# Module 3.2: Who's the Best Person to Pitch for a Backlink

Hey, it's Sam Oh and welcome to the
second&nbsp;lesson in the vetting module.
In this lesson, we're going to talk about who you
should&nbsp;contact with your link outreach pitches.
Now, generally speaking, you'll want
to contact one of these four people:
The author; editor; marketing or content
marketing manager; or a webmaster.
And if you can't find contacts for any
of these people, a last resort may be
to reach out to a generic email like support@&nbsp;
or contact@ or help@ or whatever.
Now, in order to understand&nbsp;who you should
contact, you need to consider these two things:
#1. The goal you're trying to achieve;
and #2. The size of the company.
Let's talk about how goals
impact your contact first.
Let's say you're pitching a guest post.
Your goal is to have someone within a company
give&nbsp;you the "OK" to publish your content there.
Now, you wouldn't contact an&nbsp;author from
the blog or a webmaster&nbsp;because they're
not going to be the decision&nbsp;makers
when it comes to having guest writers.
You'll probably want to contact the editor.
Now, the size of the company can also
play an&nbsp;impact on who you contact.
Let's continue running with&nbsp;
the guest posting example.
Assuming you wanted to guest post for Ahrefs
Blog, contacting our editor wouldn't be effective.
At the time of making this video,&nbsp;we
have a team of seven in-house writers.
And our&nbsp;editor's job is to make sure that our posts
flow,&nbsp;are grammatically sound, and look perfect.
You would need to contact the head of
content, because he's the person who
would give you the&nbsp;yay or nay
on a guest posting opportunity.
Alright, let's talk about requesting
edits to an existing post.
Contacting the author would be perfectly
reasonable because they're the ones who
wrote the content and would know it best.
Contacting the editor would also make sense
because they have the power to link and if
given&nbsp;a good enough reason, they might do it.
Now, for one of my recent link building campaigns,&nbsp;
where the goal was to get links in existing posts,
I kept track of the titles of&nbsp;the people
who we sent pitches to and our link
acquisition rates.
So 7.56% of authors linked to us, 7.55%
of editors linked to us, surprisingly 4% of
generic emails&nbsp;linked to us – mostly small
companies, and just 1.64% of other titles
like content marketing manager
or webmaster linked to us.
Bottomline, who you contact matters.
You need to contact people who can
actually add your link to&nbsp;their page.
If they don't have the power to do it,  then your
outreach pitch will&nbsp;be more or less pointless.
Now, identifying who to contact
is pretty quick and easy.
What's arguably the most time-consuming part
of the entire link building process is finding
these people's emails.
And to make matters worse,&nbsp;you don't even
know whether these campaigns are&nbsp;going
to convert to a good number of links.
But there's a way you can find emails quickly
and test your campaigns without investing
a ton of time into them.
It's called the Blitz list and that's what
we're talking about in the next lesson.
I'll see you there.