><c> this</c><c> video</c><c> we</c><c> have</c><c> a</c><c> team</c><c> of</c>
of making this video we have a team of
seven<c> in-house</c><c> writers</c><c> and</c><c> our</c><c> editor's</c>
seven in-house writers and our editor's
job<c> is</c><c> to</c><c> make</c><c> sure</c><c> that</c><c> our</c><c> posts</c><c> flow</c>
job is to make sure that our posts flow
are<c> grammatically</c><c> sound</c>
are grammatically sound
and<c> look</c><c> perfect</c>
and look perfect
you<c> would</c><c> need</c><c> to</c><c> contact</c><c> the</c><c> head</c><c> of</c>
you would need to contact the head of
content<c> because</c><c> he's</c><c> the</c><c> person</c><c> who</c>
content because he's the person who
would<c> give</c><c> you</c><c> the</c><c> yay</c><c> or</c><c> nay</c><c> on</c><c> a</c><c> guest</c>
would give you the yay or nay on a guest
posting<c> opportunity</c>
posting opportunity
all<c> right</c><c> let's</c><c> talk</c><c> about</c><c> requesting</c>
all right let's talk about requesting
edits<c> to</c><c> an</c><c> existing</c><c> post</c>
edits to an existing post
contacting<c> the</c><c> author</c><c> would</c><c> be</c><c> perfectly</c>
contacting the author would be perfectly
reasonable<c> because</c><c> they</c><c> are</c><c> the</c><c> ones</c><c> who</c>
reasonable because they are the ones who
wrote<c> the</c><c> content</c><c> and</c><c> would</c><c> know</c><c> it</c><c> best</c>
wrote the content and would know it best
contacting<c> the</c><c> editor</c><c> would</c><c> also</c><c> make</c>
contacting the editor would also make
sense<c> because</c><c> they</c><c> have</c><c> the</c><c> power</c><c> to</c>
sense because they have the power to
link<c> and</c><c> if</c><c> given</c><c> a</c><c> good</c><c> enough</c><c> reason</c>
link and if given a good enough reason
they<c> might</c><c> do</c><c> it</c><c> now</c><c> for</c><c> one</c><c> of</c><c> my</c>
they might do it now for one of my
recent<c> link</c><c> building</c><c> campaigns</c><c> where</c><c> the</c>
recent link building campaigns where the
goal<c> was</c><c> to</c><c> get</c><c> links</c><c> in</c><c> existing</c><c> posts</c>
goal was to get links in existing posts
i<c> kept</c><c> track</c><c> of</c><c> the</c><c> titles</c><c> of</c><c> people</c><c> who</c>
i kept track of the titles of people who
we<c> sent</c><c> pitches</c><c> to</c><c> and</c><c> our</c><c> link</c>
we sent pitches to and our link
acquisition<c> rates</c>
acquisition rates
so<c> 7.56</c>
so 7.56
of<c> authors</c><c> linked</c><c> to</c><c> us</c><c> seven</c><c> point</c><c> five</c>
of authors linked to us seven point five
five<c> percent</c><c> of</c><c> editors</c><c> linked</c><c> to</c><c> us</c>
five percent of editors linked to us
surprisingly<c> four</c><c> percent</c><c> of</c><c> generic</c>
surprisingly four percent of generic
emails<c> linked</c><c> to</c><c> us</c><c> mostly</c><c> small</c>
emails linked to us mostly small
companies<c> and</c><c> just</c><c> one</c><c> point</c><c> six</c><c> four</c>
companies and just one point six four
percent<c> of</c><c> other</c><c> titles</c><c> like</c><c> content</c>
percent of other titles like content
marketing<c> manager</c><c> or</c><c> webmaster</c><c> linked</c><c> to</c>
marketing manager or webmaster linked to
us
bottom<c> line</c><c> who</c><c> you</c><c> contact</c><c> matters</c><c> you</c>
bottom line who you contact matters you
need<c> to</c><c> contact</c><c> people</c><c> who</c><c> can</c><c> actually</c>
need to contact people who can actually
add<c> your</c><c> link</c><c> to</c><c> their</c><c> page</c><c> if</c><c> they</c>
add your link to their page if they
don't<c> have</c><c> the</c><c> power</c><c> to</c><c> do</c><c> it</c><c> then</c><c> your</c>
don't have the power to do it then your
outreach<c> pitch</c><c> will</c><c> be</c><c> more</c><c> or</c><c> less</c>
outreach pitch will be more or less
pointless<c> now</c><c> identifying</c><c> who</c><c> to</c><c> contact</c>
pointless now identifying who to contact
is<c> pretty</c><c> quick</c><c> and</c><c> easy</c><c> what's</c><c> arguably</c>
is pretty quick and easy what's arguably
the<c> most</c><c> time-consuming</c><c> part</c><c> of</c><c> the</c>
the most time-consuming part of the
entire<c> link</c><c> building</c><c> process</c><c> is</c><c> finding</c>
entire link building process is finding
these<c> people's</c><c> emails</c><c> and</c><c> to</c><c> make</c>
these people's emails and to make
matters<c> worse</c><c> you</c><c> don't</c><c> even</c><c> know</c>
matters worse you don't even know
whether<c> these</c><c> campaigns</c><c> are</c><c> going</c><c> to</c>
whether these campaigns are going to
convert<c> to</c><c> a</c><c> good</c><c> number</c><c> of</c><c> links</c>
convert to a good number of links
but<c> there's</c><c> a</c><c> way</c><c> you</c><c> can</c><c> find</c><c> emails</c>
but there's a way you can find emails
quickly<c> and</c><c> test</c><c> your</c><c> campaigns</c><c> without</c>
quickly and test your campaigns without
investing<c> a</c><c> ton</c><c> of</c><c> time</c><c> into</c><c> them</c><c> it's</c>
investing a ton of time into them it's
called<c> the</c><c> blitz</c><c> list</c><c> and</c><c> that's</c><c> what</c>
called the blitz list and that's what
we're<c> talking</c><c> about</c><c> in</c><c> the</c><c> next</c><c> lesson</c>
in<c> this</c><c> lesson</c><c> we're</c><c> going</c><c> to</c><c> talk</c><c> about</c>
in this lesson we're going to talk about
what<c> i</c><c> call</c><c> a</c><c> blitz</c><c> list</c><c> and</c><c> a</c><c> blitz</c>
what i call a blitz list and a blitz
list<c> is</c><c> simply</c><c> a</c><c> fully</c><c> ready</c><c> to</c><c> send</c>
list is simply a fully ready to send
outreach<c> list</c><c> which</c><c> is</c><c> generated</c><c> based</c>
outreach list which is generated based
on<c> a</c><c> sample</c><c> of</c><c> your</c><c> vetted</c><c> prospects</c><c> and</c>
on a sample of your vetted prospects and
in<c> my</c><c> opinion</c><c> this</c><c> is</c><c> the</c><c> key</c><c> to</c><c> testing</c>
in my opinion this is the key to testing
outreach<c> campaigns</c><c> efficiently</c><c> because</c>
outreach campaigns efficiently because
the<c> blitz</c><c> list</c><c> serves</c><c> two</c><c> distinct</c>
the blitz list serves two distinct
purposes
number<c> one</c><c> it's</c><c> going</c><c> to</c><c> save</c><c> you</c><c> a</c><c> ton</c>
number one it's going to save you a ton
of<c> time</c><c> from</c><c> finding</c><c> emails</c><c> because</c><c> it's</c>
of time from finding emails because it's
all<c> done</c><c> programmatically</c>
all done programmatically
and<c> number</c><c> two</c><c> because</c><c> only</c><c> a</c><c> sample</c><c> of</c>
and number two because only a sample of
your<c> big</c><c> prospects</c><c> list</c><c> will</c><c> be</c>
your big prospects list will be
contacted<c> it's</c><c> going</c><c> to</c><c> help</c><c> you</c>
contacted it's going to help you
validate<c> your</c><c> outreach</c><c> pitch</c>
validate your outreach pitch
basically<c> you'll</c><c> get</c><c> an</c><c> idea</c><c> of</c><c> how</c>
basically you'll get an idea of how
successful<c> your</c><c> campaign</c><c> will</c><c> be</c><c> in</c>
successful your campaign will be in
under<c> an</c><c> hour</c><c> so</c><c> you</c><c> can</c><c> make</c><c> an</c>
under an hour so you can make an
educated<c> decision</c><c> of</c><c> whether</c><c> it's</c><c> worth</c>
educated decision of whether it's worth
continuing<c> with</c><c> the</c><c> campaign</c>
continuing with the campaign
pivoting<c> or</c><c> cancelling</c><c> it</c><c> all</c><c> together</c>
pivoting or cancelling it all together
now<c> before</c><c> we</c><c> get</c><c> to</c><c> the</c><c> scaling</c><c> process</c>
now before we get to the scaling process
let's<c> briefly</c><c> look</c><c> at</c><c> how</c><c> single</c><c> emails</c>
let's briefly look at how single emails
are<c> usually</c><c> found</c>
are usually found
so<c> assuming</c><c> you're</c><c> contacting</c><c> the</c><c> author</c>
so assuming you're contacting the author
of<c> a</c><c> post</c><c> you</c><c> take</c><c> that</c><c> author's</c><c> name</c>
of a post you take that author's name
and<c> run</c><c> a</c><c> search</c><c> through</c><c> an</c><c> email</c>
and run a search through an email
finding<c> tool</c><c> like</c><c> hunter</c><c> and</c><c> if</c><c> you</c><c> were</c>
finding tool like hunter and if you were
taking<c> an</c><c> extra</c><c> step</c><c> to</c><c> clean</c><c> your</c><c> list</c>
taking an extra step to clean your list
of<c> prospects</c><c> you'd</c><c> verify</c><c> that</c><c> the</c><c> email</c>
of prospects you'd verify that the email
is<c> deliverable</c><c> using</c><c> a</c><c> tool</c><c> like</c><c> never</c>
is deliverable using a tool like never
bounce
now<c> when</c><c> you're</c><c> finding</c><c> someone</c><c> that's</c>
now when you're finding someone that's
not<c> the</c><c> author</c><c> the</c><c> process</c><c> takes</c>
not the author the process takes
significantly<c> longer</c><c> you</c><c> might</c><c> look</c>
significantly longer you might look
through<c> a</c><c> team</c><c> page</c><c> or</c><c> the</c><c> employee</c>
through a team page or the employee
directory<c> on</c><c> linkedin</c><c> to</c><c> find</c><c> the</c><c> most</c>
directory on linkedin to find the most
appropriate<c> contact</c>
appropriate contact
then<c> you'd</c><c> have</c><c> to</c><c> run</c><c> the</c><c> names</c><c> and</c>
then you'd have to run the names and
domains<c> through</c><c> hunter</c><c> and</c><c> validate</c>
domains through hunter and validate
again<c> with</c><c> never</c><c> bounce</c>
again with never bounce
now<c> assuming</c><c> there</c><c> is</c><c> no</c><c> team</c><c> page</c><c> or</c>
now assuming there is no team page or
employee<c> directory</c><c> you</c><c> might</c><c> look</c><c> at</c>
employee directory you might look at
their<c> facebook</c><c> about</c><c> page</c><c> or</c><c> terms</c><c> and</c>
their facebook about page or terms and
conditions<c> page</c><c> only</c><c> to</c><c> find</c><c> generic</c>
conditions page only to find generic
email<c> addresses</c>
email addresses
and<c> by</c><c> this</c><c> point</c><c> if</c><c> we're</c><c> being</c><c> honest</c>
and by this point if we're being honest
we're<c> kind</c><c> of</c><c> getting</c><c> desperate</c><c> the</c>
we're kind of getting desperate the
process<c> of</c><c> finding</c><c> and</c><c> validating</c><c> email</c>
process of finding and validating email
addresses<c> is</c><c> extremely</c><c> painful</c><c> and</c>
addresses is extremely painful and
time-consuming<c> which</c><c> is</c><c> why</c><c> people</c><c> look</c>
time-consuming which is why people look
to<c> networks</c><c> like</c><c> upwork</c><c> and</c><c> mechanical</c>
to networks like upwork and mechanical
turk<c> to</c><c> get</c><c> people</c><c> who</c><c> will</c><c> find</c><c> emails</c>
turk to get people who will find emails
for<c> you</c>
for you
and<c> while</c><c> this</c><c> might</c><c> sound</c><c> smart</c><c> i've</c>
and while this might sound smart i've
personally<c> worked</c><c> with</c><c> over</c><c> a</c><c> hundred</c>
personally worked with over a hundred
different<c> email</c><c> finders</c><c> on</c><c> various</c>
different email finders on various
networks<c> and</c><c> my</c><c> experience</c><c> was</c><c> nothing</c>
networks and my experience was nothing
but<c> awful</c>
but awful
some<c> freelancers</c><c> will</c><c> find</c><c> people's</c>
some freelancers will find people's
personal<c> email</c><c> addresses</c><c> like</c><c> a</c><c> gmail</c>
personal email addresses like a gmail
address<c> but</c><c> you</c><c> shouldn't</c><c> be</c><c> contacting</c>
address but you shouldn't be contacting
them<c> there</c><c> unless</c><c> it's</c><c> stated</c><c> on</c><c> their</c>
them there unless it's stated on their
site<c> others</c><c> will</c><c> provide</c><c> lists</c><c> of</c>
site others will provide lists of
invalid<c> email</c><c> addresses</c><c> or</c><c> generic</c><c> email</c>
invalid email addresses or generic email
addresses<c> when</c><c> there</c><c> are</c><c> better</c><c> options</c>
addresses when there are better options
plus<c> human</c><c> error</c><c> is</c><c> real</c>
plus human error is real
now<c> for</c><c> those</c><c> of</c><c> you</c><c> with</c><c> deep</c><c> pockets</c>
now for those of you with deep pockets
you<c> might</c><c> do</c><c> it</c><c> in</c><c> house</c><c> where</c><c> your</c><c> link</c>
you might do it in house where your link
builders<c> create</c><c> content</c><c> find</c><c> prospects</c>
builders create content find prospects
vet<c> them</c><c> find</c><c> the</c><c> emails</c><c> and</c><c> then</c><c> send</c>
vet them find the emails and then send
the<c> outreach</c><c> pitch</c>
the outreach pitch
the<c> quality</c><c> is</c><c> usually</c><c> much</c><c> better</c><c> but</c>
the quality is usually much better but
it's<c> a</c><c> super</c><c> inefficient</c><c> way</c><c> to</c><c> build</c>
it's a super inefficient way to build
links
so<c> is</c><c> good</c><c> quality</c><c> email</c><c> finding</c><c> at</c>
so is good quality email finding at
affordable<c> rates</c><c> a</c><c> lost</c><c> cause</c>
affordable rates a lost cause
no<c> because</c><c> there's</c><c> the</c><c> blitz</c><c> list</c><c> which</c>
no because there's the blitz list which
is<c> going</c><c> to</c><c> help</c><c> you</c><c> find</c><c> valid</c><c> email</c>
is going to help you find valid email
addresses<c> programmatically</c><c> now</c><c> at</c><c> a</c><c> high</c>
addresses programmatically now at a high
level<c> you</c><c> run</c><c> your</c><c> list</c><c> of</c><c> urls</c><c> through</c>
level you run your list of urls through
hunter's<c> author</c><c> api</c><c> where</c><c> hunter</c><c> will</c>
hunter's author api where hunter will
search<c> for</c><c> the</c><c> author</c><c> of</c><c> the</c><c> page</c><c> and</c>
search for the author of the page and
show<c> you</c><c> the</c><c> email</c><c> address</c><c> if</c><c> it</c><c> exists</c>
show you the email address if it exists
then<c> you</c><c> use</c><c> never</c><c> bounces</c><c> api</c><c> to</c>
then you use never bounces api to
validate<c> whether</c><c> the</c><c> emails</c><c> are</c><c> likely</c>
validate whether the emails are likely
to<c> be</c><c> deliverable</c><c> or</c><c> not</c>
to be deliverable or not
to<c> give</c><c> you</c><c> an</c><c> understanding</c><c> of</c><c> the</c>
to give you an understanding of the
scale<c> of</c><c> this</c><c> method</c><c> assuming</c><c> you</c><c> had</c><c> a</c>
scale of this method assuming you had a
list<c> of</c><c> a</c><c> thousand</c><c> prospects</c><c> it's</c><c> very</c>
list of a thousand prospects it's very
possible<c> to</c><c> find</c><c> 60</c><c> to</c><c> 120</c><c> email</c>
possible to find 60 to 120 email
addresses<c> from</c><c> your</c><c> vetted</c><c> list</c><c> of</c>
addresses from your vetted list of
prospects
and<c> start</c><c> your</c><c> outreach</c><c> campaign</c><c> all</c>
and start your outreach campaign all
within<c> 15</c><c> to</c><c> 30</c><c> minutes</c>
within 15 to 30 minutes
now<c> there</c><c> are</c><c> three</c><c> ways</c><c> you</c><c> can</c><c> create</c>
now there are three ways you can create
your<c> blitz</c><c> list</c><c> the</c><c> first</c><c> way</c><c> is</c><c> to</c><c> use</c>
your blitz list the first way is to use
google<c> sheets</c><c> ideally</c><c> you'll</c><c> want</c><c> the</c>
google sheets ideally you'll want the
help<c> of</c><c> a</c><c> developer</c><c> to</c><c> create</c><c> some</c><c> app</c>
help of a developer to create some app
scripts<c> around</c><c> hunter's</c><c> author</c><c> finder</c>
scripts around hunter's author finder
call<c> and</c><c> neverbounce's</c><c> email</c>
call and neverbounce's email
verification<c> call</c>
verification call
this<c> will</c><c> give</c><c> you</c><c> maximum</c><c> flexibility</c>
this will give you maximum flexibility
in<c> how</c><c> you</c><c> format</c><c> your</c><c> sheets</c>
in how you format your sheets
now<c> if</c><c> you</c><c> want</c><c> something</c><c> quick</c><c> and</c>
now if you want something quick and
dirty<c> you</c><c> can</c><c> start</c><c> by</c><c> using</c><c> hunter</c><c> for</c>
dirty you can start by using hunter for
sheets<c> which</c><c> is</c><c> a</c><c> google</c><c> sheets</c><c> add-on</c>
sheets which is a google sheets add-on
made<c> by</c><c> hunter.io</c>
made by hunter.io
once<c> you</c><c> have</c><c> it</c><c> installed</c><c> all</c><c> you</c><c> need</c>
once you have it installed all you need
to<c> do</c><c> is</c><c> go</c><c> to</c><c> the</c><c> finder</c><c> tab</c>
to do is go to the finder tab
make<c> sure</c><c> author</c><c> finder</c><c> is</c><c> selected</c>
make sure author finder is selected
choose<c> the</c><c> column</c><c> of</c><c> your</c><c> urls</c><c> in</c><c> this</c>
choose the column of your urls in this
box<c> and</c><c> when</c><c> you're</c><c> ready</c><c> hit</c><c> the</c><c> find</c>
box and when you're ready hit the find
email<c> addresses</c><c> button</c>
email addresses button
hunter<c> will</c><c> then</c><c> search</c><c> for</c><c> author</c><c> names</c>
hunter will then search for author names
and<c> email</c><c> addresses</c><c> and</c><c> print</c><c> them</c><c> into</c>
and email addresses and print them into
the<c> corresponding</c><c> cells</c><c> when</c><c> available</c>
the corresponding cells when available
but<c> as</c><c> you</c><c> can</c><c> see</c><c> it's</c><c> not</c><c> perfect</c><c> and</c>
but as you can see it's not perfect and
this<c> is</c><c> why</c><c> you</c><c> need</c><c> to</c><c> use</c><c> an</c><c> email</c>
this is why you need to use an email
verification<c> api</c><c> like</c><c> never</c><c> bounce</c>
verification api like never bounce
again<c> a</c><c> custom</c><c> app</c><c> script</c><c> is</c><c> ideal</c><c> in</c>
again a custom app script is ideal in
this<c> situation</c><c> for</c><c> the</c><c> sake</c><c> of</c><c> speed</c><c> but</c>
this situation for the sake of speed but
if<c> you</c><c> want</c><c> to</c><c> go</c><c> the</c><c> quick</c><c> and</c><c> dirty</c>
if you want to go the quick and dirty
route<c> then</c><c> just</c><c> go</c><c> to</c><c> neverbounce's</c>
route then just go to neverbounce's
clean<c> tool</c>
clean tool
upload<c> a</c><c> csv</c><c> of</c><c> found</c><c> email</c><c> addresses</c>
upload a csv of found email addresses
and<c> then</c><c> hit</c><c> the</c><c> clean</c><c> my</c><c> list</c><c> button</c>
and then hit the clean my list button
once<c> it's</c><c> completed</c><c> hit</c><c> the</c><c> download</c>
once it's completed hit the download
button
select<c> all</c><c> results</c>
select all results
and<c> download</c><c> your</c><c> csv</c><c> file</c>
and download your csv file
now<c> the</c><c> csv</c><c> should</c><c> look</c><c> like</c><c> this</c><c> so</c><c> you</c>
now the csv should look like this so you
can<c> import</c><c> that</c><c> into</c><c> google</c><c> sheets</c><c> and</c>
can import that into google sheets and
use<c> the</c><c> vlookup</c><c> function</c><c> to</c><c> match</c>
use the vlookup function to match
statuses<c> with</c><c> your</c><c> found</c><c> email</c><c> addresses</c>
statuses with your found email addresses
alright<c> the</c><c> second</c><c> way</c><c> is</c><c> to</c><c> create</c><c> your</c>
alright the second way is to create your
own<c> custom</c><c> coded</c><c> program</c>
own custom coded program
this<c> in</c><c> my</c><c> opinion</c><c> is</c><c> the</c><c> best</c><c> route</c><c> to</c>
this in my opinion is the best route to
go<c> if</c><c> you</c><c> plan</c><c> to</c><c> scale</c><c> email</c><c> finding</c>
go if you plan to scale email finding
and<c> have</c><c> detailed</c><c> specifications</c><c> on</c><c> how</c>
and have detailed specifications on how
you<c> want</c><c> your</c><c> workflow</c><c> to</c><c> go</c>
you want your workflow to go
so<c> if</c><c> you</c><c> have</c><c> a</c><c> link</c><c> building</c><c> agency</c>
so if you have a link building agency
this<c> in</c><c> my</c><c> opinion</c><c> is</c><c> well</c><c> worth</c><c> the</c>
this in my opinion is well worth the
investment
hunter<c> and</c><c> never</c><c> bounces</c><c> apis</c><c> are</c><c> really</c>
hunter and never bounces apis are really
easy<c> to</c><c> work</c><c> with</c><c> and</c><c> for</c><c> the</c><c> basic</c>
easy to work with and for the basic
functionality<c> of</c><c> finding</c><c> and</c><c> verifying</c>
functionality of finding and verifying
emails<c> you</c><c> should</c><c> be</c><c> able</c><c> to</c><c> get</c><c> a</c><c> basic</c>
emails you should be able to get a basic
job<c> done</c><c> for</c><c> under</c><c> fifty</c><c> dollars</c><c> more</c>
job done for under fifty dollars more
robust<c> systems</c><c> will</c><c> obviously</c><c> be</c><c> much</c>
robust systems will obviously be much
more<c> expensive</c>
more expensive
and<c> the</c><c> third</c><c> option</c><c> is</c><c> to</c><c> use</c><c> google</c>
and the third option is to use google
sheets<c> with</c><c> a</c><c> no</c><c> code</c><c> tool</c><c> like</c><c> zapier</c>
sheets with a no code tool like zapier
this<c> is</c><c> basically</c><c> like</c><c> a</c><c> blended</c><c> version</c>
this is basically like a blended version
of<c> the</c><c> first</c><c> two</c><c> ways</c><c> i</c><c> showed</c><c> you</c><c> you</c>
of the first two ways i showed you you
get<c> the</c><c> simplicity</c><c> of</c><c> google</c><c> sheets</c><c> with</c>
get the simplicity of google sheets with
the<c> flexibility</c><c> of</c><c> custom</c><c> coded</c>
the flexibility of custom coded
the<c> downside</c><c> is</c><c> that</c><c> it</c><c> can</c><c> take</c><c> a</c><c> while</c>
the downside is that it can take a while
to<c> set</c><c> up</c><c> if</c><c> you're</c><c> not</c><c> familiar</c><c> with</c>
to set up if you're not familiar with
logic<c> programming</c><c> plus</c><c> you'll</c><c> have</c><c> to</c>
logic programming plus you'll have to
use<c> one</c><c> of</c><c> zapier's</c><c> paid</c><c> plans</c><c> when</c><c> app</c>
use one of zapier's paid plans when app
scripts<c> would</c><c> just</c><c> be</c><c> a</c><c> one-time</c><c> fee</c><c> to</c>
scripts would just be a one-time fee to
a<c> developer</c><c> i</c><c> won't</c><c> expand</c><c> on</c><c> how</c><c> to</c><c> use</c>
a developer i won't expand on how to use
zapier<c> because</c><c> i</c><c> already</c><c> made</c><c> a</c><c> full</c>
zapier because i already made a full
tutorial<c> on</c><c> creating</c><c> this</c><c> method</c><c> with</c>
tutorial on creating this method with
the<c> apis</c><c> i</c><c> mentioned</c><c> so</c><c> i'll</c><c> link</c><c> that</c>
the apis i mentioned so i'll link that
video<c> up</c><c> in</c><c> the</c><c> description</c>
video up in the description
now<c> after</c><c> you've</c><c> run</c><c> your</c><c> urls</c><c> through</c>
now after you've run your urls through
these<c> apis</c><c> you</c><c> should</c><c> have</c><c> your</c><c> blitz</c>
these apis you should have your blitz
list<c> of</c><c> ready</c><c> to</c><c> send</c><c> emails</c><c> based</c><c> on</c><c> a</c>
list of ready to send emails based on a
small<c> segment</c><c> of</c><c> your</c><c> vetted</c><c> list</c><c> of</c>
small segment of your vetted list of
prospects
but<c> before</c><c> we</c><c> can</c><c> actually</c><c> send</c><c> these</c>
but before we can actually send these
emails<c> you</c><c> need</c><c> to</c><c> choose</c><c> the</c><c> outreach</c>
emails you need to choose the outreach
approach<c> you'll</c><c> go</c><c> with</c><c> and</c><c> write</c><c> up</c><c> an</c>
approach you'll go with and write up an
email<c> template</c><c> and</c><c> that's</c><c> what</c><c> the</c><c> next</c>
email template and that's what the next
module<c> is</c><c> all</c><c> about</c><c> i'll</c><c> see</c><c> you</c><c> there</c>
module is all about i'll see you there
hey<c> it's</c><c> ammo</c><c> and</c><c> welcome</c><c> to</c><c> the</c><c> fourth</c>
hey it's ammo and welcome to the fourth
module<c> which</c><c> is</c><c> all</c><c> about</c><c> link</c><c> outreach</c>
module which is all about link outreach
now<c> in</c><c> this</c><c> module</c><c> we'll</c><c> cover</c><c> three</c>
now in this module we'll cover three
link<c> outreach</c><c> approaches</c><c> the</c><c> one</c><c> that</c><c> i</c>
link outreach approaches the one that i
recommend<c> for</c><c> the</c><c> prospecting</c><c> approach</c>
recommend for the prospecting approach
we've<c> already</c><c> covered</c><c> and</c><c> how</c><c> to</c><c> write</c>
we've already covered and how to write
these<c> emails</c><c> for</c><c> a</c><c> link</c><c> building</c>
these emails for a link building
campaign
so<c> let's</c><c> get</c><c> this</c><c> lesson</c><c> started</c><c> and</c>
so let's get this lesson started and
talk<c> about</c><c> the</c><c> different</c><c> link</c><c> outreach</c>
talk about the different link outreach
approaches<c> and</c><c> their</c><c> pros</c><c> and</c><c> cons</c><c> now</c>
approaches and their pros and cons now
there<c> are</c><c> traditionally</c><c> two</c><c> approaches</c>
there are traditionally two approaches
to<c> outreach</c><c> the</c><c> first</c><c> is</c><c> the</c><c> shotgun</c>
to outreach the first is the shotgun
approach<c> this</c><c> is</c><c> when</c><c> you</c><c> send</c><c> the</c><c> exact</c>
approach this is when you send the exact
same<c> email</c><c> to</c><c> all</c><c> prospects</c><c> and</c><c> the</c><c> only</c>
same email to all prospects and the only
personalization<c> field</c><c> might</c><c> be</c><c> the</c>
personalization field might be the
prospect's<c> name</c>
prospect's name
now<c> the</c><c> main</c><c> pro</c><c> of</c><c> this</c><c> method</c><c> is</c><c> that</c>
now the main pro of this method is that
it's<c> fast</c><c> because</c><c> it</c><c> basically</c><c> removes</c>
it's fast because it basically removes
the<c> vetting</c><c> stage</c><c> of</c><c> the</c><c> link</c><c> building</c>
the vetting stage of the link building
process
as<c> for</c><c> cons</c><c> you'll</c><c> naturally</c><c> spam</c><c> people</c>
as for cons you'll naturally spam people
burn<c> bridges</c><c> or</c><c> taint</c><c> your</c><c> brand's</c>
burn bridges or taint your brand's
reputation<c> risk</c><c> building</c><c> links</c><c> on</c><c> sites</c>
reputation risk building links on sites
you<c> wouldn't</c><c> typically</c><c> want</c><c> them</c><c> on</c><c> and</c>
you wouldn't typically want them on and
you'll<c> likely</c><c> burn</c><c> email</c><c> addresses</c><c> which</c>
you'll likely burn email addresses which
can<c> be</c><c> a</c><c> real</c><c> problem</c><c> if</c><c> you're</c><c> building</c>
can be a real problem if you're building
links<c> at</c><c> scale</c>
links at scale
the<c> shotgun</c><c> approach</c><c> is</c><c> a</c><c> pure</c><c> numbers</c>
the shotgun approach is a pure numbers
game<c> and</c><c> it's</c><c> worked</c><c> effectively</c><c> for</c><c> a</c>
game and it's worked effectively for a
lot<c> of</c><c> people</c><c> but</c><c> personally</c><c> it's</c><c> not</c>
lot of people but personally it's not
for<c> me</c><c> because</c><c> the</c><c> potential</c><c> negative</c>
for me because the potential negative
impacts<c> on</c><c> brand</c><c> far</c><c> outweigh</c><c> any</c><c> quick</c>
impacts on brand far outweigh any quick
wins<c> you</c><c> might</c><c> get</c><c> from</c><c> it</c>
wins you might get from it
the<c> second</c><c> approach</c><c> is</c><c> sniper</c><c> outreach</c>
the second approach is sniper outreach
now<c> this</c><c> is</c><c> literally</c><c> the</c><c> opposite</c><c> of</c>
now this is literally the opposite of
the<c> shotgun</c><c> approach</c><c> the</c><c> sniper</c><c> approach</c>
the shotgun approach the sniper approach
is<c> when</c><c> you</c><c> carefully</c><c> pick</c><c> pages</c><c> and</c>
is when you carefully pick pages and
websites<c> you</c><c> want</c><c> to</c><c> get</c><c> a</c><c> link</c><c> from</c><c> and</c>
websites you want to get a link from and
rather<c> than</c><c> using</c><c> cookie</c><c> cutter</c><c> email</c>
rather than using cookie cutter email
templates<c> you'll</c><c> send</c><c> personalized</c>
templates you'll send personalized
emails<c> where</c><c> your</c><c> first</c><c> contact</c><c> may</c><c> be</c>
emails where your first contact may be
to<c> start</c><c> a</c><c> conversation</c><c> rather</c><c> than</c><c> to</c>
to start a conversation rather than to
get<c> a</c><c> link</c>
get a link
now<c> the</c><c> pros</c><c> are</c><c> that</c><c> you'll</c><c> get</c><c> better</c>
now the pros are that you'll get better
links<c> potentially</c><c> start</c><c> relationships</c>
links potentially start relationships
that<c> go</c><c> beyond</c><c> the</c><c> one-off</c><c> link</c><c> and</c><c> your</c>
that go beyond the one-off link and your
link<c> acquisition</c><c> rates</c><c> will</c><c> probably</c><c> be</c>
link acquisition rates will probably be
higher
as<c> for</c><c> the</c><c> cons</c><c> it's</c><c> not</c><c> scalable</c><c> at</c><c> all</c>
as for the cons it's not scalable at all
it<c> can</c><c> potentially</c><c> take</c><c> months</c><c> to</c><c> get</c><c> a</c>
it can potentially take months to get a
link<c> and</c><c> it</c><c> requires</c><c> above</c><c> average</c>
link and it requires above average
skills<c> in</c><c> negotiation</c>
skills in negotiation
persuasion<c> and</c><c> actually</c><c> understanding</c>
persuasion and actually understanding
people's<c> desires</c>
people's desires
so<c> for</c><c> my</c><c> personal</c><c> taste</c><c> pure</c><c> sniper</c>
so for my personal taste pure sniper
outreach<c> is</c><c> too</c><c> slow</c><c> to</c><c> grow</c><c> in</c><c> a</c>
outreach is too slow to grow in a
popular<c> industry</c><c> where</c><c> links</c><c> are</c><c> a</c>
popular industry where links are a
requirement<c> but</c><c> i'll</c><c> still</c><c> do</c><c> it</c><c> for</c>
requirement but i'll still do it for
links<c> that</c><c> are</c><c> tough</c><c> to</c><c> get</c><c> or</c><c> where</c><c> the</c>
links that are tough to get or where the
relationship<c> is</c><c> more</c><c> important</c><c> than</c><c> the</c>
relationship is more important than the
link<c> itself</c>
link itself
now<c> you</c><c> don't</c><c> have</c><c> to</c><c> use</c><c> either</c><c> of</c>
now you don't have to use either of
these<c> approaches</c><c> exclusively</c><c> or</c><c> any</c><c> of</c>
these approaches exclusively or any of
them<c> for</c><c> that</c><c> matter</c><c> if</c><c> you</c><c> think</c><c> back</c>
them for that matter if you think back
to<c> the</c><c> previous</c><c> modules</c><c> in</c><c> this</c><c> course</c><c> i</c>
to the previous modules in this course i
taught<c> you</c><c> how</c><c> to</c><c> find</c><c> linked</c><c> prospects</c>
taught you how to find linked prospects
in<c> a</c><c> very</c><c> specific</c><c> way</c><c> which</c><c> was</c>
in a very specific way which was
essentially<c> defined</c><c> in</c><c> segment</c><c> prospects</c>
essentially defined in segment prospects
by<c> linkable</c><c> points</c>
by linkable points
and<c> if</c><c> you</c><c> followed</c><c> along</c><c> with</c><c> this</c>
and if you followed along with this
method<c> then</c><c> you'll</c><c> see</c><c> that</c><c> neither</c><c> of</c>
method then you'll see that neither of
these<c> outreach</c><c> approaches</c><c> are</c><c> optimal</c>
these outreach approaches are optimal
for<c> example</c><c> if</c><c> you</c><c> were</c><c> to</c><c> use</c><c> the</c>
for example if you were to use the
shotgun<c> approach</c><c> for</c><c> these</c><c> prospects</c><c> it</c>
shotgun approach for these prospects it
wouldn't<c> make</c><c> much</c><c> sense</c><c> because</c><c> then</c>
wouldn't make much sense because then
all<c> of</c><c> the</c><c> upfront</c><c> research</c><c> and</c>
all of the upfront research and
segmentation<c> work</c><c> would</c><c> be</c><c> for</c><c> nothing</c>
segmentation work would be for nothing
similarly<c> the</c><c> sniper</c><c> approach</c><c> doesn't</c>
similarly the sniper approach doesn't
really<c> make</c><c> sense</c><c> either</c><c> because</c><c> each</c>
really make sense either because each
segment<c> of</c><c> prospects</c><c> has</c><c> a</c><c> lot</c><c> in</c><c> common</c>
segment of prospects has a lot in common
so<c> you</c><c> don't</c><c> really</c><c> need</c><c> to</c><c> do</c><c> a</c><c> hundred</c>
so you don't really need to do a hundred
percent<c> bespoke</c><c> outreach</c><c> for</c><c> each</c><c> and</c>
percent bespoke outreach for each and
every<c> prospect</c><c> and</c><c> this</c><c> brings</c><c> us</c><c> nicely</c>
every prospect and this brings us nicely
onto<c> the</c><c> link</c><c> outreach</c><c> approach</c><c> i</c>
onto the link outreach approach i
recommend<c> in</c><c> most</c><c> situations</c><c> which</c><c> is</c>
recommend in most situations which is
the<c> hybrid</c><c> approach</c>
the hybrid approach
much<c> like</c><c> the</c><c> shotgun</c><c> approach</c><c> you</c><c> send</c>
much like the shotgun approach you send
emails<c> to</c><c> a</c><c> large</c><c> group</c><c> of</c><c> prospects</c><c> and</c>
emails to a large group of prospects and
similar<c> to</c><c> the</c><c> sniper</c><c> approach</c><c> the</c>
similar to the sniper approach the
emails<c> are</c><c> personalized</c><c> to</c><c> a</c><c> degree</c><c> and</c>
emails are personalized to a degree and
the<c> personalization</c><c> is</c><c> usually</c><c> based</c><c> on</c>
the personalization is usually based on
a<c> commonality</c><c> among</c><c> segment</c><c> otherwise</c>
a commonality among segment otherwise
known<c> as</c><c> a</c><c> linkable</c><c> point</c>
known as a linkable point
hence<c> it's</c><c> kind</c><c> of</c><c> a</c><c> hybrid</c><c> approach</c><c> to</c>
hence it's kind of a hybrid approach to
link<c> outreach</c>
link outreach
the<c> pros</c><c> of</c><c> this</c><c> method</c><c> is</c><c> that</c><c> you're</c>
the pros of this method is that you're
able<c> to</c><c> send</c><c> personalized</c><c> emails</c><c> at</c>
able to send personalized emails at
scale<c> and</c><c> link</c><c> acquisition</c><c> rates</c><c> from</c><c> my</c>
scale and link acquisition rates from my
experience<c> are</c><c> typically</c><c> in</c><c> the</c><c> 5</c><c> to</c><c> 12</c>
experience are typically in the 5 to 12
range
as<c> for</c><c> the</c><c> cons</c><c> it</c><c> can</c><c> be</c><c> quite</c>
as for the cons it can be quite
difficult<c> to</c><c> consistently</c><c> find</c><c> seed</c>
difficult to consistently find seed
prospects<c> that</c><c> are</c><c> actually</c><c> good</c>
prospects that are actually good
meaning<c> you</c><c> need</c><c> to</c><c> be</c><c> able</c><c> to</c><c> analyze</c>
meaning you need to be able to analyze
data<c> and</c><c> creatively</c><c> come</c><c> up</c><c> with</c><c> angles</c>
data and creatively come up with angles
which<c> sometimes</c><c> won't</c><c> work</c>
which sometimes won't work
now<c> regardless</c><c> of</c><c> the</c><c> approach</c><c> you</c><c> use</c>
now regardless of the approach you use
the<c> anatomy</c><c> of</c><c> the</c><c> email</c><c> should</c><c> more</c><c> or</c>
the anatomy of the email should more or
less<c> be</c><c> the</c><c> same</c><c> it's</c><c> about</c><c> finding</c><c> a</c>
less be the same it's about finding a
good<c> reason</c><c> for</c><c> contact</c><c> and</c><c> providing</c><c> a</c>
good reason for contact and providing a
value<c> proposition</c><c> that</c><c> will</c><c> resonate</c>
value proposition that will resonate
with<c> a</c><c> cold</c><c> audience</c>
with a cold audience
and<c> this</c><c> is</c><c> by</c><c> far</c>
and this is by far
the<c> hardest</c><c> part</c><c> of</c><c> outreach</c>
the hardest part of outreach
so<c> in</c><c> the</c><c> next</c><c> lesson</c><c> we're</c><c> going</c><c> to</c>
so in the next lesson we're going to
dive<c> deep</c><c> into</c><c> finding</c><c> good</c><c> reasons</c><c> for</c>
dive deep into finding good reasons for
contact<c> and</c><c> what</c><c> quote-unquote</c>
contact and what quote-unquote
value<c> looks</c><c> like</c><c> when</c><c> sending</c><c> outreach</c>
value looks like when sending outreach
emails<c> with</c><c> the</c><c> hybrid</c><c> outreach</c><c> approach</c>
in<c> this</c><c> lesson</c><c> we're</c><c> going</c><c> to</c><c> talk</c><c> about</c>
in this lesson we're going to talk about
scaling<c> so-called</c><c> value</c><c> using</c><c> the</c><c> hybrid</c>
scaling so-called value using the hybrid
outreach<c> approach</c>
outreach approach
now<c> in</c><c> the</c><c> previous</c><c> lesson</c><c> i</c><c> mentioned</c>
now in the previous lesson i mentioned
that<c> outreach</c><c> emails</c><c> usually</c><c> have</c><c> a</c>
that outreach emails usually have a
similar<c> anatomy</c><c> they</c><c> include</c><c> a</c><c> good</c>
similar anatomy they include a good
reason<c> for</c><c> contact</c><c> and</c><c> a</c><c> value</c>
reason for contact and a value
proposition
and<c> the</c><c> great</c><c> thing</c><c> about</c><c> using</c><c> the</c>
and the great thing about using the
hybrid<c> approach</c><c> is</c><c> that</c><c> your</c><c> linkable</c>
hybrid approach is that your linkable
point<c> will</c><c> be</c><c> your</c><c> good</c><c> reason</c><c> for</c>
point will be your good reason for
contact<c> for</c><c> example</c><c> if</c><c> they</c><c> have</c><c> an</c>
contact for example if they have an
outdated<c> stat</c><c> your</c><c> reason</c><c> for</c><c> contact</c><c> is</c>
outdated stat your reason for contact is
to<c> tell</c><c> them</c><c> about</c><c> it</c><c> and</c><c> share</c><c> new</c><c> data</c>
to tell them about it and share new data
or<c> if</c><c> they've</c><c> mentioned</c><c> a</c><c> specific</c>
or if they've mentioned a specific
tactic<c> like</c><c> the</c><c> 50</c><c> 30</c><c> 20</c><c> budget</c><c> rule</c>
tactic like the 50 30 20 budget rule
then<c> you</c><c> can</c><c> use</c><c> that</c><c> to</c><c> set</c><c> the</c><c> context</c>
then you can use that to set the context
of<c> the</c><c> conversation</c><c> now</c><c> finding</c><c> a</c><c> value</c>
of the conversation now finding a value
proposition<c> that</c><c> appeals</c><c> to</c><c> the</c><c> majority</c>
proposition that appeals to the majority
is<c> the</c><c> tough</c><c> part</c><c> because</c><c> value</c><c> is</c>
is the tough part because value is
subjective<c> to</c><c> the</c><c> person</c><c> receiving</c><c> the</c>
subjective to the person receiving the
email<c> but</c><c> because</c><c> the</c><c> hybrid</c><c> approach</c>
email but because the hybrid approach
forces<c> you</c><c> to</c><c> segment</c><c> prospects</c><c> your</c>
forces you to segment prospects your
value<c> propositions</c><c> can</c><c> be</c><c> more</c><c> impactful</c>
value propositions can be more impactful
because<c> of</c><c> the</c><c> similar</c><c> attributes</c><c> that</c>
because of the similar attributes that
prospects<c> have</c><c> in</c><c> a</c><c> given</c><c> segment</c><c> now</c>
prospects have in a given segment now
there's<c> no</c><c> set</c><c> list</c><c> of</c><c> value</c>
there's no set list of value
propositions<c> because</c><c> it</c><c> depends</c><c> highly</c>
propositions because it depends highly
on<c> the</c><c> context</c><c> of</c><c> your</c><c> linkable</c><c> point</c>
on the context of your linkable point
but<c> a</c><c> good</c><c> way</c><c> to</c><c> start</c><c> brainstorming</c>
but a good way to start brainstorming
value<c> props</c><c> is</c><c> to</c><c> think</c><c> about</c><c> how</c><c> your</c>
value props is to think about how your
reason<c> for</c><c> contact</c><c> impacts</c><c> prospects</c><c> and</c>
reason for contact impacts prospects and
their<c> audiences</c>
their audiences
for<c> example</c><c> a</c><c> while</c><c> back</c><c> i</c><c> was</c><c> working</c>
for example a while back i was working
on<c> a</c><c> natural</c><c> health</c><c> site</c><c> and</c><c> noticed</c>
on a natural health site and noticed
that<c> an</c><c> article</c><c> from</c><c> a</c><c> large</c><c> publication</c>
that an article from a large publication
was<c> recommending</c><c> to</c><c> consume</c><c> cinnamon</c><c> to</c>
was recommending to consume cinnamon to
lose<c> weight</c><c> because</c><c> of</c><c> a</c><c> chemical</c>
lose weight because of a chemical
compound<c> called</c><c> cinnamaldehyde</c><c> now</c><c> a</c>
compound called cinnamaldehyde now a
top-leading<c> essential</c><c> oils</c><c> expert</c>
top-leading essential oils expert
specifically<c> states</c><c> in</c><c> his</c><c> book</c><c> that</c><c> you</c>
specifically states in his book that you
should<c> not</c><c> consume</c><c> too</c><c> much</c>
should not consume too much
cinnamaldehyde<c> because</c><c> it</c><c> can</c><c> kill</c><c> you</c>
cinnamaldehyde because it can kill you
so<c> how</c><c> many</c><c> people</c><c> are</c><c> saying</c><c> this</c>
so how many people are saying this
well<c> with</c><c> a</c><c> search</c><c> like</c><c> this</c><c> in</c><c> content</c>
well with a search like this in content
explorer<c> you'll</c><c> see</c><c> that</c><c> there</c><c> are</c>
explorer you'll see that there are
hundreds<c> of</c><c> pages</c><c> so</c><c> we</c><c> have</c><c> our</c><c> reason</c>
hundreds of pages so we have our reason
for<c> contact</c><c> that's</c><c> going</c><c> to</c><c> set</c><c> the</c>
for contact that's going to set the
context<c> of</c><c> our</c><c> email</c>
context of our email
now<c> how</c><c> does</c><c> this</c><c> impact</c><c> prospects</c><c> in</c>
now how does this impact prospects in
their<c> audience</c><c> and</c><c> does</c><c> it</c><c> impact</c><c> them</c>
their audience and does it impact them
enough<c> to</c><c> make</c><c> an</c><c> edit</c><c> to</c><c> their</c><c> post</c><c> and</c>
enough to make an edit to their post and
potentially<c> link</c><c> to</c><c> us</c>
potentially link to us
well<c> if</c><c> someone</c><c> follows</c><c> their</c><c> tips</c><c> there</c>
well if someone follows their tips there
could<c> potentially</c><c> be</c><c> lost</c><c> lives</c><c> in</c>
could potentially be lost lives in
lawsuits<c> so</c><c> in</c><c> my</c><c> eyes</c><c> there</c><c> was</c>
lawsuits so in my eyes there was
potential<c> for</c><c> a</c><c> pretty</c><c> strong</c><c> pitch</c>
potential for a pretty strong pitch
so<c> i</c><c> actually</c><c> updated</c><c> my</c><c> page</c><c> on</c>
so i actually updated my page on
cinnamon<c> essential</c><c> oil</c><c> stating</c><c> these</c>
cinnamon essential oil stating these
facts<c> and</c><c> contacted</c><c> prospects</c><c> letting</c>
facts and contacted prospects letting
them<c> know</c><c> of</c><c> potential</c><c> dangers</c><c> in</c><c> their</c>
them know of potential dangers in their
content<c> i</c><c> also</c><c> shared</c><c> a</c><c> link</c><c> to</c><c> the</c><c> 100</c>
content i also shared a link to the 100
plus<c> book</c><c> and</c><c> a</c><c> page</c><c> number</c><c> as</c><c> a</c>
plus book and a page number as a
reference<c> to</c><c> strengthen</c><c> my</c><c> pitch</c>
reference to strengthen my pitch
and<c> of</c><c> course</c><c> i</c><c> offer</c><c> the</c><c> tldr</c><c> which</c><c> was</c>
and of course i offer the tldr which was
written<c> in</c><c> my</c><c> post</c><c> which</c><c> could</c><c> be</c>
written in my post which could be
accessed<c> for</c><c> free</c>
accessed for free
as<c> for</c><c> the</c><c> results</c><c> i</c><c> was</c><c> able</c><c> to</c><c> secure</c>
as for the results i was able to secure
some<c> top-notch</c><c> links</c><c> from</c><c> big</c>
some top-notch links from big
publications<c> with</c><c> an</c><c> almost</c><c> 20</c>
publications with an almost 20
conversion<c> rate</c><c> now</c><c> it's</c><c> important</c><c> to</c>
conversion rate now it's important to
note<c> that</c><c> my</c><c> email</c><c> was</c><c> not</c><c> about</c>
note that my email was not about
inducing<c> fear</c><c> into</c><c> prospects</c><c> it</c><c> was</c>
inducing fear into prospects it was
written<c> to</c><c> highlight</c><c> the</c><c> importance</c><c> of</c>
written to highlight the importance of
updating<c> their</c><c> content</c><c> so</c><c> my</c><c> link</c>
updating their content so my link
outreach<c> was</c><c> actually</c><c> fun</c><c> to</c><c> do</c><c> and</c><c> it</c>
outreach was actually fun to do and it
was<c> well</c><c> received</c><c> now</c><c> pitch</c><c> angles</c><c> don't</c>
was well received now pitch angles don't
always<c> have</c><c> to</c><c> be</c><c> about</c><c> life</c><c> or</c><c> death</c>
always have to be about life or death
and<c> they</c><c> won't</c><c> always</c><c> be</c><c> this</c><c> strong</c><c> but</c>
and they won't always be this strong but
sometimes<c> that</c><c> isn't</c><c> even</c><c> necessary</c><c> to</c>
sometimes that isn't even necessary to
get<c> good</c><c> results</c>
get good results
i'll<c> give</c><c> you</c><c> an</c><c> example</c><c> from</c><c> our</c><c> seo</c>
i'll give you an example from our seo
stats<c> campaign</c>
stats campaign
as<c> a</c><c> quick</c><c> refresher</c><c> we</c><c> noticed</c><c> that</c><c> a</c>
as a quick refresher we noticed that a
competing<c> page</c><c> had</c><c> a</c><c> ton</c><c> of</c><c> backlinks</c>
competing page had a ton of backlinks
because<c> of</c><c> the</c><c> stat</c><c> 93</c><c> of</c><c> online</c>
because of the stat 93 of online
experiences<c> begin</c><c> with</c><c> a</c><c> search</c><c> engine</c>
experiences begin with a search engine
and<c> that's</c><c> that</c><c> was</c><c> super</c><c> outdated</c><c> and</c>
and that's that was super outdated and
not<c> even</c><c> on</c><c> the</c><c> target</c><c> page</c><c> making</c><c> all</c>
not even on the target page making all
links<c> based</c><c> on</c><c> that</c><c> stat</c><c> irrelevant</c><c> now</c>
links based on that stat irrelevant now
the<c> reason</c><c> for</c><c> contact</c><c> is</c><c> that</c><c> the</c><c> 93</c>
the reason for contact is that the 93
stat<c> they</c><c> mentioned</c><c> isn't</c><c> on</c><c> the</c><c> page</c>
stat they mentioned isn't on the page
but<c> to</c><c> be</c><c> frank</c><c> this</c><c> reason</c><c> is</c><c> no</c><c> better</c>
but to be frank this reason is no better
than<c> saying</c><c> you</c><c> have</c><c> a</c><c> broken</c><c> link</c><c> so</c>
than saying you have a broken link so
how<c> does</c><c> this</c><c> impact</c><c> prospects</c><c> in</c><c> their</c>
how does this impact prospects in their
audience
well<c> the</c><c> truth</c><c> is</c><c> that</c><c> most</c><c> people</c><c> won't</c>
well the truth is that most people won't
care<c> because</c><c> everyone</c><c> has</c><c> outdated</c>
care because everyone has outdated
content<c> on</c><c> their</c><c> site</c><c> and</c><c> it's</c>
content on their site and it's
impossible<c> to</c><c> keep</c><c> everything</c><c> up</c><c> to</c><c> date</c>
impossible to keep everything up to date
at<c> all</c><c> times</c><c> so</c><c> the</c><c> angle</c><c> we</c><c> went</c><c> with</c>
at all times so the angle we went with
was<c> to</c><c> tell</c><c> them</c><c> that</c><c> the</c><c> page</c><c> they're</c>
was to tell them that the page they're
linking<c> to</c><c> doesn't</c><c> even</c><c> mention</c><c> the</c><c> stat</c>
linking to doesn't even mention the stat
and<c> we</c><c> accentuated</c><c> how</c><c> outdated</c><c> it</c><c> is</c>
and we accentuated how outdated it is
we<c> said</c><c> something</c><c> along</c><c> the</c><c> lines</c><c> of</c>
we said something along the lines of
that<c> stat</c><c> is</c><c> actually</c><c> 14</c><c> years</c><c> old</c>
that stat is actually 14 years old
more<c> recent</c><c> research</c><c> suggests</c><c> that</c><c> this</c>
more recent research suggests that this
number<c> has</c><c> gone</c><c> down</c><c> to</c><c> 68</c><c> percent</c>
number has gone down to 68 percent
because<c> of</c><c> x</c><c> y</c><c> and</c><c> z</c>
because of x y and z
in<c> other</c><c> words</c><c> our</c><c> value</c><c> prop</c><c> was</c><c> fresh</c>
in other words our value prop was fresh
data<c> to</c><c> keep</c><c> your</c><c> content</c><c> up</c><c> to</c><c> date</c>
data to keep your content up to date
as<c> a</c><c> result</c><c> we</c><c> had</c><c> a</c><c> conversion</c><c> rate</c><c> of</c>
as a result we had a conversion rate of
6.8<c> on</c><c> this</c><c> campaign</c><c> with</c><c> no</c><c> follow-up</c>
6.8 on this campaign with no follow-up
emails
not<c> bad</c><c> but</c><c> not</c><c> great</c><c> so</c><c> how</c><c> could</c><c> we</c>
not bad but not great so how could we
have<c> made</c><c> this</c><c> appeal</c><c> to</c><c> more</c><c> people</c>
have made this appeal to more people
well<c> seeing</c><c> as</c><c> there</c><c> was</c><c> a</c><c> huge</c><c> change</c>
well seeing as there was a huge change
in<c> the</c><c> data</c><c> point</c><c> 93</c><c> to</c><c> 68</c>
in the data point 93 to 68
one<c> thing</c><c> we</c><c> could</c><c> have</c><c> done</c><c> was</c><c> to</c>
one thing we could have done was to
offer<c> to</c><c> rewrite</c><c> a</c><c> paragraph</c><c> or</c><c> part</c><c> of</c>
offer to rewrite a paragraph or part of
their<c> article</c><c> to</c><c> make</c><c> it</c><c> reflect</c><c> current</c>
their article to make it reflect current
data<c> better</c><c> whether</c><c> they</c><c> linked</c><c> to</c><c> us</c><c> or</c>
data better whether they linked to us or
not
this<c> isn't</c><c> the</c><c> strongest</c><c> pitch</c><c> but</c><c> in</c><c> my</c>
this isn't the strongest pitch but in my
opinion<c> it's</c><c> better</c><c> than</c><c> what</c><c> we</c><c> had</c>
opinion it's better than what we had
before<c> so</c><c> bottom</c><c> line</c><c> when</c><c> you're</c><c> coming</c>
before so bottom line when you're coming
up<c> with</c><c> value</c><c> propositions</c><c> try</c><c> and</c>
up with value propositions try and
brainstorm<c> ideas</c><c> by</c><c> segment</c><c> use</c><c> your</c>
brainstorm ideas by segment use your
reason<c> for</c><c> contact</c><c> as</c><c> a</c><c> starting</c><c> point</c>
reason for contact as a starting point
to<c> understand</c><c> how</c><c> linking</c><c> to</c><c> you</c><c> will</c>
to understand how linking to you will
impact<c> prospects</c><c> and</c><c> benefit</c><c> their</c>
impact prospects and benefit their
audience<c> it's</c><c> not</c><c> an</c><c> easy</c><c> exercise</c><c> but</c>
audience it's not an easy exercise but
you'll<c> find</c><c> that</c><c> strong</c><c> value</c>
you'll find that strong value
propositions<c> that</c><c> are</c><c> tied</c><c> to</c><c> your</c>
propositions that are tied to your
linkable<c> point</c><c> will</c><c> a</c><c> create</c><c> a</c><c> very</c><c> easy</c>
linkable point will a create a very easy
to<c> write</c><c> outreach</c><c> email</c><c> and</c><c> b</c>
to write outreach email and b
can<c> lead</c><c> to</c><c> incredible</c><c> conversion</c><c> rates</c>
can lead to incredible conversion rates
for<c> link</c><c> acquisition</c><c> now</c><c> when</c><c> people</c><c> use</c>
for link acquisition now when people use
templates<c> the</c><c> result</c><c> is</c><c> usually</c><c> a</c>
templates the result is usually a
robotic<c> sounding</c><c> email</c><c> and</c><c> that's</c><c> likely</c>
robotic sounding email and that's likely
the<c> reason</c><c> why</c><c> the</c><c> majority</c><c> of</c><c> outreach</c>
the reason why the majority of outreach
emails<c> in</c><c> your</c><c> inbox</c><c> seem</c><c> like</c><c> spam</c>
emails in your inbox seem like spam
so<c> in</c><c> the</c><c> next</c><c> lesson</c><c> i'm</c><c> going</c><c> to</c><c> give</c>
so in the next lesson i'm going to give
you<c> some</c><c> tips</c><c> and</c><c> exercises</c><c> to</c><c> write</c>
you some tips and exercises to write
templated<c> outreach</c><c> emails</c><c> that</c><c> don't</c>
templated outreach emails that don't
sound<c> generic</c>
in<c> this</c><c> lesson</c><c> we're</c><c> going</c><c> to</c><c> talk</c><c> about</c>
in this lesson we're going to talk about
writing<c> templated</c><c> outreach</c><c> emails</c><c> that</c>
writing templated outreach emails that
are<c> personalized</c><c> and</c><c> don't</c><c> feel</c><c> or</c><c> sound</c>
are personalized and don't feel or sound
too<c> templated</c><c> now</c><c> why</c><c> does</c><c> this</c><c> matter</c>
too templated now why does this matter
well<c> link</c><c> building</c><c> is</c><c> often</c><c> looked</c><c> at</c><c> as</c>
well link building is often looked at as
a<c> spammy</c><c> tactic</c><c> from</c><c> both</c><c> seo</c><c> outsiders</c>
a spammy tactic from both seo outsiders
and<c> insiders</c><c> and</c><c> for</c><c> good</c><c> reason</c><c> people</c>
and insiders and for good reason people
are<c> sending</c><c> emails</c><c> like</c><c> this</c><c> that</c><c> sound</c>
are sending emails like this that sound
like<c> they</c><c> were</c><c> swiped</c><c> from</c><c> templates</c><c> on</c>
like they were swiped from templates on
blog<c> posts</c><c> they're</c><c> disingenuous</c><c> and</c>
blog posts they're disingenuous and
clearly<c> transactional</c><c> now</c><c> if</c><c> you're</c>
clearly transactional now if you're
sending<c> these</c><c> generic</c><c> templated</c><c> emails</c>
sending these generic templated emails
your<c> chances</c><c> of</c><c> standing</c><c> out</c><c> are</c><c> slim</c>
your chances of standing out are slim
and<c> link</c><c> building</c><c> is</c><c> truly</c><c> only</c><c> a</c>
and link building is truly only a
numbers<c> game</c>
numbers game
in<c> other</c><c> words</c><c> emails</c><c> like</c><c> this</c><c> are</c><c> more</c>
in other words emails like this are more
likely<c> to</c><c> get</c><c> marked</c><c> as</c><c> spam</c><c> than</c><c> to</c>
likely to get marked as spam than to
lead<c> to</c><c> a</c><c> link</c>
lead to a link
now<c> there's</c><c> no</c><c> video</c><c> book</c><c> blog</c><c> post</c><c> or</c>
now there's no video book blog post or
course<c> that's</c><c> going</c><c> to</c><c> make</c><c> you</c><c> a</c><c> master</c>
course that's going to make you a master
writer<c> of</c><c> outreach</c><c> emails</c>
writer of outreach emails
practice<c> and</c><c> feedback</c><c> are</c><c> what</c><c> will</c><c> help</c>
practice and feedback are what will help
you<c> get</c><c> better</c><c> at</c><c> the</c><c> skill</c><c> and</c><c> for</c><c> that</c>
you get better at the skill and for that
reason<c> i'm</c><c> going</c><c> to</c><c> walk</c><c> you</c><c> through</c>
reason i'm going to walk you through
some<c> examples</c><c> and</c><c> an</c><c> exercise</c><c> to</c><c> help</c>
some examples and an exercise to help
you<c> get</c><c> your</c><c> reps</c><c> in</c>
you get your reps in
but<c> before</c><c> we</c><c> get</c><c> to</c><c> this</c><c> exercise</c><c> let's</c>
but before we get to this exercise let's
look<c> at</c><c> a</c><c> typical</c><c> templated</c><c> email</c><c> and</c>
look at a typical templated email and
talk<c> about</c><c> why</c><c> it</c><c> sounds</c><c> templated</c>
talk about why it sounds templated
so<c> in</c><c> my</c><c> opinion</c><c> a</c><c> huge</c><c> reason</c><c> for</c><c> these</c>
so in my opinion a huge reason for these
robotic<c> sounding</c><c> emails</c><c> is</c><c> that</c><c> people</c>
robotic sounding emails is that people
focus<c> on</c><c> creating</c><c> templates</c><c> rather</c><c> than</c>
focus on creating templates rather than
writing<c> emails</c><c> and</c><c> when</c><c> you</c><c> work</c><c> off</c><c> of</c>
writing emails and when you work off of
a<c> template</c><c> you're</c><c> basically</c><c> searching</c>
a template you're basically searching
for<c> pre-defined</c><c> personalization</c><c> fields</c>
for pre-defined personalization fields
to<c> satisfy</c><c> the</c><c> template</c><c> when</c><c> in</c><c> reality</c>
to satisfy the template when in reality
it<c> should</c><c> be</c><c> the</c><c> other</c><c> way</c><c> around</c>
it should be the other way around
for<c> example</c><c> a</c><c> template</c><c> might</c><c> look</c><c> like</c>
for example a template might look like
this
hi<c> name</c><c> i</c><c> was</c><c> reading</c><c> your</c><c> post</c><c> on</c><c> topic</c>
hi name i was reading your post on topic
and<c> really</c><c> liked</c><c> how</c><c> you</c><c> mentioned</c>
and really liked how you mentioned
something<c> that</c><c> you</c><c> liked</c>
something that you liked
no<c> matter</c><c> what</c><c> you</c><c> put</c><c> into</c><c> these</c><c> blanks</c>
no matter what you put into these blanks
it's<c> going</c><c> to</c><c> sound</c><c> unnatural</c>
it's going to sound unnatural
now<c> a</c><c> much</c><c> better</c><c> way</c><c> to</c><c> do</c><c> this</c><c> is</c><c> to</c>
now a much better way to do this is to
write<c> a</c><c> personalized</c><c> email</c><c> to</c><c> one</c><c> of</c>
write a personalized email to one of
your<c> prospects</c><c> and</c><c> then</c><c> extract</c>
your prospects and then extract
personalization<c> fields</c><c> if</c><c> any</c><c> to</c><c> see</c><c> if</c>
personalization fields if any to see if
it<c> can</c><c> be</c><c> templated</c><c> here's</c><c> what</c><c> an</c><c> email</c>
it can be templated here's what an email
might<c> look</c><c> like</c>
might look like
hey<c> frank</c><c> wondering</c><c> if</c><c> you've</c><c> tried</c>
hey frank wondering if you've tried
broken<c> link</c><c> building</c><c> since</c><c> you</c><c> wrote</c>
broken link building since you wrote
this<c> post</c><c> in</c><c> 2019</c><c> it</c><c> seems</c><c> i</c><c> know</c><c> that</c>
this post in 2019 it seems i know that
the<c> forbes</c><c> writer</c><c> you</c><c> mentioned</c><c> said</c>
the forbes writer you mentioned said
they<c> converted</c><c> links</c><c> at</c><c> 20</c>
they converted links at 20
but<c> boy</c><c> oh</c><c> boy</c><c> it's</c><c> tough</c><c> to</c><c> believe</c><c> you</c>
but boy oh boy it's tough to believe you
can<c> still</c><c> convert</c><c> links</c><c> like</c><c> that</c><c> today</c>
can still convert links like that today
with<c> blb</c>
with blb
so<c> if</c><c> we</c><c> extract</c><c> the</c><c> personalization</c>
so if we extract the personalization
fields<c> from</c><c> the</c><c> sample</c><c> then</c><c> we</c><c> need</c><c> to</c>
fields from the sample then we need to
find<c> the</c><c> url</c><c> of</c><c> the</c><c> contacts</c><c> page</c><c> the</c>
find the url of the contacts page the
publishing<c> date</c><c> the</c><c> competing</c><c> pages</c>
publishing date the competing pages
company<c> name</c><c> and</c><c> the</c><c> 20</c><c> part</c>
company name and the 20 part
now<c> the</c><c> beautiful</c><c> thing</c><c> about</c><c> the</c><c> hybrid</c>
now the beautiful thing about the hybrid
method<c> is</c><c> that</c><c> all</c><c> of</c><c> these</c>
method is that all of these
personalization<c> fields</c><c> aside</c><c> from</c><c> the</c>
personalization fields aside from the
year<c> of</c><c> publishing</c><c> can</c><c> be</c><c> easily</c>
year of publishing can be easily
templated<c> because</c><c> we're</c><c> sending</c><c> emails</c>
templated because we're sending emails
to<c> segments</c>
to segments
for<c> example</c><c> our</c><c> segment</c><c> for</c><c> the</c><c> example</c>
for example our segment for the example
we<c> just</c><c> went</c><c> through</c><c> would</c><c> be</c><c> people</c><c> who</c>
we just went through would be people who
linked<c> to</c><c> forbes</c><c> hypothetical</c><c> page</c><c> on</c>
linked to forbes hypothetical page on
broken<c> link</c><c> building</c><c> because</c><c> of</c><c> their</c><c> 20</c>
broken link building because of their 20
success<c> rate</c><c> now</c><c> if</c><c> we</c><c> were</c><c> to</c>
success rate now if we were to
templatize<c> this</c><c> email</c><c> it</c><c> looks</c><c> something</c>
templatize this email it looks something
like<c> this</c>
like this
hey<c> name</c><c> wondering</c><c> if</c><c> you've</c><c> tried</c>
hey name wondering if you've tried
broken<c> link</c><c> building</c><c> since</c><c> you</c><c> wrote</c>
broken link building since you wrote
this<c> post</c><c> in</c><c> year</c><c> it</c><c> seems</c>
this post in year it seems
and<c> we</c><c> linked</c><c> to</c><c> the</c><c> prospect's</c><c> url</c><c> with</c>
and we linked to the prospect's url with
some<c> html</c><c> in</c><c> a</c><c> merge</c><c> field</c>
some html in a merge field
and<c> everything</c><c> after</c><c> that</c><c> will</c><c> be</c><c> the</c>
and everything after that will be the
same<c> because</c><c> we're</c><c> only</c><c> sending</c><c> this</c>
same because we're only sending this
email<c> to</c><c> our</c><c> 20</c><c> segment</c>
email to our 20 segment
now<c> if</c><c> you</c><c> struggle</c><c> to</c><c> write</c><c> natural</c>
now if you struggle to write natural
outreach<c> emails</c><c> you</c><c> can</c><c> do</c><c> the</c><c> simple</c>
outreach emails you can do the simple
exercise<c> of</c><c> writing</c><c> an</c><c> email</c><c> and</c>
exercise of writing an email and
extracting<c> merge</c><c> fields</c><c> from</c><c> it</c><c> let's</c>
extracting merge fields from it let's
dig<c> deeper</c><c> into</c><c> the</c><c> exercise</c><c> and</c><c> write</c>
dig deeper into the exercise and write
an<c> email</c><c> together</c><c> but</c><c> first</c><c> we</c><c> need</c><c> a</c>
an email together but first we need a
scenario<c> to</c><c> work</c><c> with</c>
scenario to work with
let's<c> say</c><c> that</c><c> you</c><c> have</c><c> a</c><c> personal</c>
let's say that you have a personal
finance<c> blog</c><c> and</c><c> you</c><c> wrote</c><c> an</c><c> awesome</c>
finance blog and you wrote an awesome
post<c> on</c><c> budgeting</c><c> now</c><c> as</c><c> you're</c>
post on budgeting now as you're
researching<c> a</c><c> competing</c><c> pages</c><c> link</c>
researching a competing pages link
profile<c> you</c><c> notice</c><c> that</c><c> a</c><c> good</c><c> chunk</c><c> of</c>
profile you notice that a good chunk of
their<c> links</c><c> are</c><c> attributable</c><c> to</c><c> a</c><c> point</c>
their links are attributable to a point
around<c> the</c><c> 50</c><c> 30</c><c> 20</c><c> budgeting</c><c> method</c>
around the 50 30 20 budgeting method
now<c> for</c><c> illustration</c><c> purposes</c><c> we'll</c><c> say</c>
now for illustration purposes we'll say
that<c> you</c><c> have</c><c> a</c><c> way</c><c> better</c><c> budgeting</c>
that you have a way better budgeting
method<c> that</c><c> you</c><c> created</c>
method that you created
so<c> a</c><c> rough</c><c> pitch</c><c> angle</c><c> can</c><c> be</c><c> something</c>
so a rough pitch angle can be something
like<c> the</c><c> 50</c><c> 30</c><c> 20</c><c> budget</c><c> rule</c><c> sucks</c><c> i</c>
like the 50 30 20 budget rule sucks i
made<c> this</c><c> awesome</c><c> new</c><c> method</c><c> that</c><c> you're</c>
made this awesome new method that you're
going<c> to</c><c> love</c><c> because</c><c> of</c><c> x</c><c> y</c><c> and</c><c> z</c>
going to love because of x y and z
great<c> we</c><c> have</c><c> a</c><c> segment</c><c> to</c><c> work</c><c> with</c><c> and</c>
great we have a segment to work with and
it's<c> time</c><c> to</c><c> start</c><c> drafting</c><c> our</c><c> email</c>
it's time to start drafting our email
the<c> first</c><c> thing</c><c> to</c><c> do</c><c> in</c><c> this</c><c> exercise</c>
the first thing to do in this exercise
is<c> to</c><c> choose</c><c> one</c><c> prospect</c><c> from</c><c> your</c>
is to choose one prospect from your
segment<c> and</c><c> write</c><c> an</c><c> email</c><c> to</c><c> them</c><c> as</c><c> if</c>
segment and write an email to them as if
they're<c> a</c><c> friend</c><c> let's</c><c> choose</c><c> this</c><c> one</c>
they're a friend let's choose this one
now<c> the</c><c> page</c><c> is</c><c> clearly</c><c> recommending</c><c> to</c>
now the page is clearly recommending to
use<c> the</c><c> 50</c><c> 30</c><c> 20</c><c> budget</c><c> rule</c><c> and</c><c> again</c>
use the 50 30 20 budget rule and again
our<c> hypothetical</c><c> post</c><c> has</c><c> a</c><c> better</c>
our hypothetical post has a better
method<c> let's</c><c> call</c><c> it</c><c> the</c><c> 40</c><c> 10</c><c> 10</c><c> 40</c>
method let's call it the 40 10 10 40
rule
so<c> as</c><c> a</c><c> first</c><c> draft</c><c> i</c><c> might</c><c> write</c><c> yo</c>
so as a first draft i might write yo
quick<c> question</c><c> i'm</c><c> seeing</c><c> that</c><c> you</c>
quick question i'm seeing that you
recommend<c> the</c><c> 50</c><c> 30</c><c> 20</c><c> budget</c><c> rule</c><c> on</c>
recommend the 50 30 20 budget rule on
your<c> blog</c><c> are</c><c> you</c><c> personally</c><c> using</c><c> this</c>
your blog are you personally using this
because<c> i</c><c> think</c><c> it's</c><c> a</c><c> super</c><c> impractical</c>
because i think it's a super impractical
way<c> for</c><c> millennials</c><c> to</c><c> save</c><c> with</c>
way for millennials to save with
mortgage<c> payments</c><c> kids</c><c> college</c><c> funds</c><c> etc</c>
mortgage payments kids college funds etc
basically<c> the</c><c> money</c><c> printers</c><c> are</c><c> going</c>
basically the money printers are going
burr
if<c> interested</c><c> i</c><c> wrote</c><c> about</c><c> why</c><c> the</c><c> 50</c>
if interested i wrote about why the 50
30<c> 20</c><c> budget</c><c> rule</c><c> is</c><c> impractical</c><c> and</c><c> an</c>
30 20 budget rule is impractical and an
alternative<c> method</c><c> on</c><c> my</c><c> blog</c><c> which</c><c> is</c>
alternative method on my blog which is
better<c> for</c><c> millennials</c><c> the</c><c> 40</c><c> 10</c><c> 10</c><c> 40</c>
better for millennials the 40 10 10 40
rule<c> there's</c><c> a</c><c> spreadsheet</c><c> in</c><c> there</c><c> too</c>
rule there's a spreadsheet in there too
if<c> you</c><c> want</c><c> to</c><c> give</c><c> it</c><c> a</c><c> shot</c><c> let</c><c> me</c>
if you want to give it a shot let me
know<c> what</c><c> you</c><c> think</c><c> and</c><c> a</c><c> link</c><c> to</c><c> my</c>
know what you think and a link to my
post<c> would</c><c> be</c><c> super</c><c> appreciated</c><c> if</c><c> you</c>
post would be super appreciated if you
agree<c> with</c><c> my</c><c> method</c><c> and</c><c> if</c><c> you</c><c> don't</c>
agree with my method and if you don't
fight<c> me</c><c> kidding</c><c> miss</c><c> you</c><c> sam</c><c> this</c><c> is</c>
fight me kidding miss you sam this is
obviously<c> far</c><c> from</c><c> what</c><c> you</c><c> might</c><c> send</c>
obviously far from what you might send
to<c> someone</c><c> but</c><c> the</c><c> point</c><c> of</c><c> this</c><c> step</c><c> is</c>
to someone but the point of this step is
to<c> a</c>
to a
break<c> away</c><c> from</c><c> templates</c><c> so</c><c> you</c><c> sound</c><c> a</c>
break away from templates so you sound a
little<c> bit</c><c> more</c><c> like</c><c> yourself</c><c> and</c><c> b</c>
little bit more like yourself and b
to<c> go</c><c> in</c><c> with</c><c> the</c><c> mentality</c><c> of</c>
to go in with the mentality of
delivering<c> value</c><c> because</c><c> that's</c><c> what</c>
delivering value because that's what
friends<c> do</c><c> for</c><c> each</c><c> other</c>
friends do for each other
alright<c> so</c><c> that</c><c> email</c><c> took</c><c> me</c><c> around</c>
alright so that email took me around
four<c> minutes</c><c> to</c><c> write</c><c> so</c><c> i'm</c><c> going</c><c> to</c>
four minutes to write so i'm going to
move<c> on</c><c> to</c><c> step</c><c> two</c><c> which</c><c> is</c><c> to</c><c> go</c>
move on to step two which is to go
through<c> your</c><c> first</c><c> round</c><c> of</c><c> edits</c>
through your first round of edits
and<c> at</c><c> this</c><c> stage</c><c> you'll</c><c> want</c><c> to</c><c> remove</c>
and at this stage you'll want to remove
any<c> empty</c><c> statements</c><c> false</c><c> flattery</c><c> and</c>
any empty statements false flattery and
language<c> you</c><c> typically</c><c> wouldn't</c><c> use</c><c> with</c>
language you typically wouldn't use with
a<c> stranger</c>
a stranger
so<c> i'll</c><c> change</c><c> yo</c>
so i'll change yo
to<c> hey</c><c> frank</c>
to hey frank
and<c> remove</c><c> the</c><c> quick</c><c> question</c><c> part</c>
and remove the quick question part
because<c> it's</c><c> kind</c><c> of</c><c> pointless</c><c> to</c><c> have</c>
because it's kind of pointless to have
now<c> this</c><c> part</c><c> where</c><c> i</c><c> say</c><c> that</c><c> it's</c><c> a</c>
now this part where i say that it's a
super<c> impractical</c><c> way</c><c> to</c><c> budget</c><c> comes</c>
super impractical way to budget comes
off<c> a</c><c> bit</c><c> strong</c><c> and</c><c> arrogant</c><c> so</c><c> i'll</c>
off a bit strong and arrogant so i'll
change<c> it</c><c> to</c>
change it to
are<c> you</c><c> using</c><c> this</c><c> method</c><c> because</c><c> i've</c>
are you using this method because i've
personally<c> found</c><c> it</c><c> to</c><c> be</c><c> an</c><c> impractical</c>
personally found it to be an impractical
way<c> for</c><c> millennials</c><c> to</c><c> save</c><c> with</c>
way for millennials to save with
mortgage<c> payments</c><c> kids</c><c> college</c><c> funds</c><c> etc</c>
mortgage payments kids college funds etc
and<c> in</c><c> my</c><c> opinion</c><c> this</c><c> personal</c><c> angle</c>
and in my opinion this personal angle
changes<c> the</c><c> context</c><c> from</c>
changes the context from
people<c> who</c><c> use</c><c> this</c><c> method</c><c> are</c><c> dumb</c>
people who use this method are dumb
to<c> it</c><c> didn't</c><c> work</c><c> for</c><c> me</c>
to it didn't work for me
now<c> the</c><c> money</c><c> printer's</c><c> going</c><c> burr</c><c> part</c>
now the money printer's going burr part
is<c> a</c><c> finance</c><c> meme</c><c> related</c><c> to</c><c> the</c><c> federal</c>
is a finance meme related to the federal
government<c> printing</c><c> money</c><c> which</c><c> has</c><c> led</c>
government printing money which has led
to<c> asset</c><c> inflation</c>
to asset inflation
it<c> doesn't</c><c> really</c><c> sit</c><c> well</c><c> with</c><c> me</c><c> so</c>
it doesn't really sit well with me so
i'll<c> change</c><c> this</c><c> line</c><c> to</c>
i'll change this line to
with<c> rising</c><c> inflation</c><c> in</c><c> wages</c><c> having</c>
with rising inflation in wages having
barely<c> budged</c><c> allocating</c><c> 30</c><c> to</c><c> once</c><c> and</c>
barely budged allocating 30 to once and
20<c> to</c><c> savings</c><c> seems</c><c> like</c><c> a</c><c> recipe</c><c> for</c>
20 to savings seems like a recipe for
disaster
the<c> next</c><c> part</c><c> seems</c><c> fine</c><c> at</c><c> first</c><c> read</c>
the next part seems fine at first read
but<c> the</c><c> lmk</c><c> part</c><c> that</c><c> comes</c><c> after</c><c> is</c><c> a</c>
but the lmk part that comes after is a
bit<c> too</c><c> informal</c><c> plus</c><c> let</c><c> me</c><c> know</c><c> what</c>
bit too informal plus let me know what
you<c> think</c><c> is</c><c> an</c><c> empty</c><c> statement</c><c> so</c><c> i'll</c>
you think is an empty statement so i'll
rework<c> the</c><c> sentence</c><c> to</c>
rework the sentence to
if<c> you</c><c> agree</c><c> with</c><c> my</c><c> method</c><c> a</c><c> mention</c><c> in</c>
if you agree with my method a mention in
your<c> post</c><c> would</c><c> be</c><c> super</c><c> appreciated</c>
your post would be super appreciated
alright<c> so</c><c> this</c><c> looks</c><c> okay</c><c> for</c><c> me</c><c> so</c>
alright so this looks okay for me so
i'll<c> move</c><c> on</c><c> to</c><c> the</c><c> next</c><c> step</c><c> which</c><c> is</c>
i'll move on to the next step which is
to<c> ask</c><c> someone</c><c> for</c><c> feedback</c><c> and</c><c> to</c><c> give</c>
to ask someone for feedback and to give
you<c> a</c><c> real</c><c> simulation</c><c> of</c><c> what</c><c> this</c><c> might</c>
you a real simulation of what this might
look<c> like</c><c> i</c><c> asked</c><c> my</c><c> friend</c><c> and</c><c> outreach</c>
look like i asked my friend and outreach
extraordinaire<c> bb</c><c> raven</c><c> for</c><c> input</c><c> let's</c>
extraordinaire bb raven for input let's
take<c> a</c><c> look</c><c> through</c><c> her</c><c> feedback</c>
take a look through her feedback
so<c> in</c><c> the</c><c> first</c><c> part</c><c> i'm</c><c> seeing</c><c> that</c>
so in the first part i'm seeing that
you'd<c> recommend</c><c> she</c><c> says</c><c> that</c><c> it's</c><c> good</c>
you'd recommend she says that it's good
to<c> get</c><c> straight</c><c> to</c><c> the</c><c> point</c><c> but</c><c> prefers</c>
to get straight to the point but prefers
to<c> use</c><c> some</c><c> sort</c><c> of</c><c> nicety</c><c> comment</c>
to use some sort of nicety comment
before<c> the</c><c> intro</c><c> to</c><c> make</c><c> it</c><c> sound</c><c> more</c>
before the intro to make it sound more
genuine<c> and</c><c> not</c><c> like</c><c> a</c><c> zillion</c><c> other</c>
genuine and not like a zillion other
emails<c> and</c><c> the</c><c> example</c><c> she</c><c> uses</c><c> is</c>
emails and the example she uses is
wishing<c> people</c><c> an</c><c> excellent</c><c> cup</c><c> of</c>
wishing people an excellent cup of
coffee
now<c> she's</c><c> not</c><c> talking</c><c> about</c><c> fake</c>
now she's not talking about fake
flattery<c> or</c><c> anything</c><c> like</c><c> that</c><c> if</c><c> you've</c>
flattery or anything like that if you've
ever<c> talked</c><c> with</c><c> bb</c><c> when</c><c> she</c><c> says</c><c> these</c>
ever talked with bb when she says these
things<c> like</c><c> hope</c><c> you</c><c> have</c><c> an</c><c> excellent</c>
things like hope you have an excellent
cup<c> of</c><c> coffee</c>
cup of coffee
i<c> think</c><c> she</c><c> actually</c><c> means</c><c> it</c><c> but</c><c> it's</c>
i think she actually means it but it's
just<c> not</c><c> me</c><c> so</c><c> i'm</c><c> not</c><c> going</c><c> to</c><c> take</c><c> her</c>
just not me so i'm not going to take her
suggestion<c> here</c><c> and</c><c> i</c><c> think</c><c> an</c><c> important</c>
suggestion here and i think an important
takeaway<c> from</c><c> this</c><c> is</c><c> that</c><c> you</c><c> shouldn't</c>
takeaway from this is that you shouldn't
try<c> to</c><c> sound</c><c> or</c><c> be</c><c> like</c><c> someone</c><c> else</c>
try to sound or be like someone else
because<c> it</c><c> will</c><c> surface</c><c> in</c><c> your</c><c> email</c>
because it will surface in your email
copy<c> and</c><c> play</c><c> against</c><c> you</c>
copy and play against you
alright<c> so</c><c> next</c><c> she</c><c> left</c><c> a</c><c> comment</c><c> on</c>
alright so next she left a comment on
this<c> part</c><c> your</c><c> blog</c>
this part your blog
and<c> she</c><c> suggests</c><c> using</c><c> the</c><c> brand's</c><c> name</c>
and she suggests using the brand's name
because<c> a</c><c> lot</c><c> of</c><c> link</c><c> builders</c><c> use</c><c> this</c>
because a lot of link builders use this
phrase<c> in</c><c> their</c><c> outreach</c>
phrase in their outreach
now<c> while</c><c> i</c><c> agree</c><c> on</c><c> the</c><c> whole</c><c> there</c><c> are</c>
now while i agree on the whole there are
two<c> reasons</c><c> why</c><c> i'm</c><c> hesitant</c><c> to</c><c> take</c><c> the</c>
two reasons why i'm hesitant to take the
suggestion<c> number</c><c> one</c><c> i</c><c> don't</c><c> think</c>
suggestion number one i don't think
it'll<c> be</c><c> worth</c><c> the</c><c> additional</c><c> effort</c><c> to</c>
it'll be worth the additional effort to
manually<c> format</c><c> each</c><c> person's</c><c> brand</c><c> name</c>
manually format each person's brand name
and<c> number</c><c> two</c>
and number two
emails<c> sometimes</c><c> look</c><c> more</c><c> templated</c><c> to</c>
emails sometimes look more templated to
me<c> when</c><c> people</c><c> use</c><c> a</c><c> personalization</c>
me when people use a personalization
field<c> here</c>
field here
for<c> example</c><c> if</c><c> i</c><c> had</c><c> a</c><c> blog</c><c> at</c><c> samo.com</c>
for example if i had a blog at samo.com
and<c> someone</c><c> said</c><c> i'm</c><c> seeing</c><c> that</c><c> you</c>
and someone said i'm seeing that you
recommend<c> the</c><c> 50</c><c> 30</c><c> 20</c><c> rule</c><c> on</c><c> the</c><c> sam</c>
recommend the 50 30 20 rule on the sam
oh<c> blog</c><c> it</c><c> just</c><c> sounds</c><c> weird</c><c> so</c><c> rather</c>
oh blog it just sounds weird so rather
than<c> potentially</c><c> over</c><c> complicating</c><c> this</c>
than potentially over complicating this
part<c> i'm</c><c> going</c><c> to</c><c> pass</c><c> on</c><c> the</c><c> suggestion</c>
part i'm going to pass on the suggestion
now<c> the</c><c> next</c><c> part</c><c> i</c><c> say</c><c> are</c><c> you</c><c> using</c>
now the next part i say are you using
this<c> method</c><c> because</c><c> i've</c><c> personally</c>
this method because i've personally
found<c> it</c><c> to</c><c> be</c><c> an</c><c> impractical</c><c> way</c>
found it to be an impractical way
and<c> bibi</c><c> brings</c><c> up</c><c> a</c><c> couple</c><c> of</c><c> great</c>
and bibi brings up a couple of great
points
first<c> she</c><c> says</c><c> that</c><c> i've</c><c> made</c><c> this</c><c> email</c>
first she says that i've made this email
about<c> me</c><c> and</c><c> the</c><c> site</c><c> owner</c><c> editor</c><c> when</c>
about me and the site owner editor when
it<c> should</c><c> be</c><c> centered</c><c> more</c><c> on</c><c> their</c>
it should be centered more on their
audience
agree
second<c> she</c><c> says</c><c> that</c><c> this</c><c> isn't</c><c> really</c><c> a</c>
second she says that this isn't really a
question<c> but</c><c> it's</c><c> actually</c><c> implicit</c>
question but it's actually implicit
criticism<c> and</c><c> the</c><c> example</c><c> she</c><c> uses</c><c> makes</c>
criticism and the example she uses makes
it<c> crystal</c><c> clear</c>
it crystal clear
are<c> you</c><c> still</c><c> using</c><c> hairspray</c><c> because</c><c> i</c>
are you still using hairspray because i
think<c> it's</c><c> bad</c><c> for</c><c> you</c><c> it</c><c> just</c><c> sounds</c>
think it's bad for you it just sounds
awful<c> so</c><c> i</c><c> think</c><c> this</c><c> needs</c><c> to</c><c> be</c>
awful so i think this needs to be
rewritten
now<c> the</c><c> next</c><c> comment</c><c> is</c><c> a</c><c> small</c><c> one</c><c> and</c>
now the next comment is a small one and
i<c> fully</c><c> agree</c><c> with</c><c> her</c><c> on</c><c> the</c><c> etc</c><c> part</c>
i fully agree with her on the etc part
she<c> says</c><c> it</c><c> just</c><c> adds</c><c> vagueness</c><c> to</c><c> the</c>
she says it just adds vagueness to the
statement<c> there's</c><c> no</c><c> denying</c><c> that</c><c> moving</c>
statement there's no denying that moving
on<c> the</c><c> part</c><c> where</c><c> i</c><c> say</c><c> if</c><c> interested</c>
on the part where i say if interested
she<c> suggests</c><c> a</c><c> small</c><c> edit</c><c> so</c><c> that</c><c> i'm</c>
she suggests a small edit so that i'm
speaking<c> directly</c><c> to</c><c> the</c><c> reader</c>
speaking directly to the reader
if<c> you're</c><c> interested</c>
if you're interested
but<c> she</c><c> offers</c><c> an</c><c> alternative</c><c> which</c><c> i</c>
but she offers an alternative which i
like<c> better</c><c> she</c><c> says</c><c> to</c><c> not</c><c> make</c><c> it</c><c> an</c>
like better she says to not make it an
if<c> thing</c><c> but</c><c> to</c><c> write</c><c> more</c><c> confidently</c>
if thing but to write more confidently
so<c> this</c><c> sentence</c><c> needs</c><c> to</c><c> be</c><c> reworked</c>
so this sentence needs to be reworked
too
all<c> right</c><c> on</c><c> to</c><c> the</c><c> more</c><c> critical</c><c> stuff</c>
all right on to the more critical stuff
for<c> the</c><c> pitch</c><c> part</c><c> she</c><c> tells</c><c> me</c><c> that</c><c> it</c>
for the pitch part she tells me that it
doesn't<c> sound</c><c> enthusiastic</c>
doesn't sound enthusiastic
why<c> not</c><c> mention</c><c> why</c><c> it's</c><c> better</c><c> why</c><c> it</c>
why not mention why it's better why it
fits<c> their</c><c> audience</c><c> results</c><c> people</c><c> have</c>
fits their audience results people have
gotten<c> and</c><c> more</c><c> juicy</c><c> stuff</c>
gotten and more juicy stuff
basically<c> she's</c><c> pointed</c><c> out</c><c> how</c><c> weak</c><c> my</c>
basically she's pointed out how weak my
pitch<c> is</c><c> and</c><c> she</c><c> is</c><c> absolutely</c><c> bang</c><c> on</c>
pitch is and she is absolutely bang on
so<c> there's</c><c> another</c><c> rewrite</c><c> that</c><c> i</c><c> fully</c>
so there's another rewrite that i fully
agree<c> with</c>
agree with
now<c> on</c><c> the</c><c> spreadsheet</c><c> part</c><c> she</c><c> says</c>
now on the spreadsheet part she says
it's<c> good</c><c> not</c><c> to</c><c> push</c><c> too</c><c> hard</c><c> because</c>
it's good not to push too hard because
from<c> her</c><c> point</c><c> of</c><c> view</c><c> it</c><c> just</c><c> sounds</c>
from her point of view it just sounds
whatever<c> whatever</c><c> and</c><c> if</c><c> i</c><c> take</c><c> myself</c>
whatever whatever and if i take myself
out<c> of</c><c> this</c><c> bubble</c><c> where</c><c> all</c><c> people</c><c> love</c>
out of this bubble where all people love
spreadsheets<c> it</c><c> becomes</c><c> clear</c><c> that</c><c> it</c>
spreadsheets it becomes clear that it
truly<c> is</c><c> whatever</c><c> whatever</c><c> and</c><c> within</c>
truly is whatever whatever and within
our<c> comment</c><c> a</c><c> suggestion</c><c> that</c><c> really</c>
our comment a suggestion that really
resonated<c> with</c><c> me</c><c> was</c><c> to</c><c> tell</c><c> them</c><c> how</c>
resonated with me was to tell them how
my<c> budgeting</c><c> method</c><c> has</c><c> brought</c><c> value</c><c> to</c>
my budgeting method has brought value to
others
so<c> i'll</c><c> definitely</c><c> take</c><c> that</c><c> suggestion</c>
so i'll definitely take that suggestion
in<c> my</c><c> rewrite</c>
in my rewrite
as<c> for</c><c> the</c><c> last</c><c> part</c><c> of</c><c> the</c><c> email</c><c> she</c>
as for the last part of the email she
tells<c> me</c><c> that</c><c> the</c><c> sentence</c><c> sounds</c>
tells me that the sentence sounds
similar<c> to</c><c> what</c><c> other</c><c> link</c><c> builders</c><c> use</c>
similar to what other link builders use
so<c> basically</c><c> another</c><c> rewrite</c><c> that</c><c> i</c>
so basically another rewrite that i
agree<c> with</c>
agree with
and<c> for</c><c> the</c><c> sign</c><c> off</c><c> she</c><c> says</c><c> to</c><c> use</c><c> a</c>
and for the sign off she says to use a
more<c> creative</c><c> warmer</c><c> sign-off</c><c> i'm</c>
more creative warmer sign-off i'm
actually<c> fine</c><c> with</c><c> cheers</c><c> but</c><c> her</c><c> may</c>
actually fine with cheers but her may
the<c> budget</c><c> be</c><c> with</c><c> you</c><c> made</c><c> me</c><c> smile</c><c> so</c>
the budget be with you made me smile so
i'll<c> use</c><c> something</c><c> along</c><c> those</c><c> lines</c>
i'll use something along those lines
last<c> but</c><c> certainly</c><c> not</c><c> least</c><c> she</c><c> made</c><c> a</c>
last but certainly not least she made a
comment<c> on</c><c> the</c><c> overall</c><c> flow</c><c> of</c><c> the</c><c> email</c>
comment on the overall flow of the email
she<c> said</c><c> maybe</c><c> it's</c><c> weird</c><c> but</c><c> i</c><c> also</c>
she said maybe it's weird but i also
like<c> to</c><c> look</c><c> at</c><c> how</c><c> you</c><c> start</c><c> each</c>
like to look at how you start each
section<c> in</c><c> your</c><c> email</c><c> in</c><c> this</c><c> case</c><c> it's</c>
section in your email in this case it's
i'm<c> if</c><c> if</c>
i'm if if
now<c> when</c><c> i</c><c> saw</c><c> that</c><c> i</c><c> realized</c><c> how</c>
now when i saw that i realized how
focused<c> the</c><c> email</c><c> is</c><c> on</c><c> myself</c><c> and</c><c> my</c>
focused the email is on myself and my
passive<c> statements</c>
passive statements
all<c> right</c><c> so</c><c> after</c><c> soaking</c><c> in</c><c> all</c><c> of</c><c> our</c>
all right so after soaking in all of our
feedback<c> i</c><c> took</c><c> another</c><c> 15</c><c> to</c><c> 20</c><c> minutes</c>
feedback i took another 15 to 20 minutes
to<c> rewrite</c><c> the</c><c> email</c><c> and</c><c> here's</c><c> what</c><c> i</c>
to rewrite the email and here's what i
came<c> up</c><c> with</c>
came up with
hey<c> frank</c><c> i</c><c> see</c><c> that</c><c> you're</c><c> recommending</c>
hey frank i see that you're recommending
the<c> 50</c><c> 30</c><c> 20</c><c> budget</c><c> rule</c><c> on</c><c> your</c><c> block</c>
the 50 30 20 budget rule on your block
it's<c> definitely</c><c> a</c><c> great</c><c> method</c><c> if</c><c> you</c>
it's definitely a great method if you
own<c> assets</c><c> but</c><c> it</c><c> has</c><c> some</c><c> drawbacks</c>
own assets but it has some drawbacks
especially<c> for</c><c> millennials</c><c> in</c><c> households</c>
especially for millennials in households
that<c> make</c><c> under</c><c> 80k</c><c> per</c><c> year</c><c> in</c><c> the</c><c> us</c>
that make under 80k per year in the us
with<c> rising</c><c> inflation</c><c> money</c><c> printer</c><c> go</c>
with rising inflation money printer go
bur<c> and</c><c> wages</c><c> moving</c><c> at</c><c> a</c><c> much</c><c> slower</c>
bur and wages moving at a much slower
pace<c> most</c><c> households</c><c> need</c><c> to</c><c> allocate</c>
pace most households need to allocate
more<c> than</c><c> 50</c><c> percent</c><c> needs</c><c> and</c><c> have</c><c> very</c>
more than 50 percent needs and have very
little<c> left</c><c> for</c><c> wants</c><c> let</c><c> alone</c><c> savings</c>
little left for wants let alone savings
another<c> budgeting</c><c> method</c><c> that</c><c> your</c>
another budgeting method that your
audience<c> might</c><c> appreciate</c><c> is</c><c> the</c><c> 40</c><c> 10</c>
audience might appreciate is the 40 10
10<c> 40</c><c> rule</c><c> it's</c><c> when</c><c> you</c><c> whatever</c><c> it</c>
10 40 rule it's when you whatever it
does<c> because</c><c> it's</c><c> not</c><c> actually</c><c> a</c><c> real</c>
does because it's not actually a real
thing
it's<c> worked</c><c> for</c><c> people</c><c> like</c><c> jane</c><c> a</c>
it's worked for people like jane a
single<c> mom</c><c> from</c><c> ohio</c><c> who's</c><c> now</c><c> able</c><c> to</c>
single mom from ohio who's now able to
contribute<c> to</c><c> her</c><c> children's</c><c> college</c>
contribute to her children's college
savings
derek<c> a</c><c> recent</c><c> grad</c><c> who</c><c> was</c><c> able</c><c> to</c><c> pay</c>
derek a recent grad who was able to pay
off<c> his</c><c> student</c><c> loans</c><c> in</c><c> two</c><c> years</c><c> with</c>
off his student loans in two years with
the<c> help</c><c> of</c><c> our</c><c> spreadsheet</c>
the help of our spreadsheet
jamie<c> an</c><c> executive</c><c> at</c><c> a</c><c> tech</c><c> company</c>
jamie an executive at a tech company
that's<c> now</c><c> saving</c><c> 23</c><c> more</c><c> each</c><c> year</c><c> when</c>
that's now saving 23 more each year when
she<c> donates</c><c> to</c><c> charities</c><c> i</c><c> wrote</c><c> about</c>
she donates to charities i wrote about
this<c> budgeting</c><c> method</c><c> on</c><c> my</c><c> blog</c><c> and</c>
this budgeting method on my blog and
would<c> love</c><c> to</c><c> get</c><c> your</c><c> thoughts</c><c> and</c>
would love to get your thoughts and
opinions
also<c> if</c><c> you</c><c> dig</c><c> it</c><c> a</c><c> mention</c><c> in</c><c> your</c>
also if you dig it a mention in your
post<c> but</c><c> send</c><c> me</c><c> to</c><c> the</c><c> moon</c><c> happy</c>
post but send me to the moon happy
budgeting<c> sam</c>
budgeting sam
it's<c> a</c><c> bit</c><c> long</c><c> but</c><c> i'm</c><c> relatively</c><c> happy</c>
it's a bit long but i'm relatively happy
with<c> this</c><c> email</c><c> so</c><c> let's</c><c> move</c><c> on</c><c> to</c><c> the</c>
with this email so let's move on to the
next<c> step</c><c> which</c><c> is</c><c> to</c><c> see</c><c> if</c><c> it</c><c> can</c><c> be</c>
next step which is to see if it can be
templated<c> without</c><c> sacrificing</c><c> the</c>
templated without sacrificing the
personalized<c> feel</c>
personalized feel
so<c> assuming</c><c> we</c><c> were</c><c> sending</c><c> this</c><c> to</c>
so assuming we were sending this to
anyone<c> who's</c><c> recommending</c><c> the</c><c> 50</c><c> 30</c><c> 20</c>
anyone who's recommending the 50 30 20
budget<c> rule</c><c> i</c><c> think</c><c> the</c><c> only</c><c> thing</c><c> that</c>
budget rule i think the only thing that
would<c> need</c><c> to</c><c> change</c><c> is</c><c> the</c><c> name</c><c> of</c><c> the</c>
would need to change is the name of the
recipient<c> and</c><c> the</c><c> size</c><c> of</c><c> our</c><c> segment</c><c> in</c>
recipient and the size of our segment in
this<c> case</c><c> would</c><c> be</c><c> up</c><c> to</c>
this case would be up to
465<c> prospects</c>
465 prospects
now<c> all</c><c> you</c><c> have</c><c> to</c><c> do</c><c> is</c><c> rinse</c><c> and</c>
now all you have to do is rinse and
repeat<c> the</c><c> same</c><c> steps</c><c> for</c><c> your</c><c> other</c>
repeat the same steps for your other
segments<c> and</c><c> you</c><c> should</c><c> be</c><c> able</c><c> to</c><c> do</c>
segments and you should be able to do
hybrid<c> outreach</c><c> in</c><c> an</c><c> effective</c><c> and</c>
hybrid outreach in an effective and
impactful<c> way</c>
impactful way
now<c> everything</c><c> i've</c><c> shared</c><c> in</c><c> this</c>
now everything i've shared in this
course<c> from</c><c> prospecting</c><c> to</c><c> vetting</c><c> to</c>
course from prospecting to vetting to
outreach<c> can</c><c> be</c><c> done</c><c> by</c><c> yourself</c>
outreach can be done by yourself
but<c> if</c><c> you</c><c> really</c><c> want</c><c> to</c><c> scale</c><c> up</c><c> your</c>
but if you really want to scale up your
link<c> building</c><c> operations</c><c> then</c><c> you'll</c>
link building operations then you'll
need<c> a</c><c> team</c><c> a</c><c> system</c><c> and</c><c> workflows</c><c> to</c>
need a team a system and workflows to
follow<c> and</c><c> that's</c><c> what</c><c> the</c><c> next</c><c> module</c>
follow and that's what the next module
is<c> all</c><c> about</c><c> in</c><c> module</c><c> 5</c><c> we'll</c><c> be</c>
is all about in module 5 we'll be
looking<c> at</c><c> link</c><c> building</c><c> from</c><c> a</c>
looking at link building from a
managerial<c> and</c><c> operational</c><c> perspective</c>
managerial and operational perspective
so<c> you</c><c> can</c><c> help</c><c> your</c><c> team</c><c> reach</c><c> maximum</c>
so you can help your team reach maximum
efficiency<c> in</c><c> your</c><c> link</c><c> building</c><c> efforts</c>
efficiency in your link building efforts
i'll<c> see</c><c> you</c><c> there</c>
i'll see you there
hey<c> it's</c><c> sam</c><c> oh</c><c> and</c><c> welcome</c><c> to</c><c> the</c><c> fifth</c>
hey it's sam oh and welcome to the fifth
module<c> which</c><c> is</c><c> all</c><c> about</c><c> building</c><c> a</c>
module which is all about building a
link<c> building</c><c> team</c><c> and</c><c> creating</c>
link building team and creating
efficient<c> systems</c><c> and</c><c> workflows</c>
efficient systems and workflows
let's<c> kick</c><c> things</c><c> off</c><c> with</c><c> the</c><c> first</c>
let's kick things off with the first
lesson<c> in</c><c> this</c><c> module</c><c> where</c><c> we'll</c><c> talk</c>
lesson in this module where we'll talk
about<c> structuring</c><c> and</c><c> hiring</c><c> different</c>
about structuring and hiring different
members<c> for</c><c> your</c><c> link</c><c> building</c><c> team</c>
members for your link building team
now<c> there</c><c> are</c><c> two</c><c> team</c><c> models</c><c> that</c><c> i've</c>
now there are two team models that i've
seen<c> work</c><c> the</c><c> first</c><c> model</c><c> is</c><c> to</c><c> have</c><c> a</c>
seen work the first model is to have a
team<c> of</c><c> all-in-one</c><c> marketers</c><c> who</c><c> do</c>
team of all-in-one marketers who do
everything<c> from</c><c> writing</c><c> the</c><c> content</c><c> to</c>
everything from writing the content to
finding<c> prospects</c><c> finding</c><c> emails</c><c> and</c>
finding prospects finding emails and
doing<c> all</c><c> the</c><c> outreach</c>
doing all the outreach
and<c> the</c><c> second</c><c> model</c><c> is</c><c> when</c><c> each</c><c> team</c>
and the second model is when each team
member<c> focuses</c><c> on</c><c> just</c><c> one</c><c> part</c><c> of</c><c> the</c>
member focuses on just one part of the
link<c> building</c><c> process</c>
link building process
for<c> example</c><c> you</c><c> might</c><c> have</c><c> a</c><c> prospector</c>
for example you might have a prospector
who<c> only</c><c> does</c><c> prospecting</c><c> a</c><c> vetter</c><c> who</c>
who only does prospecting a vetter who
only<c> does</c><c> vetting</c><c> and</c><c> an</c><c> outreach</c>
only does vetting and an outreach
manager<c> who</c><c> only</c><c> does</c><c> the</c><c> outreach</c>
manager who only does the outreach
now<c> the</c><c> first</c><c> model</c><c> can</c><c> be</c><c> effective</c>
now the first model can be effective
because<c> the</c><c> content</c><c> creator</c><c> will</c><c> know</c>
because the content creator will know
their<c> content</c><c> best</c><c> and</c><c> they'll</c><c> also</c><c> have</c>
their content best and they'll also have
a<c> good</c><c> understanding</c><c> of</c><c> who</c><c> their</c><c> linked</c>
a good understanding of who their linked
prospects<c> are</c>
prospects are
but<c> i've</c><c> never</c><c> seen</c><c> a</c><c> team</c><c> do</c><c> this</c>
but i've never seen a team do this
efficiently<c> reason</c><c> being</c><c> no</c><c> one</c><c> is</c><c> a</c>
efficiently reason being no one is a
master<c> of</c><c> all</c><c> the</c><c> stages</c><c> in</c><c> the</c><c> link</c>
master of all the stages in the link
building<c> process</c>
building process
and<c> no</c><c> one</c><c> wants</c><c> to</c><c> do</c><c> all</c><c> of</c><c> these</c>
and no one wants to do all of these
things
for<c> example</c><c> content</c><c> creators</c><c> might</c><c> love</c>
for example content creators might love
the<c> content</c><c> creation</c><c> and</c><c> prospecting</c>
the content creation and prospecting
aspects<c> but</c><c> i</c><c> highly</c><c> doubt</c><c> that</c><c> many</c>
aspects but i highly doubt that many
will<c> enjoy</c><c> finding</c><c> emails</c><c> vetting</c>
will enjoy finding emails vetting
prospects<c> and</c><c> or</c><c> doing</c><c> email</c><c> outreach</c>
prospects and or doing email outreach
this<c> leads</c><c> to</c><c> inefficiencies</c><c> and</c>
this leads to inefficiencies and
sloppiness<c> in</c><c> areas</c><c> where</c><c> these</c>
sloppiness in areas where these
all-in-one<c> markers</c><c> aren't</c><c> as</c><c> strong</c>
all-in-one markers aren't as strong
as<c> for</c><c> the</c><c> second</c><c> model</c><c> it's</c><c> much</c><c> more</c>
as for the second model it's much more
efficient<c> because</c><c> each</c><c> person</c><c> handles</c><c> a</c>
efficient because each person handles a
part<c> of</c><c> the</c><c> link</c><c> building</c><c> process</c>
part of the link building process
they<c> become</c><c> masters</c><c> of</c><c> their</c><c> role</c><c> and</c>
they become masters of their role and
over<c> time</c><c> synergy</c><c> is</c><c> created</c><c> within</c><c> the</c>
over time synergy is created within the
team<c> leading</c><c> to</c><c> a</c><c> system</c><c> that</c><c> works</c><c> like</c>
team leading to a system that works like
an<c> efficient</c><c> assembly</c><c> line</c>
an efficient assembly line
everyone's<c> doing</c><c> their</c><c> part</c>
everyone's doing their part
i'll<c> expand</c><c> on</c><c> why</c><c> i</c><c> think</c><c> this</c><c> is</c><c> the</c>
i'll expand on why i think this is the
best<c> way</c><c> to</c><c> go</c><c> in</c><c> the</c><c> next</c><c> lesson</c><c> when</c>
best way to go in the next lesson when
we<c> talk</c><c> about</c><c> systems</c><c> but</c><c> first</c><c> let's</c>
we talk about systems but first let's
talk<c> about</c><c> the</c><c> different</c><c> people</c><c> you'll</c>
talk about the different people you'll
need<c> to</c><c> hire</c><c> the</c><c> skills</c><c> traits</c><c> and</c>
need to hire the skills traits and
qualifications<c> you</c><c> should</c><c> look</c><c> for</c><c> as</c>
qualifications you should look for as
well<c> as</c><c> an</c><c> overview</c><c> of</c><c> their</c><c> roles</c><c> and</c>
well as an overview of their roles and
responsibilities
so<c> the</c><c> first</c><c> person</c><c> is</c><c> a</c><c> prospector</c>
so the first person is a prospector
now<c> a</c><c> lot</c><c> of</c><c> people</c><c> look</c><c> at</c><c> this</c><c> job</c><c> as</c>
now a lot of people look at this job as
lower<c> level</c><c> and</c><c> i</c><c> think</c><c> it's</c><c> because</c>
lower level and i think it's because
prospectors<c> are</c><c> often</c><c> given</c><c> an</c><c> sop</c><c> to</c>
prospectors are often given an sop to
find<c> prospects</c><c> for</c><c> common</c><c> link</c><c> building</c>
find prospects for common link building
tactics<c> like</c><c> broken</c><c> link</c><c> building</c><c> or</c><c> the</c>
tactics like broken link building or the
skyscraper<c> technique</c>
skyscraper technique
these<c> are</c><c> easy</c><c> to</c><c> put</c><c> into</c><c> a</c>
these are easy to put into a
step-by-step<c> process</c><c> because</c><c> it</c><c> rarely</c>
step-by-step process because it rarely
requires<c> creativity</c>
requires creativity
but<c> when</c><c> you're</c><c> going</c><c> with</c><c> a</c><c> seed</c><c> and</c>
but when you're going with a seed and
lookalike<c> approach</c><c> that</c><c> i</c><c> taught</c><c> in</c>
lookalike approach that i taught in
module<c> two</c><c> it's</c><c> a</c><c> little</c><c> bit</c><c> more</c><c> of</c><c> a</c>
module two it's a little bit more of a
bespoke<c> experience</c><c> where</c><c> you</c><c> need</c><c> to</c><c> be</c>
bespoke experience where you need to be
able<c> to</c><c> analyze</c><c> data</c><c> and</c><c> creatively</c>
able to analyze data and creatively
execute<c> on</c><c> it</c>
execute on it
and<c> that's</c><c> why</c><c> i</c><c> think</c><c> prospecting</c><c> is</c>
and that's why i think prospecting is
arguably<c> the</c><c> most</c><c> important</c><c> part</c><c> of</c><c> the</c>
arguably the most important part of the
link<c> building</c><c> process</c><c> for</c><c> the</c><c> seed</c><c> and</c>
link building process for the seed and
lookalike<c> approach</c>
lookalike approach
your<c> campaign</c><c> success</c><c> is</c><c> dependent</c><c> on</c>
your campaign success is dependent on
the<c> relevance</c><c> and</c><c> quality</c><c> of</c><c> your</c>
the relevance and quality of your
prospects<c> meaning</c><c> if</c><c> you</c><c> get</c><c> your</c>
prospects meaning if you get your
prospects<c> wrong</c><c> then</c><c> your</c><c> outreach</c><c> will</c>
prospects wrong then your outreach will
be<c> ineffective</c><c> and</c><c> vetting</c><c> would</c><c> have</c>
be ineffective and vetting would have
just<c> been</c><c> a</c><c> waste</c><c> of</c><c> time</c>
just been a waste of time
now<c> as</c><c> for</c><c> skills</c><c> and</c><c> qualifications</c>
now as for skills and qualifications
this<c> person</c><c> should</c><c> have</c><c> strong</c><c> knowledge</c>
this person should have strong knowledge
and<c> seo</c><c> have</c><c> solid</c><c> researching</c><c> skills</c>
and seo have solid researching skills
be<c> an</c><c> analytical</c><c> thinker</c><c> and</c><c> be</c><c> creative</c>
be an analytical thinker and be creative
and<c> their</c><c> roles</c><c> and</c><c> responsibilities</c>
and their roles and responsibilities
will<c> primarily</c><c> be</c><c> behind</c><c> the</c><c> scenes</c>
will primarily be behind the scenes
they'll<c> work</c><c> with</c><c> the</c><c> outreach</c><c> manager</c>
they'll work with the outreach manager
to<c> come</c><c> up</c><c> with</c><c> pitch</c><c> angles</c><c> work</c><c> with</c>
to come up with pitch angles work with
content<c> design</c><c> and</c><c> dev</c><c> teams</c><c> to</c><c> ensure</c>
content design and dev teams to ensure
all<c> assets</c><c> are</c><c> ready</c><c> and</c><c> they'll</c><c> set</c><c> up</c>
all assets are ready and they'll set up
the<c> campaigns</c><c> in</c><c> a</c><c> data</c><c> management</c><c> tool</c>
the campaigns in a data management tool
like<c> google</c><c> sheets</c><c> or</c><c> whatever</c><c> you</c><c> use</c>
like google sheets or whatever you use
in<c> your</c><c> organization</c>
in your organization
now<c> their</c><c> role</c><c> also</c><c> overlaps</c><c> a</c><c> lot</c><c> with</c>
now their role also overlaps a lot with
a<c> project</c><c> manager</c><c> and</c><c> for</c><c> that</c><c> reason</c><c> i</c>
a project manager and for that reason i
think<c> they're</c><c> usually</c><c> the</c><c> best</c><c> person</c><c> to</c>
think they're usually the best person to
manage<c> projects</c><c> until</c><c> or</c><c> if</c><c> you</c><c> need</c><c> a</c>
manage projects until or if you need a
dedicated<c> pm</c>
dedicated pm
all<c> right</c><c> next</c><c> up</c><c> is</c><c> the</c><c> veter</c><c> now</c><c> this</c>
all right next up is the veter now this
person's<c> job</c><c> is</c><c> to</c><c> qualify</c><c> and</c>
person's job is to qualify and
disqualify<c> prospects</c><c> based</c><c> on</c><c> a</c><c> set</c><c> list</c>
disqualify prospects based on a set list
of<c> criteria</c>
of criteria
and<c> this</c><c> criteria</c><c> will</c><c> vary</c><c> depending</c><c> on</c>
and this criteria will vary depending on
your<c> organization's</c><c> sops</c><c> and</c>
your organization's sops and
requirements
as<c> for</c><c> skills</c><c> and</c><c> qualifications</c><c> the</c><c> two</c>
as for skills and qualifications the two
things<c> i</c><c> look</c><c> for</c><c> are</c><c> attention</c><c> to</c>
things i look for are attention to
detail<c> and</c><c> their</c><c> ability</c><c> to</c><c> follow</c>
detail and their ability to follow
instructions<c> consistently</c>
instructions consistently
now<c> their</c><c> roles</c><c> and</c><c> responsibilities</c>
now their roles and responsibilities
will<c> actually</c><c> be</c><c> the</c><c> most</c><c> time</c><c> consuming</c>
will actually be the most time consuming
the<c> majority</c><c> of</c><c> their</c><c> time</c><c> will</c><c> be</c><c> spent</c>
the majority of their time will be spent
reviewing<c> prospects</c><c> in</c><c> their</c><c> pages</c><c> to</c>
reviewing prospects in their pages to
ensure<c> they</c><c> meet</c><c> your</c><c> list</c><c> of</c><c> quality</c>
ensure they meet your list of quality
standards
they'll<c> also</c><c> update</c><c> prospect</c><c> statuses</c><c> in</c>
they'll also update prospect statuses in
your<c> spreadsheet</c><c> and</c><c> potentially</c><c> find</c>
your spreadsheet and potentially find
email<c> addresses</c>
email addresses
now<c> the</c><c> reason</c><c> why</c><c> i</c><c> say</c><c> potentially</c>
now the reason why i say potentially
find<c> email</c><c> addresses</c><c> is</c><c> because</c><c> some</c>
find email addresses is because some
people<c> prefer</c><c> to</c><c> hire</c><c> a</c><c> dedicated</c><c> email</c>
people prefer to hire a dedicated email
finder<c> but</c><c> from</c><c> my</c><c> experience</c><c> my</c>
finder but from my experience my
veterans<c> have</c><c> always</c><c> done</c><c> a</c><c> better</c><c> job</c>
veterans have always done a better job
at<c> finding</c><c> email</c><c> addresses</c><c> plus</c><c> the</c>
at finding email addresses plus the
blitz<c> list</c><c> eases</c><c> quite</c><c> a</c><c> bit</c><c> of</c><c> this</c>
blitz list eases quite a bit of this
pain<c> too</c>
pain too
alright<c> the</c><c> final</c><c> person</c><c> on</c><c> your</c><c> team</c>
alright the final person on your team
will<c> be</c><c> your</c><c> outreach</c><c> manager</c>
will be your outreach manager
this<c> is</c><c> the</c><c> person</c><c> responsible</c><c> for</c>
this is the person responsible for
sending<c> all</c><c> emails</c><c> and</c><c> managing</c><c> the</c>
sending all emails and managing the
relationships<c> that</c><c> come</c><c> from</c><c> them</c>
relationships that come from them
and<c> because</c><c> good</c><c> outreach</c><c> is</c><c> all</c><c> about</c>
and because good outreach is all about
relationship<c> management</c><c> the</c><c> skills</c><c> i</c>
relationship management the skills i
look<c> for</c><c> include</c><c> strong</c><c> communication</c>
look for include strong communication
skills<c> good</c><c> with</c><c> people</c>
skills good with people
organized<c> strong</c><c> copywriters</c><c> and</c>
organized strong copywriters and
creativity
as<c> for</c><c> roles</c><c> and</c><c> responsibilities</c>
as for roles and responsibilities
they'll<c> be</c><c> writing</c><c> emails</c><c> templatizing</c>
they'll be writing emails templatizing
them<c> and</c><c> building</c><c> and</c><c> maintaining</c>
them and building and maintaining
relationships<c> with</c><c> key</c><c> people</c>
relationships with key people
now<c> contrary</c><c> to</c><c> what</c><c> many</c><c> believe</c>
now contrary to what many believe
outside<c> of</c><c> the</c><c> prospector</c><c> i</c><c> don't</c><c> think</c>
outside of the prospector i don't think
vetters<c> or</c><c> outreach</c><c> managers</c><c> need</c><c> any</c>
vetters or outreach managers need any
link<c> building</c><c> or</c><c> seo</c><c> experience</c>
link building or seo experience
the<c> best</c><c> vetter</c><c> that</c><c> i've</c><c> worked</c><c> with</c>
the best vetter that i've worked with
had<c> a</c><c> background</c><c> in</c><c> sas</c><c> quality</c>
had a background in sas quality
assurance<c> and</c><c> one</c><c> of</c><c> the</c><c> best</c><c> outreach</c>
assurance and one of the best outreach
managers<c> i've</c><c> worked</c><c> with</c><c> had</c><c> a</c><c> strong</c>
managers i've worked with had a strong
background<c> in</c><c> sales</c>
background in sales
and<c> the</c><c> outreach</c><c> manager</c><c> i'm</c><c> currently</c>
and the outreach manager i'm currently
working<c> with</c><c> has</c><c> a</c><c> strong</c><c> background</c><c> in</c>
working with has a strong background in
relationship<c> building</c><c> and</c><c> copywriting</c>
relationship building and copywriting
so<c> in</c><c> my</c><c> opinion</c><c> when</c><c> hiring</c><c> and</c>
so in my opinion when hiring and
building<c> your</c><c> team</c><c> it's</c><c> important</c><c> to</c>
building your team it's important to
focus<c> on</c><c> the</c><c> core</c><c> competencies</c><c> of</c><c> the</c>
focus on the core competencies of the
role<c> rather</c><c> than</c><c> looking</c><c> for</c><c> seo</c>
role rather than looking for seo
specialists<c> things</c><c> like</c><c> metrics</c><c> are</c><c> easy</c>
specialists things like metrics are easy
to<c> teach</c><c> while</c><c> creativity</c><c> and</c><c> people</c>
to teach while creativity and people
skills<c> are</c><c> not</c>
skills are not
now<c> whether</c><c> your</c><c> team</c><c> has</c><c> a</c><c> strong</c>
now whether your team has a strong
background<c> or</c><c> no</c><c> background</c><c> in</c><c> seo</c>
background or no background in seo
you're<c> going</c><c> to</c><c> need</c><c> a</c><c> system</c><c> for</c><c> them</c>
you're going to need a system for them
to<c> work</c><c> in</c>
to work in
and<c> the</c><c> system</c><c> is</c><c> going</c><c> to</c><c> help</c><c> you</c><c> stay</c>
and the system is going to help you stay
organized<c> because</c><c> there</c><c> are</c><c> a</c><c> lot</c><c> of</c>
organized because there are a lot of
moving<c> pieces</c><c> in</c><c> a</c><c> link</c><c> building</c>
moving pieces in a link building
campaign<c> and</c><c> it'll</c><c> also</c><c> smoothen</c><c> out</c>
campaign and it'll also smoothen out
your<c> processes</c><c> to</c><c> maximize</c><c> your</c>
your processes to maximize your
efficiency
so<c> in</c><c> the</c><c> next</c><c> lesson</c><c> we'll</c><c> talk</c><c> about</c>
so in the next lesson we'll talk about
the<c> five</c><c> key</c><c> components</c><c> to</c><c> create</c><c> a</c><c> link</c>
the five key components to create a link
building<c> system</c>
in<c> this</c><c> lesson</c><c> we're</c><c> going</c><c> to</c><c> go</c><c> over</c>
in this lesson we're going to go over
how<c> to</c><c> create</c><c> a</c><c> link</c><c> building</c><c> system</c><c> to</c>
how to create a link building system to
maximize<c> your</c><c> team's</c><c> effectiveness</c><c> and</c>
maximize your team's effectiveness and
efficiency
now<c> systems</c><c> are</c><c> key</c><c> to</c><c> scaling</c><c> they</c><c> help</c>
now systems are key to scaling they help
your<c> team</c><c> stay</c><c> organized</c><c> and</c><c> smoothen</c>
your team stay organized and smoothen
out<c> processes</c>
out processes
but<c> many</c><c> people</c><c> think</c><c> that</c><c> a</c><c> system</c><c> is</c>
but many people think that a system is
just<c> a</c><c> list</c><c> of</c><c> steps</c><c> where</c><c> you</c><c> hire</c>
just a list of steps where you hire
people<c> to</c><c> fill</c><c> those</c><c> roles</c>
people to fill those roles
for<c> example</c><c> an</c><c> assembly</c><c> line</c><c> might</c><c> have</c>
for example an assembly line might have
spots<c> for</c><c> three</c><c> people</c><c> a</c><c> packer</c><c> an</c>
spots for three people a packer an
inspector<c> and</c><c> a</c><c> sealer</c>
inspector and a sealer
the<c> first</c><c> person</c><c> is</c><c> responsible</c><c> for</c>
the first person is responsible for
packing<c> the</c><c> box</c>
packing the box
then<c> it</c><c> moves</c><c> down</c><c> the</c><c> conveyor</c><c> belt</c><c> to</c>
then it moves down the conveyor belt to
the<c> second</c><c> person</c><c> who's</c><c> responsible</c><c> for</c>
the second person who's responsible for
inspecting<c> the</c><c> contents</c>
inspecting the contents
then<c> it</c><c> moves</c><c> down</c><c> again</c><c> to</c><c> the</c><c> final</c>
then it moves down again to the final
person<c> who</c><c> seals</c><c> the</c><c> box</c>
person who seals the box
everything<c> runs</c><c> like</c><c> a</c><c> well-oiled</c>
everything runs like a well-oiled
machine<c> and</c><c> each</c><c> person</c><c> is</c><c> doing</c><c> their</c>
machine and each person is doing their
part
now<c> while</c><c> this</c><c> all</c><c> seems</c><c> well</c><c> and</c><c> good</c>
now while this all seems well and good
complex<c> systems</c><c> will</c><c> almost</c><c> never</c><c> work</c>
complex systems will almost never work
this<c> smoothly</c><c> and</c><c> there</c><c> are</c><c> two</c><c> reasons</c>
this smoothly and there are two reasons
for<c> that</c><c> number</c><c> one</c><c> systems</c><c> need</c><c> to</c><c> be</c>
for that number one systems need to be
customized<c> for</c><c> the</c><c> organization</c><c> and</c><c> the</c>
customized for the organization and the
people<c> in</c><c> it</c>
people in it
for<c> example</c><c> an</c><c> organization</c><c> may</c><c> choose</c>
for example an organization may choose
only<c> to</c><c> contact</c><c> editors</c><c> with</c><c> bespoke</c>
only to contact editors with bespoke
emails<c> to</c><c> protect</c><c> potential</c><c> damage</c><c> done</c>
emails to protect potential damage done
to<c> their</c><c> brand</c><c> via</c><c> templated</c><c> emails</c>
to their brand via templated emails
or<c> a</c><c> company</c><c> that</c><c> outsources</c><c> link</c>
or a company that outsources link
building<c> may</c><c> not</c><c> want</c><c> to</c><c> give</c><c> you</c><c> an</c><c> at</c>
building may not want to give you an at
domain<c> email</c><c> which</c><c> can</c><c> potentially</c>
domain email which can potentially
change<c> the</c><c> angle</c><c> you</c><c> go</c><c> in</c><c> with</c>
change the angle you go in with
and<c> number</c><c> two</c><c> the</c><c> efficiency</c><c> of</c><c> a</c>
and number two the efficiency of a
system<c> is</c><c> fragile</c><c> for</c><c> example</c><c> if</c><c> the</c>
system is fragile for example if the
first<c> person</c><c> in</c><c> our</c><c> assembly</c><c> line</c><c> were</c>
first person in our assembly line were
to<c> quit</c><c> then</c><c> the</c><c> other</c><c> two</c><c> people</c><c> have</c>
to quit then the other two people have
nothing<c> to</c><c> do</c>
nothing to do
but<c> that's</c><c> an</c><c> easy</c><c> fix</c><c> just</c><c> hire</c><c> and</c>
but that's an easy fix just hire and
train<c> someone</c><c> else</c>
train someone else
the<c> real</c><c> fragility</c><c> in</c><c> a</c><c> system</c><c> that's</c>
the real fragility in a system that's
built<c> for</c><c> scale</c><c> is</c><c> alignment</c>
built for scale is alignment
for<c> example</c><c> let's</c><c> say</c><c> the</c><c> first</c><c> person</c>
for example let's say the first person
packs<c> the</c><c> box</c><c> and</c><c> then</c><c> the</c><c> package</c><c> moves</c>
packs the box and then the package moves
down<c> to</c><c> the</c><c> second</c><c> person</c><c> they</c><c> check</c><c> the</c>
down to the second person they check the
contents<c> and</c><c> they're</c><c> like</c><c> hey</c><c> you</c><c> can't</c>
contents and they're like hey you can't
just<c> throw</c><c> the</c><c> item</c><c> in</c><c> the</c><c> box</c><c> like</c><c> this</c>
just throw the item in the box like this
you<c> need</c><c> to</c><c> place</c><c> the</c><c> item</c><c> so</c><c> it's</c>
you need to place the item so it's
facing<c> this</c><c> way</c>
facing this way
and<c> then</c><c> the</c><c> first</c><c> person</c><c> might</c><c> be</c><c> like</c>
and then the first person might be like
who<c> cares</c>
who cares
they<c> might</c><c> continue</c><c> to</c><c> argue</c><c> with</c><c> no</c>
they might continue to argue with no
real<c> conclusion</c>
real conclusion
all<c> the</c><c> while</c><c> the</c><c> third</c><c> person</c><c> is</c><c> just</c>
all the while the third person is just
waiting<c> to</c><c> seal</c><c> the</c><c> box</c><c> and</c><c> the</c><c> queue</c><c> of</c>
waiting to seal the box and the queue of
items<c> are</c><c> just</c><c> building</c><c> up</c>
items are just building up
in<c> other</c><c> words</c><c> while</c><c> the</c><c> system</c><c> is</c>
in other words while the system is
designed<c> to</c><c> move</c><c> in</c><c> the</c><c> same</c><c> direction</c>
designed to move in the same direction
the<c> people</c><c> aren't</c><c> aligned</c><c> which</c><c> makes</c>
the people aren't aligned which makes
their<c> impact</c><c> null</c>
their impact null
now<c> because</c><c> of</c><c> these</c><c> reasons</c><c> i'm</c><c> going</c>
now because of these reasons i'm going
to<c> share</c><c> the</c><c> five</c><c> key</c><c> components</c><c> to</c>
to share the five key components to
create<c> a</c><c> link</c><c> building</c><c> system</c><c> that</c><c> will</c>
create a link building system that will
be<c> right</c><c> for</c><c> your</c><c> organization</c><c> alright</c>
be right for your organization alright
so<c> the</c><c> first</c><c> component</c><c> is</c><c> the</c><c> structure</c>
so the first component is the structure
of<c> the</c><c> team</c>
of the team
ideally<c> you</c><c> want</c><c> to</c><c> have</c><c> different</c><c> team</c>
ideally you want to have different team
members<c> handle</c><c> different</c><c> parts</c><c> of</c><c> the</c>
members handle different parts of the
link<c> building</c><c> process</c>
link building process
this<c> helps</c><c> to</c><c> create</c><c> your</c><c> assembly</c><c> line</c>
this helps to create your assembly line
from<c> a</c><c> structural</c><c> standpoint</c><c> and</c><c> it</c><c> also</c>
from a structural standpoint and it also
helps<c> individuals</c><c> to</c><c> develop</c><c> mastery</c><c> in</c>
helps individuals to develop mastery in
their<c> role</c><c> and</c><c> as</c><c> people</c><c> get</c><c> better</c><c> at</c>
their role and as people get better at
their<c> jobs</c><c> things</c><c> move</c><c> faster</c><c> and</c><c> more</c>
their jobs things move faster and more
effectively
the<c> second</c><c> is</c><c> alignment</c><c> in</c><c> your</c>
the second is alignment in your
company's<c> goals</c>
company's goals
it<c> might</c><c> sound</c><c> cheesy</c><c> to</c><c> some</c><c> but</c><c> i</c>
it might sound cheesy to some but i
think<c> it's</c><c> important</c><c> to</c><c> set</c><c> specific</c>
think it's important to set specific
goals<c> for</c><c> your</c><c> link</c><c> building</c><c> team</c>
goals for your link building team
for<c> example</c><c> you</c><c> may</c><c> have</c><c> a</c><c> goal</c><c> to</c><c> get</c>
for example you may have a goal to get
50<c> new</c><c> referring</c><c> domains</c><c> each</c><c> month</c><c> to</c>
50 new referring domains each month to
revenue<c> generating</c><c> pages</c><c> and</c><c> the</c><c> purpose</c>
revenue generating pages and the purpose
of<c> these</c><c> links</c><c> is</c><c> to</c><c> rank</c><c> higher</c><c> in</c>
of these links is to rank higher in
google<c> and</c><c> get</c><c> more</c><c> traffic</c><c> as</c><c> a</c><c> result</c>
google and get more traffic as a result
now<c> when</c><c> each</c><c> member</c><c> knows</c><c> and</c>
now when each member knows and
understands<c> this</c><c> goal</c><c> it</c><c> makes</c><c> their</c>
understands this goal it makes their
work<c> more</c><c> meaningful</c><c> because</c><c> they</c><c> know</c>
work more meaningful because they know
what<c> they're</c><c> working</c><c> towards</c><c> and</c><c> what</c>
what they're working towards and what
it'll<c> take</c><c> to</c><c> get</c><c> there</c>
it'll take to get there
a<c> common</c><c> incentive</c><c> i've</c><c> seen</c><c> companies</c>
a common incentive i've seen companies
do<c> is</c><c> to</c><c> give</c><c> their</c><c> link</c><c> building</c><c> team</c>
do is to give their link building team
monthly<c> quarterly</c><c> or</c><c> annual</c><c> performance</c>
monthly quarterly or annual performance
bonuses
this<c> can</c><c> help</c><c> to</c><c> further</c><c> incentivize</c><c> the</c>
this can help to further incentivize the
team<c> as</c><c> a</c><c> unit</c><c> because</c><c> each</c><c> person</c>
team as a unit because each person
depends<c> on</c><c> the</c><c> other</c><c> to</c><c> reach</c><c> the</c>
depends on the other to reach the
company's<c> goals</c>
company's goals
the<c> third</c><c> component</c><c> is</c><c> to</c><c> create</c>
the third component is to create
standard<c> operating</c><c> procedures</c><c> or</c><c> sops</c>
standard operating procedures or sops
these<c> are</c><c> detailed</c><c> documents</c><c> and</c><c> videos</c>
these are detailed documents and videos
that<c> explain</c><c> how</c><c> to</c><c> carry</c><c> out</c><c> a</c><c> task</c>
that explain how to carry out a task
from<c> start</c><c> to</c><c> finish</c>
from start to finish
they<c> help</c><c> to</c><c> ensure</c><c> that</c><c> each</c><c> person</c><c> is</c>
they help to ensure that each person is
moving<c> in</c><c> the</c><c> same</c><c> direction</c><c> towards</c><c> the</c>
moving in the same direction towards the
same<c> goal</c><c> and</c><c> they're</c><c> also</c><c> great</c>
same goal and they're also great
resources<c> to</c><c> have</c><c> when</c><c> onboarding</c><c> new</c>
resources to have when onboarding new
hires
now<c> the</c><c> best</c><c> way</c><c> to</c><c> create</c><c> sops</c><c> is</c><c> to</c>
now the best way to create sops is to
actually<c> go</c><c> through</c><c> the</c><c> process</c><c> yourself</c>
actually go through the process yourself
or<c> have</c><c> a</c><c> team</c><c> lead</c><c> do</c><c> it</c><c> and</c><c> while</c>
or have a team lead do it and while
you're<c> doing</c><c> the</c><c> prospecting</c><c> vetting</c><c> and</c>
you're doing the prospecting vetting and
outreach<c> you</c><c> should</c><c> document</c><c> the</c><c> process</c>
outreach you should document the process
as<c> if</c><c> you're</c><c> teaching</c><c> someone</c><c> who's</c>
as if you're teaching someone who's
never<c> done</c><c> it</c><c> before</c>
never done it before
and<c> when</c><c> you</c><c> hand</c><c> these</c><c> off</c><c> to</c><c> new</c>
and when you hand these off to new
employees<c> it</c><c> should</c><c> ease</c><c> quite</c><c> a</c><c> bit</c><c> of</c>
employees it should ease quite a bit of
the<c> hand-holding</c><c> that</c><c> you'd</c><c> have</c><c> to</c><c> do</c>
the hand-holding that you'd have to do
otherwise
at<c> ahrefs</c><c> we</c><c> create</c><c> sops</c><c> for</c><c> pretty</c><c> much</c>
at ahrefs we create sops for pretty much
every<c> marketing</c><c> channel</c><c> we</c><c> have</c><c> them</c><c> for</c>
every marketing channel we have them for
our<c> blog</c><c> for</c><c> our</c><c> youtube</c><c> channel</c><c> and</c><c> of</c>
our blog for our youtube channel and of
course<c> for</c><c> link</c><c> building</c>
course for link building
all<c> right</c><c> the</c><c> fourth</c><c> component</c><c> is</c><c> to</c><c> use</c>
all right the fourth component is to use
a<c> project</c><c> management</c><c> tool</c>
a project management tool
project<c> management</c><c> tools</c><c> like</c><c> trello</c>
project management tools like trello
notion<c> airtable</c><c> and</c><c> asana</c><c> are</c><c> a</c><c> great</c>
notion airtable and asana are a great
way<c> to</c><c> organize</c><c> all</c><c> your</c><c> campaigns</c><c> in</c>
way to organize all your campaigns in
one<c> spot</c><c> and</c><c> they're</c><c> particularly</c><c> useful</c>
one spot and they're particularly useful
if<c> you</c><c> have</c><c> multiple</c><c> campaigns</c><c> running</c>
if you have multiple campaigns running
simultaneously
let's<c> look</c><c> at</c><c> an</c><c> example</c><c> using</c><c> kanban</c>
let's look at an example using kanban
boards<c> in</c><c> notion</c><c> as</c><c> you</c><c> can</c><c> see</c><c> i've</c>
boards in notion as you can see i've
created<c> five</c><c> columns</c><c> and</c><c> name</c><c> them</c>
created five columns and name them
brainstorming<c> prospecting</c>
brainstorming prospecting
vetting
outreach<c> and</c><c> completed</c>
outreach and completed
these<c> represent</c><c> the</c><c> various</c><c> stages</c><c> that</c>
these represent the various stages that
a<c> campaign</c><c> may</c><c> go</c><c> through</c><c> i've</c><c> also</c>
a campaign may go through i've also
created<c> some</c><c> cards</c><c> which</c><c> represent</c>
created some cards which represent
campaigns
now<c> within</c><c> each</c><c> of</c><c> these</c><c> cards</c><c> you</c><c> can</c>
now within each of these cards you can
assign<c> it</c><c> to</c><c> a</c><c> team</c><c> member</c>
assign it to a team member
change<c> statuses</c>
change statuses
add<c> custom</c><c> fields</c><c> and</c><c> files</c>
add custom fields and files
leave<c> comments</c><c> and</c><c> tag</c><c> other</c><c> members</c><c> in</c>
leave comments and tag other members in
your<c> organization</c><c> and</c><c> add</c><c> whatever</c><c> you'd</c>
your organization and add whatever you'd
like<c> in</c><c> the</c><c> description</c><c> area</c>
like in the description area
this<c> will</c><c> help</c><c> you</c><c> stay</c><c> organized</c><c> by</c>
this will help you stay organized by
keeping<c> your</c><c> assets</c><c> in</c><c> one</c><c> place</c><c> and</c>
keeping your assets in one place and
also<c> all</c><c> relevant</c><c> communications</c><c> should</c>
also all relevant communications should
take<c> place</c><c> there</c><c> too</c>
take place there too
now<c> to</c><c> show</c><c> you</c><c> how</c><c> this</c><c> works</c><c> let's</c><c> say</c>
now to show you how this works let's say
that<c> the</c><c> brainstorming</c><c> stage</c><c> went</c><c> well</c>
that the brainstorming stage went well
and<c> it</c><c> was</c><c> time</c><c> for</c><c> prospecting</c><c> the</c>
and it was time for prospecting the
person<c> in</c><c> charge</c><c> of</c><c> the</c><c> step</c><c> would</c><c> then</c>
person in charge of the step would then
choose<c> prospecting</c><c> as</c><c> the</c><c> status</c>
choose prospecting as the status
assign<c> it</c><c> to</c><c> the</c><c> prospector</c>
assign it to the prospector
and<c> then</c><c> leave</c><c> a</c><c> comment</c><c> to</c><c> let</c><c> them</c>
and then leave a comment to let them
know
now<c> if</c><c> we</c><c> go</c><c> back</c><c> to</c><c> the</c><c> kanban</c><c> board</c>
now if we go back to the kanban board
you'll<c> see</c><c> that</c><c> it's</c><c> moved</c><c> down</c><c> the</c>
you'll see that it's moved down the
pipeline<c> and</c><c> as</c><c> you</c><c> continue</c><c> to</c><c> progress</c>
pipeline and as you continue to progress
through<c> your</c><c> campaign</c><c> it'll</c><c> continue</c><c> to</c>
through your campaign it'll continue to
move<c> down</c><c> the</c><c> assembly</c><c> line</c>
move down the assembly line
now<c> imagine</c><c> you</c><c> had</c><c> 10</c><c> different</c>
now imagine you had 10 different
campaigns<c> running</c><c> at</c><c> once</c><c> with</c><c> a</c><c> team</c><c> of</c>
campaigns running at once with a team of
five<c> at</c><c> any</c><c> given</c><c> point</c><c> everyone</c><c> on</c><c> your</c>
five at any given point everyone on your
team<c> will</c><c> be</c><c> able</c><c> to</c><c> get</c><c> a</c><c> high</c><c> level</c>
team will be able to get a high level
view<c> of</c><c> where</c><c> each</c><c> link</c><c> building</c>
view of where each link building
campaign<c> is</c><c> and</c><c> what</c><c> they're</c><c> responsible</c>
campaign is and what they're responsible
for
alright<c> the</c><c> fifth</c><c> component</c><c> of</c><c> a</c><c> link</c>
alright the fifth component of a link
building<c> system</c><c> is</c><c> to</c><c> use</c><c> a</c><c> campaign</c>
building system is to use a campaign
management<c> tool</c><c> that</c><c> supports</c>
management tool that supports
simultaneous<c> collaboration</c>
simultaneous collaboration
now<c> when</c><c> i</c><c> say</c><c> campaign</c><c> management</c><c> i'm</c>
now when i say campaign management i'm
referring<c> to</c><c> the</c><c> actual</c><c> campaign</c><c> data</c>
referring to the actual campaign data
you'll<c> be</c><c> working</c><c> with</c><c> and</c><c> the</c><c> best</c><c> tool</c>
you'll be working with and the best tool
for<c> this</c><c> is</c><c> google</c><c> sheets</c><c> you</c><c> can</c>
for this is google sheets you can
customize<c> your</c><c> sheet</c><c> however</c><c> you'd</c><c> like</c>
customize your sheet however you'd like
and<c> multiple</c><c> team</c><c> members</c><c> can</c><c> work</c>
and multiple team members can work
together<c> simultaneously</c><c> so</c><c> no</c><c> time</c><c> is</c>
together simultaneously so no time is
wasted
for<c> example</c><c> if</c><c> you</c><c> had</c><c> two</c><c> veterans</c>
for example if you had two veterans
working<c> on</c><c> a</c><c> campaign</c><c> one</c><c> can</c><c> start</c><c> from</c>
working on a campaign one can start from
the<c> top</c><c> of</c><c> the</c><c> list</c><c> and</c><c> another</c><c> from</c><c> the</c>
the top of the list and another from the
bottom<c> to</c><c> double</c><c> the</c><c> speed</c><c> of</c><c> vetting</c>
bottom to double the speed of vetting
you<c> can</c><c> also</c><c> write</c><c> your</c><c> own</c><c> functions</c><c> in</c>
you can also write your own functions in
apps<c> scripts</c><c> allowing</c><c> you</c><c> to</c><c> connect</c><c> to</c>
apps scripts allowing you to connect to
third-party<c> apis</c><c> and</c><c> this</c><c> is</c><c> how</c><c> you'd</c>
third-party apis and this is how you'd
run<c> a</c><c> blitz</c><c> list</c><c> right</c><c> inside</c><c> sheets</c>
run a blitz list right inside sheets
on<c> top</c><c> of</c><c> that</c><c> google</c><c> sheets</c><c> has</c><c> a</c><c> ton</c>
on top of that google sheets has a ton
of<c> built-in</c><c> functions</c><c> like</c><c> query</c><c> filter</c>
of built-in functions like query filter
and<c> vlookup</c><c> to</c><c> name</c><c> a</c><c> few</c><c> these</c><c> will</c>
and vlookup to name a few these will
help<c> filter</c><c> large</c><c> data</c><c> sets</c><c> and</c><c> match</c>
help filter large data sets and match
data<c> from</c><c> other</c><c> sources</c>
data from other sources
now<c> no</c><c> system</c><c> is</c><c> perfect</c><c> and</c><c> it's</c><c> going</c>
now no system is perfect and it's going
to<c> require</c><c> some</c><c> tweaking</c><c> so</c><c> as</c><c> you</c><c> go</c>
to require some tweaking so as you go
through<c> the</c><c> process</c><c> be</c><c> conscious</c><c> of</c>
through the process be conscious of
inefficiencies<c> and</c><c> blockers</c><c> and</c><c> find</c>
inefficiencies and blockers and find
ways<c> to</c><c> eliminate</c><c> them</c><c> with</c><c> the</c><c> people</c>
ways to eliminate them with the people
who<c> are</c><c> involved</c><c> in</c><c> these</c><c> processes</c>
who are involved in these processes
and<c> i</c><c> can't</c><c> stress</c><c> how</c><c> important</c><c> it</c><c> is</c>
and i can't stress how important it is
to<c> solve</c><c> these</c><c> quickly</c><c> because</c><c> a</c><c> lot</c><c> of</c>
to solve these quickly because a lot of
time<c> can</c><c> be</c><c> wasted</c><c> by</c><c> just</c><c> dealing</c><c> with</c>
time can be wasted by just dealing with
inconveniences<c> that</c><c> can</c><c> potentially</c><c> be</c>
inconveniences that can potentially be
solved<c> easily</c>
solved easily
now<c> the</c><c> system</c><c> is</c><c> just</c><c> the</c><c> structure</c><c> of</c>
now the system is just the structure of
your<c> everyday</c><c> link</c><c> building</c><c> operations</c>
your everyday link building operations
workflows<c> on</c><c> the</c><c> other</c><c> hand</c><c> are</c><c> what</c>
workflows on the other hand are what
fuel<c> the</c><c> system</c><c> and</c><c> that's</c><c> what</c><c> your</c>
fuel the system and that's what your
team<c> will</c><c> be</c><c> using</c><c> day</c><c> in</c><c> and</c><c> day</c><c> out</c><c> to</c>
team will be using day in and day out to
execute<c> these</c><c> link</c><c> building</c><c> campaigns</c>
execute these link building campaigns
so<c> in</c><c> the</c><c> next</c><c> lesson</c><c> i'll</c><c> show</c><c> you</c><c> what</c>
so in the next lesson i'll show you what
a<c> hypothetical</c><c> link</c><c> building</c><c> team's</c>
a hypothetical link building team's
workflows<c> might</c><c> look</c><c> like</c><c> in</c><c> action</c>
in<c> this</c><c> lesson</c><c> we're</c><c> going</c><c> to</c><c> put</c>
in this lesson we're going to put
everything<c> we've</c><c> learned</c><c> into</c><c> action</c><c> and</c>
everything we've learned into action and
i'll<c> show</c><c> you</c><c> what</c><c> a</c><c> link</c><c> building</c>
i'll show you what a link building
campaign<c> might</c><c> look</c><c> like</c><c> from</c><c> a</c><c> workflow</c>
campaign might look like from a workflow
standpoint<c> so</c><c> naturally</c><c> we'll</c><c> revisit</c>
standpoint so naturally we'll revisit
some<c> concepts</c><c> and</c><c> techniques</c><c> that</c><c> i</c>
some concepts and techniques that i
taught<c> in</c><c> previous</c><c> modules</c><c> and</c><c> i'll</c><c> also</c>
taught in previous modules and i'll also
give<c> you</c><c> an</c><c> over-the-shoulder</c><c> view</c><c> of</c>
give you an over-the-shoulder view of
how<c> the</c><c> system</c><c> works</c><c> in</c><c> reality</c>
how the system works in reality
now<c> a</c><c> lot</c><c> of</c><c> link</c><c> building</c><c> teams</c><c> i've</c>
now a lot of link building teams i've
seen<c> typically</c><c> work</c><c> with</c><c> a</c><c> linear</c><c> model</c>
seen typically work with a linear model
the<c> prospector</c><c> does</c><c> the</c><c> prospecting</c><c> then</c>
the prospector does the prospecting then
the<c> vetter</c><c> does</c><c> the</c><c> venting</c><c> and</c><c> then</c><c> the</c>
the vetter does the venting and then the
outreach<c> manager</c><c> sends</c><c> the</c><c> emails</c><c> once</c>
outreach manager sends the emails once
everything<c> is</c><c> ready</c>
everything is ready
now<c> i've</c><c> used</c><c> this</c><c> method</c><c> for</c><c> many</c><c> years</c>
now i've used this method for many years
and<c> it</c><c> does</c><c> work</c><c> but</c><c> what</c><c> i've</c><c> found</c><c> to</c>
and it does work but what i've found to
work<c> more</c><c> efficiently</c><c> is</c><c> a</c><c> triangular</c>
work more efficiently is a triangular
model<c> especially</c><c> when</c><c> you're</c><c> using</c><c> the</c>
model especially when you're using the
techniques<c> i've</c><c> taught</c><c> throughout</c><c> this</c>
techniques i've taught throughout this
course
so<c> here's</c><c> what</c><c> it</c><c> looks</c><c> like</c><c> at</c><c> a</c><c> high</c>
so here's what it looks like at a high
level
the<c> prospector</c><c> starts</c><c> by</c><c> looking</c><c> for</c>
the prospector starts by looking for
prospects<c> based</c><c> on</c><c> a</c><c> linkable</c><c> point</c>
prospects based on a linkable point
they'll<c> segment</c><c> these</c><c> prospects</c><c> and</c><c> pass</c>
they'll segment these prospects and pass
over<c> the</c><c> research</c><c> to</c><c> the</c><c> outreach</c>
over the research to the outreach
manager<c> who</c><c> will</c><c> begin</c><c> drafting</c><c> email</c>
manager who will begin drafting email
templates<c> for</c><c> each</c><c> segment</c>
templates for each segment
these<c> are</c><c> all</c><c> things</c><c> we've</c><c> discussed</c>
these are all things we've discussed
throughout<c> the</c><c> course</c>
throughout the course
the<c> prospector</c><c> will</c><c> create</c><c> a</c><c> master</c>
the prospector will create a master
google<c> sheet</c><c> and</c><c> clean</c><c> up</c><c> the</c><c> list</c>
google sheet and clean up the list
they'll<c> generate</c><c> a</c><c> blitz</c><c> list</c><c> and</c><c> then</c>
they'll generate a blitz list and then
they'll<c> pass</c><c> over</c><c> the</c><c> campaign</c><c> sheet</c><c> to</c>
they'll pass over the campaign sheet to
the<c> veter</c>
the veter
now<c> the</c><c> prospector</c><c> is</c><c> out</c><c> of</c><c> this</c>
now the prospector is out of this
campaign<c> so</c><c> they'll</c><c> actually</c><c> pick</c><c> up</c>
campaign so they'll actually pick up
another<c> campaign</c><c> to</c><c> work</c><c> on</c><c> while</c><c> the</c>
another campaign to work on while the
rest<c> of</c><c> the</c><c> team</c><c> does</c><c> their</c><c> part</c>
rest of the team does their part
let's<c> continue</c><c> on</c><c> with</c><c> the</c><c> vetter's</c><c> role</c>
let's continue on with the vetter's role
the<c> vendor</c><c> will</c><c> review</c><c> blitz</c><c> list</c>
the vendor will review blitz list
prospects<c> in</c><c> batches</c><c> starting</c><c> with</c><c> valid</c>
prospects in batches starting with valid
emails<c> found</c><c> in</c><c> the</c><c> blitz</c><c> list</c><c> because</c>
emails found in the blitz list because
it's<c> the</c><c> fastest</c><c> way</c><c> to</c><c> kick</c><c> off</c><c> a</c>
it's the fastest way to kick off a
campaign<c> and</c><c> validate</c><c> whether</c><c> your</c>
campaign and validate whether your
outreach<c> angle</c><c> will</c><c> work</c>
outreach angle will work
again<c> all</c><c> of</c><c> these</c><c> concepts</c><c> were</c><c> covered</c>
again all of these concepts were covered
in<c> previous</c><c> lessons</c>
in previous lessons
after<c> they're</c><c> done</c><c> vetting</c><c> this</c><c> batch</c>
after they're done vetting this batch
they'll<c> contact</c><c> the</c><c> outreach</c><c> manager</c><c> and</c>
they'll contact the outreach manager and
they'll<c> send</c><c> off</c><c> the</c><c> first</c><c> batch</c><c> of</c>
they'll send off the first batch of
emails
now<c> while</c><c> the</c><c> vetting</c><c> and</c><c> outreach</c><c> were</c>
now while the vetting and outreach were
happening<c> the</c><c> prospector</c><c> likely</c><c> finished</c>
happening the prospector likely finished
their<c> work</c><c> on</c><c> the</c><c> second</c><c> campaign</c><c> they</c>
their work on the second campaign they
would<c> have</c><c> assigned</c><c> more</c><c> email</c><c> templates</c>
would have assigned more email templates
to<c> the</c><c> outreach</c><c> manager</c><c> and</c><c> the</c><c> vetter</c>
to the outreach manager and the vetter
would<c> also</c><c> start</c><c> working</c><c> on</c><c> this</c>
would also start working on this
campaign<c> too</c>
campaign too
and<c> the</c><c> cycle</c><c> will</c><c> continue</c><c> where</c><c> the</c>
and the cycle will continue where the
prospector<c> picks</c><c> up</c><c> the</c><c> next</c><c> campaign</c><c> or</c>
prospector picks up the next campaign or
brainstorms<c> more</c><c> opportunities</c><c> and</c><c> the</c>
brainstorms more opportunities and the
system<c> will</c><c> continue</c><c> to</c><c> operate</c><c> like</c><c> a</c>
system will continue to operate like a
well-oiled<c> machine</c>
well-oiled machine
now<c> by</c><c> this</c><c> point</c><c> none</c><c> of</c><c> these</c>
now by this point none of these
campaigns<c> have</c><c> been</c><c> completed</c><c> they</c><c> are</c>
campaigns have been completed they are
all<c> just</c><c> being</c><c> validated</c><c> with</c><c> blitz</c>
all just being validated with blitz
lists
but<c> once</c><c> a</c><c> campaign</c><c> has</c><c> been</c><c> validated</c>
but once a campaign has been validated
from<c> a</c><c> blitz</c><c> list</c><c> the</c><c> vetter</c><c> will</c><c> start</c>
from a blitz list the vetter will start
manually<c> reviewing</c><c> the</c><c> remainder</c><c> of</c><c> the</c>
manually reviewing the remainder of the
urls<c> in</c><c> that</c><c> campaign</c>
urls in that campaign
and<c> each</c><c> day</c><c> before</c><c> they</c><c> log</c><c> off</c><c> they'll</c>
and each day before they log off they'll
ping<c> the</c><c> outreach</c><c> manager</c><c> to</c><c> let</c><c> them</c>
ping the outreach manager to let them
know<c> that</c><c> a</c><c> batch</c><c> of</c><c> prospects</c><c> are</c><c> ready</c>
know that a batch of prospects are ready
for<c> them</c>
for them
now<c> if</c><c> you're</c><c> used</c><c> to</c><c> the</c><c> linear</c><c> model</c>
now if you're used to the linear model
then<c> this</c><c> might</c><c> have</c><c> been</c><c> slightly</c>
then this might have been slightly
difficult<c> to</c><c> envision</c><c> so</c><c> let</c><c> me</c><c> give</c><c> you</c>
difficult to envision so let me give you
an<c> over-the-shoulder</c><c> view</c><c> of</c><c> what</c><c> this</c>
an over-the-shoulder view of what this
looks<c> like</c><c> in</c><c> action</c>
looks like in action
alright<c> so</c><c> let's</c><c> assume</c><c> that</c><c> our</c><c> link</c>
alright so let's assume that our link
building<c> team</c><c> consists</c><c> of</c><c> one</c><c> prospector</c>
building team consists of one prospector
one<c> vetter</c><c> and</c><c> one</c><c> outreach</c><c> manager</c>
one vetter and one outreach manager
we'll<c> call</c><c> them</c><c> sam</c>
we'll call them sam
george<c> and</c><c> josh</c>
george and josh
sam<c> the</c><c> prospector</c><c> starts</c><c> off</c><c> by</c><c> having</c>
sam the prospector starts off by having
a<c> meeting</c><c> with</c><c> a</c><c> content</c><c> lead</c><c> they</c><c> come</c>
a meeting with a content lead they come
up<c> with</c><c> a</c><c> few</c><c> different</c><c> pages</c><c> that</c><c> need</c>
up with a few different pages that need
links<c> one</c><c> on</c><c> content</c><c> marketing</c><c> stats</c>
links one on content marketing stats
another<c> on</c><c> blogging</c><c> statistics</c><c> and</c><c> one</c>
another on blogging statistics and one
for<c> their</c><c> link</c><c> building</c><c> post</c>
for their link building post
now<c> in</c><c> this</c><c> meeting</c><c> they</c><c> establish</c><c> rough</c>
now in this meeting they establish rough
pitch<c> angles</c><c> for</c><c> each</c><c> post</c><c> and</c><c> any</c>
pitch angles for each post and any
assets<c> that</c><c> will</c><c> be</c><c> needed</c><c> for</c><c> the</c>
assets that will be needed for the
content<c> to</c><c> make</c><c> the</c><c> pitches</c><c> work</c>
content to make the pitches work
so<c> a</c><c> card</c><c> is</c><c> created</c><c> for</c><c> each</c><c> campaign</c>
so a card is created for each campaign
in<c> their</c><c> project</c><c> management</c><c> tool</c><c> target</c>
in their project management tool target
urls<c> are</c><c> added</c><c> and</c><c> some</c><c> rough</c><c> notes</c><c> for</c>
urls are added and some rough notes for
general<c> guidance</c><c> are</c><c> added</c><c> in</c><c> the</c>
general guidance are added in the
description
alright<c> so</c><c> we're</c><c> done</c><c> with</c><c> brainstorming</c>
alright so we're done with brainstorming
a<c> small</c><c> batch</c><c> of</c><c> campaigns</c><c> so</c><c> as</c><c> the</c>
a small batch of campaigns so as the
prospector<c> i'll</c><c> drag</c><c> one</c><c> of</c><c> them</c><c> into</c>
prospector i'll drag one of them into
the<c> prospecting</c><c> stage</c><c> and</c><c> start</c><c> putting</c>
the prospecting stage and start putting
my<c> research</c><c> into</c><c> a</c><c> sheet</c>
my research into a sheet
now<c> as</c><c> you</c><c> can</c><c> see</c><c> the</c><c> note</c><c> that</c><c> i</c><c> made</c>
now as you can see the note that i made
is<c> same</c><c> as</c><c> we</c><c> did</c><c> for</c><c> the</c><c> seo</c><c> stats</c>
is same as we did for the seo stats
campaign
in<c> short</c><c> we</c><c> checked</c><c> link</c><c> profiles</c><c> of</c>
in short we checked link profiles of
competing<c> pages</c>
competing pages
analyzed<c> anchors</c><c> to</c><c> create</c><c> our</c><c> segments</c>
analyzed anchors to create our segments
and<c> then</c><c> exported</c><c> our</c><c> prospects</c><c> by</c>
and then exported our prospects by
segment
i<c> won't</c><c> go</c><c> deeper</c><c> into</c><c> this</c><c> because</c><c> we</c>
i won't go deeper into this because we
have<c> a</c><c> three-part</c><c> case</c><c> study</c><c> on</c><c> how</c><c> we</c>
have a three-part case study on how we
did<c> it</c><c> for</c><c> our</c><c> seo</c><c> stats</c><c> post</c><c> plus</c><c> i've</c>
did it for our seo stats post plus i've
taught<c> the</c><c> methodology</c><c> in</c><c> our</c>
taught the methodology in our
prospecting<c> module</c>
prospecting module
all<c> right</c><c> so</c><c> let's</c><c> fast</c><c> forward</c><c> around</c>
all right so let's fast forward around
30<c> minutes</c><c> and</c><c> we</c><c> end</c><c> up</c><c> with</c><c> a</c>
30 minutes and we end up with a
spreadsheet<c> like</c><c> this</c><c> where</c><c> we've</c><c> noted</c>
spreadsheet like this where we've noted
the<c> linkable</c><c> points</c><c> which</c><c> are</c><c> the</c>
the linkable points which are the
segments
the<c> size</c><c> of</c><c> each</c><c> segment</c><c> and</c><c> some</c><c> more</c>
the size of each segment and some more
detailed<c> information</c><c> for</c><c> reference</c>
detailed information for reference
and<c> because</c><c> our</c><c> sop</c><c> says</c><c> to</c><c> add</c><c> our</c>
and because our sop says to add our
sheet<c> as</c><c> a</c><c> file</c><c> to</c><c> our</c><c> card</c><c> i'll</c><c> do</c><c> that</c>
sheet as a file to our card i'll do that
now<c> i'll</c><c> rename</c><c> it</c><c> to</c><c> something</c><c> like</c>
now i'll rename it to something like
segments<c> slash</c><c> initial</c><c> research</c>
segments slash initial research
all<c> good</c><c> time</c><c> to</c><c> loop</c><c> in</c><c> our</c><c> outreach</c>
all good time to loop in our outreach
manager<c> so</c><c> they</c><c> can</c><c> start</c><c> drafting</c><c> email</c>
manager so they can start drafting email
templates<c> for</c><c> each</c><c> segment</c>
templates for each segment
done
all<c> right</c><c> it's</c><c> time</c><c> to</c><c> actually</c><c> create</c>
all right it's time to actually create
our<c> campaign</c><c> spreadsheet</c><c> now</c>
our campaign spreadsheet now
so<c> for</c><c> this</c><c> campaign</c>
so for this campaign
we<c> need</c><c> to</c><c> export</c><c> all</c><c> segments</c><c> from</c>
we need to export all segments from
ahrefs<c> site</c><c> explorer</c><c> and</c><c> all</c><c> i</c><c> would</c><c> do</c>
ahrefs site explorer and all i would do
is<c> go</c><c> to</c><c> the</c><c> backing</c><c> profile</c><c> of</c><c> a</c>
is go to the backing profile of a
competing<c> page</c>
competing page
search<c> for</c><c> our</c><c> segment's</c><c> footprint</c>
search for our segment's footprint
within<c> the</c><c> anchor</c><c> and</c><c> surrounding</c><c> text</c>
within the anchor and surrounding text
and<c> then</c><c> export</c><c> the</c><c> report</c><c> all</c><c> of</c><c> this</c>
and then export the report all of this
research<c> was</c><c> done</c><c> in</c><c> the</c><c> previous</c><c> stage</c>
research was done in the previous stage
now<c> for</c><c> this</c><c> particular</c><c> campaign</c><c> i</c>
now for this particular campaign i
downloaded<c> 14</c><c> reports</c><c> in</c><c> hf</c><c> site</c>
downloaded 14 reports in hf site
explorer<c> one</c><c> report</c><c> per</c><c> segment</c><c> and</c>
explorer one report per segment and
created<c> a</c><c> merged</c><c> version</c><c> of</c><c> our</c><c> master</c>
created a merged version of our master
sheet<c> with</c><c> each</c><c> url</c><c> labeled</c><c> with</c><c> their</c>
sheet with each url labeled with their
segment<c> and</c><c> in</c><c> total</c><c> we</c><c> have</c>
segment and in total we have
5538<c> rows</c><c> in</c><c> the</c><c> sheet</c>
5538 rows in the sheet
so<c> i'll</c><c> add</c><c> our</c><c> sheet</c><c> link</c><c> in</c><c> the</c><c> custom</c>
so i'll add our sheet link in the custom
field<c> in</c><c> the</c><c> notion</c><c> card</c><c> because</c><c> the</c><c> sop</c>
field in the notion card because the sop
says<c> to</c><c> do</c><c> it</c><c> and</c><c> we're</c><c> ready</c><c> to</c><c> move</c><c> on</c>
says to do it and we're ready to move on
the<c> next</c><c> thing</c><c> i</c><c> do</c><c> is</c><c> filter</c><c> the</c>
the next thing i do is filter the
results<c> and</c><c> i'd</c><c> start</c><c> by</c><c> removing</c>
results and i'd start by removing
obvious<c> spam</c><c> and</c><c> irrelevant</c><c> pages</c><c> so</c>
obvious spam and irrelevant pages so
that<c> might</c><c> be</c><c> urls</c><c> from</c><c> blogspot</c><c> or</c>
that might be urls from blogspot or
urlson.ru<c> and</c><c> pw</c><c> domains</c><c> i'd</c><c> also</c><c> remove</c>
urlson.ru and pw domains i'd also remove
urls<c> that</c><c> contain</c><c> certain</c><c> footprints</c>
urls that contain certain footprints
like<c> slash</c><c> job</c>
like slash job
forum<c> and</c><c> a</c><c> bunch</c><c> of</c><c> others</c><c> that</c><c> should</c>
forum and a bunch of others that should
be<c> outlined</c><c> in</c><c> the</c><c> sop</c>
be outlined in the sop
finally<c> i</c><c> de-duplicate</c><c> urls</c><c> by</c><c> root</c>
finally i de-duplicate urls by root
domain<c> since</c><c> we</c><c> won't</c><c> want</c><c> to</c><c> contact</c>
domain since we won't want to contact
people<c> from</c><c> the</c><c> same</c><c> website</c><c> multiple</c>
people from the same website multiple
times<c> on</c><c> the</c><c> same</c><c> campaign</c><c> and</c><c> google</c>
times on the same campaign and google
sheets<c> has</c><c> a</c><c> feature</c><c> to</c><c> do</c><c> this</c><c> just</c>
sheets has a feature to do this just
select<c> your</c><c> sheet</c>
select your sheet
click<c> on</c><c> data</c>
click on data
hover<c> over</c><c> data</c><c> cleanup</c>
hover over data cleanup
and<c> hit</c><c> remove</c><c> duplicates</c>
and hit remove duplicates
our<c> data</c><c> has</c><c> headers</c><c> so</c><c> i'll</c><c> check</c><c> that</c>
our data has headers so i'll check that
and<c> then</c><c> i'll</c><c> choose</c><c> just</c><c> the</c><c> root</c>
and then i'll choose just the root
domain<c> column</c>
domain column
finally<c> hit</c><c> remove</c><c> duplicates</c><c> and</c><c> we're</c>
finally hit remove duplicates and we're
done<c> but</c><c> as</c><c> you</c><c> can</c><c> see</c><c> we've</c><c> already</c>
done but as you can see we've already
done<c> this</c><c> and</c><c> our</c><c> sheet</c><c> shrunk</c><c> from</c><c> over</c>
done this and our sheet shrunk from over
5500<c> urls</c><c> to</c><c> just</c><c> over</c><c> 3</c><c> 300.</c>
5500 urls to just over 3 300.
now<c> this</c><c> list</c><c> is</c><c> still</c><c> quite</c><c> large</c><c> and</c>
now this list is still quite large and
there's<c> probably</c><c> a</c><c> lot</c><c> of</c><c> urls</c><c> in</c><c> here</c>
there's probably a lot of urls in here
that<c> we</c><c> wouldn't</c><c> want</c><c> to</c><c> get</c><c> links</c><c> from</c>
that we wouldn't want to get links from
so<c> this</c><c> is</c><c> when</c><c> i'd</c><c> start</c><c> filtering</c><c> by</c>
so this is when i'd start filtering by
metrics
as<c> a</c><c> hypothetical</c><c> example</c><c> i'm</c><c> going</c><c> to</c>
as a hypothetical example i'm going to
filter<c> for</c><c> pages</c><c> that</c><c> have</c><c> less</c><c> than</c><c> 200</c>
filter for pages that have less than 200
visits<c> to</c><c> their</c><c> domain</c><c> from</c><c> organic</c>
visits to their domain from organic
search
then<c> i'll</c><c> delete</c><c> all</c><c> of</c><c> these</c><c> rows</c>
and<c> if</c><c> we</c><c> remove</c><c> the</c><c> filter</c><c> you'll</c><c> see</c>
and if we remove the filter you'll see
that<c> we're</c><c> left</c><c> with</c>
that we're left with
1360<c> prospects</c>
1360 prospects
from<c> a</c><c> quick</c><c> scan</c><c> most</c><c> of</c><c> these</c><c> pages</c>
from a quick scan most of these pages
look<c> fine</c><c> from</c><c> a</c><c> relevant</c><c> standpoint</c>
look fine from a relevant standpoint
so<c> the</c><c> last</c><c> thing</c><c> i'm</c><c> going</c><c> to</c><c> do</c><c> is</c><c> run</c>
so the last thing i'm going to do is run
our<c> blitz</c><c> list</c><c> to</c><c> find</c><c> as</c><c> many</c><c> valid</c>
our blitz list to find as many valid
emails<c> as</c><c> we</c><c> can</c>
emails as we can
fast<c> and</c><c> i've</c><c> already</c><c> covered</c><c> how</c><c> to</c><c> do</c>
fast and i've already covered how to do
this<c> in</c><c> lesson</c><c> 3.3</c><c> so</c><c> feel</c><c> free</c><c> to</c><c> watch</c>
this in lesson 3.3 so feel free to watch
that<c> for</c><c> more</c><c> information</c><c> anyway</c><c> here's</c>
that for more information anyway here's
what<c> our</c><c> sheet</c><c> looks</c><c> like</c><c> now</c>
what our sheet looks like now
as<c> for</c><c> the</c><c> prospector</c><c> i'm</c><c> officially</c>
as for the prospector i'm officially
done<c> with</c><c> this</c><c> campaign</c><c> so</c><c> i'll</c><c> hand</c><c> it</c>
done with this campaign so i'll hand it
off<c> to</c><c> the</c><c> vetera</c><c> by</c><c> assigning</c><c> him</c><c> in</c>
off to the vetera by assigning him in
the<c> project</c><c> management</c><c> system</c><c> and</c>
the project management system and
letting<c> him</c><c> know</c><c> where</c><c> i</c><c> left</c><c> off</c>
letting him know where i left off
then<c> i'll</c><c> go</c><c> and</c><c> pick</c><c> up</c><c> my</c><c> next</c><c> project</c>
then i'll go and pick up my next project
and<c> rinse</c><c> and</c><c> repeat</c>
and rinse and repeat
alright<c> let's</c><c> move</c><c> on</c><c> to</c><c> the</c><c> vendor</c>
alright let's move on to the vendor
now<c> because</c><c> we've</c><c> already</c><c> found</c><c> some</c>
now because we've already found some
valid<c> email</c><c> addresses</c><c> in</c><c> our</c><c> blitz</c><c> list</c>
valid email addresses in our blitz list
that's<c> where</c><c> the</c><c> vetter</c><c> is</c><c> going</c><c> to</c>
that's where the vetter is going to
start<c> so</c><c> we'll</c><c> filter</c><c> for</c><c> just</c><c> valid</c>
start so we'll filter for just valid
email<c> addresses</c><c> and</c><c> we</c><c> were</c><c> able</c><c> to</c>
email addresses and we were able to
attain<c> this</c><c> information</c><c> by</c><c> using</c><c> never</c>
attain this information by using never
bounces<c> api</c>
bounces api
now<c> george</c><c> is</c><c> going</c><c> to</c><c> visit</c><c> each</c><c> of</c>
now george is going to visit each of
these<c> pages</c><c> and</c><c> go</c><c> through</c><c> our</c><c> vetting</c>
these pages and go through our vetting
checklist<c> and</c><c> for</c><c> each</c><c> url</c><c> that</c><c> matches</c>
checklist and for each url that matches
all<c> criteria</c><c> he'll</c><c> mark</c><c> the</c><c> status</c><c> down</c>
all criteria he'll mark the status down
as<c> ready</c>
as ready
and<c> for</c><c> pages</c><c> that</c><c> don't</c><c> match</c><c> the</c>
and for pages that don't match the
criteria<c> he'll</c><c> mark</c><c> them</c><c> as</c><c> disqualified</c>
criteria he'll mark them as disqualified
now<c> after</c><c> he's</c><c> finished</c><c> going</c><c> through</c>
now after he's finished going through
the<c> valid</c><c> blitz</c><c> list</c><c> prospects</c><c> he's</c>
the valid blitz list prospects he's
going<c> to</c><c> tag</c><c> the</c><c> outreach</c><c> manager</c><c> to</c><c> let</c>
going to tag the outreach manager to let
them<c> know</c><c> that</c><c> the</c><c> blitz</c><c> list</c><c> has</c><c> been</c>
them know that the blitz list has been
vetted
and<c> we'll</c><c> get</c><c> to</c><c> the</c><c> outreach</c><c> manager</c><c> in</c>
and we'll get to the outreach manager in
a<c> bit</c>
a bit
now<c> as</c><c> for</c><c> the</c><c> veter</c><c> they'll</c><c> likely</c><c> work</c>
now as for the veter they'll likely work
on<c> the</c><c> next</c><c> campaign</c><c> that</c><c> the</c><c> prospector</c>
on the next campaign that the prospector
has<c> sent</c><c> because</c><c> the</c><c> point</c><c> of</c><c> the</c><c> blitz</c>
has sent because the point of the blitz
list<c> is</c><c> to</c><c> quickly</c><c> validate</c><c> how</c>
list is to quickly validate how
successful<c> your</c><c> campaign</c><c> might</c><c> be</c>
successful your campaign might be
without<c> putting</c><c> in</c><c> all</c><c> the</c><c> manual</c><c> work</c>
without putting in all the manual work
of<c> finding</c><c> contacts</c><c> and</c><c> vetting</c><c> urls</c>
of finding contacts and vetting urls
but<c> for</c><c> illustration</c><c> purposes</c><c> let's</c><c> say</c>
but for illustration purposes let's say
we<c> got</c><c> a</c><c> 9.5</c><c> conversion</c><c> rate</c><c> from</c><c> blitz</c>
we got a 9.5 conversion rate from blitz
list<c> prospects</c>
list prospects
assuming<c> that</c><c> was</c><c> good</c><c> in</c><c> our</c><c> books</c><c> then</c>
assuming that was good in our books then
the<c> campaign</c><c> is</c><c> validated</c><c> so</c><c> the</c><c> vetter</c>
the campaign is validated so the vetter
would<c> simply</c><c> go</c><c> through</c><c> all</c><c> the</c><c> other</c>
would simply go through all the other
urls<c> that</c><c> don't</c><c> have</c><c> a</c><c> valid</c><c> status</c><c> and</c>
urls that don't have a valid status and
find<c> email</c><c> addresses</c><c> for</c><c> the</c><c> ones</c><c> that</c>
find email addresses for the ones that
are<c> qualified</c>
are qualified
all<c> right</c><c> let's</c><c> move</c><c> on</c><c> to</c><c> the</c><c> outreach</c>
all right let's move on to the outreach
manager<c> now</c><c> we</c><c> need</c><c> to</c><c> rewind</c><c> a</c><c> bit</c><c> here</c>
manager now we need to rewind a bit here
because<c> the</c><c> outreach</c><c> manager's</c><c> work</c><c> is</c>
because the outreach manager's work is
dependent<c> on</c><c> the</c><c> prospectors</c><c> and</c><c> vetters</c>
dependent on the prospectors and vetters
deliverables
so<c> again</c><c> before</c><c> the</c><c> prospector</c><c> merged</c>
so again before the prospector merged
and<c> cleaned</c><c> the</c><c> prospects</c><c> list</c><c> the</c>
and cleaned the prospects list the
outreach<c> manager</c><c> was</c><c> given</c><c> a</c><c> sheet</c><c> like</c>
outreach manager was given a sheet like
this<c> where</c><c> the</c><c> linkable</c><c> points</c><c> or</c>
this where the linkable points or
segments<c> were</c><c> outlined</c><c> along</c><c> with</c>
segments were outlined along with
additional<c> details</c>
additional details
so<c> while</c><c> the</c><c> prospector</c><c> inventor</c><c> are</c>
so while the prospector inventor are
doing<c> their</c><c> work</c><c> the</c><c> outreach</c><c> manager</c>
doing their work the outreach manager
will<c> be</c><c> busy</c><c> writing</c><c> email</c><c> drafts</c><c> for</c>
will be busy writing email drafts for
each<c> segment</c><c> and</c><c> templating</c><c> them</c><c> just</c><c> as</c>
each segment and templating them just as
i<c> had</c><c> shown</c><c> you</c><c> in</c><c> lesson</c><c> 4.3</c><c> in</c><c> the</c>
i had shown you in lesson 4.3 in the
outreach<c> module</c>
outreach module
once<c> they've</c><c> done</c><c> this</c><c> they</c><c> need</c><c> to</c><c> set</c>
once they've done this they need to set
up<c> the</c><c> campaign</c><c> in</c><c> their</c><c> outreach</c><c> tool</c>
up the campaign in their outreach tool
and<c> this</c><c> will</c><c> vary</c><c> based</c><c> on</c><c> the</c><c> tool</c><c> you</c>
and this will vary based on the tool you
use
now<c> once</c><c> the</c><c> veter</c><c> pings</c><c> the</c><c> outreach</c>
now once the veter pings the outreach
manager<c> to</c><c> let</c><c> them</c><c> know</c><c> that</c><c> the</c><c> blitz</c>
manager to let them know that the blitz
list<c> has</c><c> been</c><c> vetted</c><c> the</c><c> outreach</c>
list has been vetted the outreach
manager<c> would</c><c> go</c><c> to</c><c> the</c><c> sheet</c><c> and</c><c> export</c>
manager would go to the sheet and export
contacts<c> in</c><c> the</c><c> ready</c><c> status</c>
contacts in the ready status
and<c> in</c><c> this</c><c> case</c><c> we've</c><c> built</c><c> a</c><c> custom</c>
and in this case we've built a custom
formula<c> to</c><c> automatically</c><c> populate</c><c> this</c>
formula to automatically populate this
list<c> now</c><c> to</c><c> avoid</c><c> accidentally</c><c> sending</c>
list now to avoid accidentally sending
the<c> same</c><c> person</c><c> a</c><c> duplicate</c><c> email</c>
the same person a duplicate email
they're<c> going</c><c> to</c><c> update</c><c> the</c><c> sheet</c><c> and</c>
they're going to update the sheet and
change<c> any</c><c> status</c><c> that's</c><c> in</c><c> the</c><c> ready</c>
change any status that's in the ready
state<c> to</c><c> the</c><c> send</c><c> state</c>
state to the send state
then<c> they'd</c><c> upload</c><c> the</c><c> export</c><c> file</c><c> to</c>
then they'd upload the export file to
their<c> outreach</c><c> tool</c><c> and</c><c> go</c><c> through</c><c> the</c>
their outreach tool and go through the
outreach<c> process</c>
outreach process
now<c> these</c><c> workflows</c><c> are</c><c> guided</c><c> by</c><c> the</c>
now these workflows are guided by the
sops<c> and</c><c> the</c><c> system</c><c> makes</c><c> it</c><c> possible</c><c> to</c>
sops and the system makes it possible to
work<c> collaboratively</c><c> in</c><c> an</c><c> organized</c>
work collaboratively in an organized
fashion
but<c> something</c><c> to</c><c> note</c><c> is</c><c> that</c><c> people</c>
but something to note is that people
work<c> at</c><c> different</c><c> paces</c><c> and</c><c> with</c>
work at different paces and with
different<c> levels</c><c> of</c><c> experience</c><c> so</c><c> you're</c>
different levels of experience so you're
going<c> to</c><c> have</c><c> to</c><c> monitor</c><c> and</c><c> optimize</c>
going to have to monitor and optimize
your<c> systems</c><c> and</c><c> workflows</c><c> accordingly</c>
your systems and workflows accordingly
now<c> from</c><c> an</c><c> efficiency</c><c> standpoint</c><c> with</c><c> a</c>
now from an efficiency standpoint with a
team<c> of</c><c> three</c><c> you</c><c> can</c><c> potentially</c><c> send</c>
team of three you can potentially send
hundreds<c> or</c><c> maybe</c><c> even</c><c> thousands</c><c> of</c>
hundreds or maybe even thousands of
personalized<c> emails</c><c> in</c><c> a</c><c> week</c><c> depending</c>
personalized emails in a week depending
on<c> how</c><c> strict</c><c> you</c><c> are</c><c> with</c><c> vetting</c><c> and</c>
on how strict you are with vetting and
the<c> number</c><c> of</c><c> prospects</c><c> you</c><c> have</c>
the number of prospects you have
now<c> while</c><c> scaling</c><c> can</c><c> be</c><c> exciting</c><c> you</c>
now while scaling can be exciting you
shouldn't<c> be</c><c> using</c><c> these</c><c> systems</c><c> in</c>
shouldn't be using these systems in
workflows<c> to</c><c> spam</c><c> people</c><c> because</c><c> you'll</c>
workflows to spam people because you'll
just<c> be</c><c> doing</c><c> an</c><c> overly</c><c> complicated</c><c> link</c>
just be doing an overly complicated link
building<c> strategy</c><c> without</c><c> results</c><c> to</c>
building strategy without results to
show<c> for</c><c> your</c><c> effort</c>
show for your effort
nothing<c> i've</c><c> taught</c><c> in</c><c> this</c><c> course</c><c> is</c><c> a</c>
nothing i've taught in this course is a
magic<c> formula</c><c> and</c><c> it</c><c> does</c><c> take</c><c> some</c>
magic formula and it does take some
creativity<c> to</c><c> execute</c><c> successfully</c>
creativity to execute successfully
take<c> the</c><c> extra</c><c> time</c><c> to</c><c> vet</c><c> your</c>
take the extra time to vet your
prospects<c> go</c><c> the</c><c> extra</c><c> mile</c><c> with</c>
prospects go the extra mile with
personalization<c> even</c><c> if</c><c> your</c><c> output</c>
personalization even if your output
suffers<c> a</c><c> bit</c><c> and</c><c> i</c><c> am</c><c> confident</c><c> that</c>
suffers a bit and i am confident that
you'll<c> find</c><c> the</c><c> link</c><c> building</c><c> process</c><c> to</c>
you'll find the link building process to
be<c> more</c><c> effective</c><c> efficient</c><c> and</c>
be more effective efficient and
enjoyable<c> and</c><c> that's</c><c> a</c><c> wrap</c><c> thanks</c><c> so</c>
enjoyable and that's a wrap thanks so
much<c> for</c><c> joining</c><c> me</c><c> in</c><c> this</c><c> link</c>
much for joining me in this link
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